Director of Marketing - PlayCore

Summary

The Director of Marketing will be responsible for the management of strategic market analysis, lead generation, trade show execution, and co...

Competencies

Analytical Decision-Making

Communication

Learning & Development

Planning & Organizing

Professionalism & Integrity

Financial Management

Risk-Taking/Creative Thinking

Teamwork & Relationship-Building

Results Orientation

Education and/or Experience

5+ years of successful professional experience in related field

Bachelor’s or associates degree preferred

Travel

50%, within the US.

Computer Skills

Demonstrated proficiency with MS Office: Outlook, Excel, Word, PowerPoint and Teams. Hubspot CRM experience preferred.

Other Skills

Demonstrated project and program management excellence: organization, managing details, keeping multiple tasks/projects on track.

Excellent communication and influencing skills to communicate concisely, effectively, and credibly, both verbally and in writing, with customers and internal audiences

Experience developing new strategies and managing content for digital marketing and social media channels.

Expertise with a wide variety of lead generation tactics, including SEO, email marketing, content marketing, PPC and social media.

Tech-savvy, with a knowledge of marketing technologies (HubSpot CRM, Google ads, retargeting campaigns, CMS, marketing automation,); html a plus.

Strong analytical skills, with experience analyzing data and making data-driven decisions.

Knowledge of sales techniques and strategies.

Ability to work autonomously and effectively in a fast-paced, complex, multi-tasking environment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the administrative duties of this job, the employee will frequently walk and sit; use hands and fingers, handle or feel; reach with hands and arms and talk or listen. Specific vision abilities required by this job include close vision and ability to adjust focus.

Must have the ability to sit for long periods of time, bend, twist, squat, stand, walk, kneel, may require repetitive lifting, pulling and pushing up to 40 pounds, ability to reach above head.

Trade Show set up requires the physical ability to lift, push, pull up to 40 pounds. Trade Show attendance requires long periods of standing, limited seating is available.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

The noise level in the work environment is usually quiet, except in the manufacturing environment where PPE may be required.