Director of Hotel Sales - Full Time-Live! Bossier City - Live! Casino & Hotel Louisiana

Function (Scope and Main Purpose of Job)

As the latest addition to the gaming portfolio of The Cordish Companies, Live! Casino and Hotel, Louisiana will raise the bar of the gaming, hospitality, and entertainment experience in the region.  In addition to the specific duties of this position, as part of the property leadership team, the Director of Sales will be responsible to bring to life the Live! core values of providing:

• Best-in-class facilities
• Unrivaled guest experience
• A culture of opportunity, empowerment, recognition, inclusion, and fun for the team members
• A driving force focused on the growth and vibrancy of the community.

This position will plan and manage the overall sales of the hotel to achieve optimal occupancy and use, maximizing revenue and meeting/exceeding hotel profit objectives. Position is responsible for short and long term planning and day-to-day operations of the hotel sales division. Builds and motivates a team of sales associates. Recommends the marketing, advertising and sales plans and programs and annual budget; manages within approved plans and budgets.

Core Service Standards

CLEAN: Must make the property shine and look impeccable while maintaining a neat CLEAN and crisp personal appearance

SAFE: Must make guests feel SAFE and comfortable through creating a worry free, carefree experience.

Fast: Provide FAST and efficient service with accuracy. Meet service time requirements and anticipate guest needs.

FRIENDLY: Greet each guest with FRIENDLY welcomes, making eye contact and smiling. Use H.E.A.R.T. steps to ease guest concerns. Say thank you to departing guests.

FUN: Work passionately as a team to create a FUN experience both for everyone who works and plays here.

Job Duties

• Train all members of the sales team on how to recognize and capitalize on sales opportunities to increase hotel occupancy and revenue.
• Develop plan to attract, retain and motivate the sales professionals; hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, provide open communication vehicles, discipline, and terminate, as appropriate.
• Implement company programs and manage the operations of the division in a manner consistent with policies and procedures; prepare, analyze and review forecasts, statements and reports to determine if the plans and programs are producing the optimal amount of revenue.
• Meet specified monthly/annual booking goals as established during annual budgeting process by developing and continually enhancing relationships with corporate, business, travel industry, community organizations, professional associations, media, etc., current and potential clients to maintain and increase awareness of the hotel and our market share.
• Survey, review and analyze competition, market trends, customer needs and comments in order to develop new plans and programs and determine the potency of current plans and programs.
• Develop, recommend, implement and manage the division’s annual budget and the advertising, public relations marketing and sales plans and programs for hotel sales to maximize rate, occupancy and food & beverage opportunities thus ensuring the hotel meets/exceed revenue/profit goals and expectation. 
• Perform special projects and other responsibilities as assigned
• Participate in task force and committees as required.

Job Requirements (skills, knowledge, and abilities) 

• Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession. This includes experiential knowledge required for management of people, complex problems, and efficient sales activities.
• Make decisions within the standards of the position which can impact more than one department, utilizing general policies and procedures for guidance.  
• Requires studying, analyzing, and interpreting complex activities or information in order to improve new practices or develop new approaches.
• Must possess highly developed communication skills to frequently negotiate, convince, sell and influence other managerial personnel, hotel guest(s) and/or corporate clients.

Educational Requirements

• Education: Four-year college degree or equivalent education/experience. Three (3) years’ experience of progressive leadership experience as a Director of Sales.
• Experience: Experience with the development and implementation of a sales and marketing plan. Knowledge of profit generation and forecasting a plus. Experience with banquets and catering, preferred
• Gaming License: Must be able to obtain and maintain appropriate gaming license as mandated by the LA Gaming Control Board.