Director of Growth Marketing - EasyLlama
Covina, CA
About the Job
EasyLlama is transforming the HR compliance industry by reinventing outdated and uninspiring training solutions and adapting them for the mobile-first generation. Our engaging, fun, and interactive training helps millions of employees worldwide build a safer, more positive, and inclusive workplace. As we continue to set the standard in compliance solutions, our vision extends far beyond training—we aim to partner with thousands of organizations to reduce employee risk and foster a more inclusive and secure environment for all.
With world-class customer reviews—boasting a 96% rating on G2 from over 100 reviews—and industry-leading NPS and Customer Satisfaction scores, EasyLlama is proud to have earned the trust of over 5,000 clients, including brands like Shake Shack, WeightWatchers, Sephora, JiffyLube, and Y Combinator. Our mobile-friendly platform delivers on-demand, self-paced, and bite-sized solutions that meet employees where they are, increasing engagement and retention.
At EasyLlama, we are not just transforming compliance training—we are challenging the status quo. We have a strong culture of collaboration, innovation, and getting things done.
Our Growth
At EasyLlama, we're thriving by focusing on innovation and customer-centric solutions, even in a challenging economy. Our commitment to delivering exceptional value has strengthened our customer relationships, leading to sustained growth and retention. To learn more about our growth check out this video (accessible from our careers page) from our CEO, Sam Devyver, celebrating our recognition on the prestigious Inc. 5000 list of the fastest-growing private companies in America for 2024.
The Role
What You'll Do:
As the Director of Marketing at EasyLlama, you will be responsible for driving growth through innovative and data-driven marketing strategies, overseeing all aspects of marketing operations, and aligning efforts with our company's mission to scale revenue and brand presence. Your key responsibilities include:
- Lead Demand Generation & Growth Marketing: Design and execute strategies across distinct marketing motions, from automated, e-commerce-like approaches for SMBs to high-touch, personalized strategies for Mid-Market and Enterprise clients. Ensure all campaigns maximize ROI, resource efficiency, and customer acquisition.
- Customer Lifecycle Optimization: Develop marketing strategies that drive engagement at every stage, from brand awareness and lead generation to customer renewal and expansion, achieving greater retention and customer lifetime value (CLV).
- Data-Driven Strategy: Use data and A/B testing to refine marketing strategies, optimizing customer acquisition costs (CAC), CLV, and campaign performance across customer segments, industry verticals, and marketing channels.
- Collaborate Across Teams: Partner closely with sales, product, CX, and creative teams to ensure alignment on business objectives and support growth through product launches, market positioning, and lifecycle-based sales outcomes.
- Content and Creative Development: Collaborate with the content team to create digital assets (blogs, videos, infographics) that drive brand awareness, nurture leads, and reinforce brand loyalty across campaigns.
- Marketing Operations: Manage agile sprints, prioritize projects, and continuously analyze ROI to ensure operational efficiency. Oversee marketing automation, lead scoring, and segmentation by channel and customer segment.
- Brand & Positioning: Elevate EasyLlama's brand identity as we expand into a multi-product company, ensuring brand alignment with our target audiences and market segments.
- People Leadership: Inspire and lead a high-performance marketing team with high standards in performance management, goal achievement, and results.
Who You Are:
We are looking for a marketing leader who is strategic, execution-focused, and passionate about achieving high-impact results in a fast-paced environment. The ideal candidate will bring:
- Proven Marketing Leadership: 7-10 years of experience in high-growth B2B SaaS startups, with a successful track record in demand generation, brand awareness, and revenue growth.
- Marketing Strategist: Expertise in creating distinct marketing motions for SMB, Mid-Market, and Enterprise lead generation, combined with strong positioning strategies for industry-specific personas.
- Data-Driven and Analytical: A deep understanding of marketing analytics, with experience working with large data sets and measuring campaign performance across different customer segments, industries, and channels.
- Marketing Operations Expert: Ability to run agile sprints, prioritize tasks, and analyze the ROI of marketing campaigns. You are highly organized, efficient, and capable of optimizing resources for maximum impact.
- Cross-Functional Collaboration: Strong collaboration skills, working closely with sales, product, CX, and creative teams to ensure marketing aligns with company goals and product launches.
- Charismatic and Strategic People Leader: A thought leader with strong leadership skills, who can inspire and manage high-performance teams with high standards in hiring, performance management, and outcomes.
- Innovation and Technology Savvy: A forward-thinking approach, with a deep understanding of emerging marketing technologies (AI, automation) and their applications in driving growth and efficiency.
What to Expect
The interview process at EasyLlama takes about 3 weeks and includes cross-functional stakeholders of the role. Here's what the interview process looks like:
- Recruiter screen
- Peer Interview
- Hiring Manager Interview
- Executive Interview
- Assignment + Presentation
- Value Add Interview
How We'll Take Care of You
- $135,000 to $180,000 (annual salary + bonus)
- Flexible, fully remote environment
- 4 Weeks PTO - Recharging is essential. We respect your time off and encourage it.
- Competitive employer-sponsored health insurances
- 401(k) + company matching
- Professional development reimbursements
- Monthly remote work credit
The EasyLlama herd is fully remote, with employees distributed across the US and Canada. To ensure the best employee experience, we offer competitive compensation packages, comprehensive benefits, an annual wellness stipend, PTO, 401k with company matching, and monthly team events to nurture connection!
At EasyLlama, we strive to walk the walk. We are helping make workplaces all over the globe safer and more inclusive, including our own. We honor employees and candidates from all walks of life and all experiences, regardless of race, ethnicity, veteran status, disability, sexual orientation, gender identity or religion.
