Director of Marketing and Communications - Capitol Riverfront Business Improvement District

The Capitol Riverfront BID provides place management services that assist in creating a neighborhood that is clean, safe, accessible, unique, friendly, and vibrant. The BID actively collaborates and forms partnerships to achieve the vision for the Capitol Riverfront neighborhood and supports the development of the Capitol Riverfront neighborhood as a new downtown on the banks of the Anacostia River in Washington DC.

We are currently looking for a Director of Marketing and Communications to join our team. This innovative and experienced marketing and communications professional will lead a team of employees and contractors committed to improving the quality of life in the neighborhood and shaping/amplifying its perception as a vibrant destination for commerce, shopping, dining, nightlife, and tourism. In this role, the incumbent manages all marketing and communications efforts, PR initiatives, advertising campaigns, and directs the production and distribution of internal and external communications, which includes all digital marketing efforts. This position advises the President and BID staff on the alignment of strategic initiatives (including BID-wide signage, wayfinding, and place branding), administers partnerships, special projects, and events with retailers, property managers, and government organizations.

Job responsibilities include but are not limited to the following:

General Management & Administration:

• Develop and direct the work plan, budget, staff, and operations for the Marketing and Communications program area
• Cultivate a high-performance and collaborative culture that fully leverages existing staff, selected contractors/consultants, and interns to deliver the work plan
• Prepare and present briefings to the BID Board at quarterly meetings and as requested.

Strategic Communications :

• Design, implement and maintain a strategic communications plan for the BID to include relationships with the media, sponsorships, publications and press releases designed to positively promote the BID within the community.
• Support the design, implement and maintain a public affairs plan for the BID to include key political and community partners to position the BID for support.
• Secure coverage for the BID and neighborhood that furthers the mission and goals. Serve as the primary point of contact for press and media.
• Collaborate with the Communications Coordinator to develop and disseminate collateral, informative material and bulletins, as needed.
• Identify speaking opportunities for BID senior leadership that will enhance the visibility of the neighborhood and work of the BID

Marketing & Programs:

• Ensure a strong “brand” by overseeing a strong comprehensive brand identity system across all collateral (printed, online and in the public realm). Ensure brand visibility and consistency.
• Collaborate with the Marketing and Events Manager to identify and define the type, scale, tone, theme, and content of events to ensure brand alignment.
• Attend community events and activations, as needed, to support event logistics.
• Compile an annual comprehensive marketing and event plan for BID-sponsored events.
• Seek out revenue opportunities which support BID programming and operations.

Digital Media:

• Design, implement and maintain a strategic digital media plan for the BID to both maximize engagement and inform perception by amplifying the visibility of BID assets.
• Ensure that the BID website is current and useful.
• Develop and disseminate digital content across relevant platforms.

Supervisory Responsibilities:

• Oversees a team of 2 employees and a team of contractors.
• As a member of CR BID Leadership Team, providing input on organizational strategy
• Delegates work and assignments to team members.
• Selects, contracts, and oversees contractors for specific needs.
• Other duties as assigned

Qualifications:

Education/Experience:

• Bachelor’s Degree in Business, Communications, Journalism, Political Science, Economic Development or related discipline. A graduate degree in a related field is desirable.
• 7+ years of experience in marketing, public relations, advertising, and strategic communications
• Experience working in public affairs with government, stakeholder, and community groups
• Experience in graphic design, placemaking, and real estate or related disciplines, preferred
• Understanding of urban planning and economic development issues confronting business owners, property owners, public agencies and community organizations

Technology Skills:

• Computer skills and proficiency in working with basic software programs e.g., MS Outlook, Word, Excel, Power Point, SharePoint, and other presentation applications, Internet and Salesforce
• Knowledge of and experience with social media platforms
• Knowledge of and experience with graphic/digital design software

Required Knowledge and Skills:

• Entrepreneurial, energetic, imaginative, well organized, and capable of functioning effectively in a very independent situation
• Organized and detail oriented with excellent verbal and written communications, public speaking and interpersonal skills including the ability to build relationships and support among various stakeholders
• Proven ability to develop and maintain effective working relationships and partnerships with Boards, City Hall staff, volunteers, donors, community groups and other agencies. Maintain periodic contact and network with peer level professionals
• Ability to work varied hours including nights and weekends
• Must be willing to travel and have access to reliable transportation.
• Outstanding customer service skills, in person and electronic (email and phone).
• Ability to lift and carry up to 30 lbs.