Director of Market Strategy and Market Development – Healthcare at TransUnion

TransUnion's Job Applicant Privacy NoticePersonal Information We CollectYour Privacy ChoicesWhat We'll Bring:At TransUnion, we strive to build an environment where our associates are in the driver’s seat of their professional development, while having access to help along the way
We encourage everyone to pursue passions and take ownership of their careers
With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go
Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.TransUnion operates at the intersection of trust and technology to create a more connected healthcare
As the leading provider of identity-based solutions, TransUnion enables healthcare organizations to build trust with patients, consumers, and healthcare professionals with data-driven insights and personalized communications solutions – helping drive strategic business decisions and improved patient experiences and outcomes. You'll Bring:8-12+ years of professional experience in general management, business strategy, product marketing, business development, sales/account management, product development, or management consultingDeep healthcare industry understanding and experience is required – experience in pharma/life sciences, hospitals/healthcare providers, and/or with solution providers to these industry segments highly desiredStrong exposure to use of identity data and/or digital marketing solutions within the healthcare spaceRobust knowledge of HIPAA compliance standards as well as data sharing and privacy rulesEntrepreneurial spirit with growth-focused mindset and demonstrated ability to take an idea or concept to maturity and commercializationAbility and desire to function at both strategic and tactical levelsExperience collaborating across teams and functions, and managing cross-functional teams to drive agenda and achieve alignmentStrong analytical and insight-driven problem-solving skills  Structured and logical thinking with excellent strategic story lining capabilities and ability to synthesize information into key messages appropriate for the audience and focus on what matters mostExceptional verbal and written communication, presentation and negotiation skillsBachelor’s degree in business, finance, marketing, engineering, or economics (or relevant work experience) required, with MBA highly desiredAbility to travel at least 20% of the timeImpact You'll Make:This role will act as a key leader within the US Markets Division of TransUnion and is responsible for developing the strategy, setting the go-to-market plan, and executing against them to drive growth within the healthcare industry
This role will collaborate closely with key matrix partners including sales, marketing, solutions consulting, product, legal, and privacy
To achieve these goals, the Healthcare Director will need to bring and build deep relationships in the broader healthcare community, provide thought leadership and support to sales teams in driving widespread adoption of TransUnion solutions.You will be responsible for overall solutions-related business strategy, revenue attainment and profitable growth with a focus on healthcare customer engagement and acquisition:Identify new product opportunities, build business cases to drive prioritization, and act as the key business stakeholder in the product development processIdentify, recommend, and coordinate partnerships and data acquisition opportunities that will enable incremental growthLead or act as key stakeholder in projects that will include new product innovation, product enhancements, partnership onboarding and enablement, data acquisition, and industry-specific go-to-market strategy developmentSupport the development of a comprehensive strategic plan to increase revenues and profitsUnderstand the drivers and detractors of revenue attainment and growth and support monthly business reviews and forecast updatesYou will become the trusted advisor to business partners and key stakeholders:Build trust with business partners (e.g., Sales, Marketing, Solutions Consulting, Product, Legal, Compliance, Privacy), customers, key decision makers, and project sponsors, leveraging these relationships to develop and maintain an industry perspective
Insights from these partners will help drive innovation, product, service and sales ideas across key customer segmentsProvide leadership and direction to a cross-functional matrix team in support of healthcare initiativesPartner with compliance, legal, infosec, and privacy teams to ensure TransUnion adheres to evolving legal and regulatory requirementsPartner closely with product to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally to a healthcare audienceYou will develop and showcase industry insights:Maintain deep understanding of the healthcare market, it’s key players and competitive dynamics, and industry trends – including through industry publications, company press releases, and various forms of primary research – and use that information to understand how TransUnion’s solutions meet industry needs, and formulate hypotheses about the future state of healthcare as it relates to TransUnion’s solution areas and future required solution capabilities or positioningConduct or oversee general market research activities by collecting and analyzing data to better describe our organization, the industries we serve, as well as our customers and business partnersAttend relevant industry events to meet with customers and prospects to stay abreast of industry trends and customer needsRepresent TransUnion as a subject matter expert on industry panels and conferencesYou will engage with the sales and marketing teams to drive revenue:Build your network with the relevant solutions-related leadership in major healthcare companiesEngage with the sales team to build relationships with select clients and prospects, providing subject matter expertise, pursuing a consultative approach to identify areas of improvement, and positioning TransUnion as a trusted partner to help clients achieve their goalsIdentify training and materials requirements to equip the sales team to sell products that meet market-specific business problems, and partner with marketing to create custom contentDesign and execute initiatives, including sales enablement (e.g.., training, collateral, and incentives) to push new and high priority products or offerings into the marketSupport pricing strategy definition and review tactics with salesCollaborates with the sales team to understand sales pipeline performance, key account revenue activities, and to prepare revenue insights for the monthly line of business meetingsDevelop healthcare go-to-market strategy, lead execution and iteration against it, inclusive of product positioning and marketing messaging, building awareness through PR and article placements, creating sales and marketing campaigns to communicate tailored messages to specific audiences, and partnering with marketing to create content (e.g., videos, website copy, blog posts, infographics, client success case studies) to articulate the benefits of TransUnion solutions to the healthcare marketPartner with the marketing team on industry POVs and thought leadershipMaintain awareness and understanding of our demand-generation strategies to ensure alignment with objectives for measurable growthDevelop and execute an annual event plan to optimize brand awareness and lead generationThis is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.Benefits: TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional (following any short-term disability) 10 weeks of parental leave with gradual return, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion’s Employee Resource Groups. We are committed to being a place where diversity is not only present, it is embraced
As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.Pay Scale Information :The salary range for this position is $136,700.00 - $225,500.00
*The salary range for this position reflects the general range of compensation for this job and does not include our bonus incentive(s)
This position is eligible for bonus incentive(s)
At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, industry knowledge, as well as the scope and responsibilities of the position, and market considerations.TransUnion's Internal Job Title:Director, Strategic PlanningSummaryLocation: Chicago, Illinois; Alpharetta, Georgia; New York - 100 Park Avenue; White Plains, New York; Reston, Virginia; Boca Raton, FloridaType: Full time