Director of Marketing & Digital Innovation - Gesture

Job Title: Director of Marketing & Digital Innovation

Company: Gesture

Location: New York, NY - NON-REMOTE / NON-HYBRID

This position does not offer remote work options and necessitates your presence at our NYC office, we ask that you apply ONLY if working from our NYC office is indeed feasible for you at this time.

Type: Full Time

You've just discovered the perfect role to unleash your Marketing Ninja skills!

Join Gesture and help shape the future of consumer to brand relationship building selling a new type of marketing technology product and service.

At Gesture, we're dedicated to helping our employees discover their passion and purpose. Join us and be a part of revolutionizing the logistical e-comm-martech industry.

We are seeking a highly motivated and experienced Director of Marketing & Digital Innovation Ninja to lead our marketing team and drive brand awareness, lead generation, and revenue growth through innovative marketing and advertising strategies. The Director of Marketing & Digital Innovation will oversee the planning, development, and execution of both in-office and field marketing campaigns, including event marketing, trade shows, street campaigns, and other direct engagement efforts.

This role requires a keen understanding of mobile app marketing and paid ad experience working in e-commerce, B2C and B2B verticals. 

As a Director of Marketing, you should have a strong grasp of the full marketing mix, including digital, traditional, and experiential strategies. You must be skilled in consumer behavior analysis, strategic planning, and paid advertising, including SEM, social media ads, and display advertising. Strong leadership, project management, and expertise in data-driven decision-making are essential, with a focus on analyzing ROI and key performance indicators (KPIs).

Your efforts will drive brand awareness, generate leads, and boost revenue growth. By executing effective marketing campaigns and optimizing strategies based on ROI and KPI analysis, you will enhance our brand presence and engage our target audience. Efficient management of resources and staying ahead of industry trends will help achieve our business goals and maintain a competitive edge.

Join us at Gesture and lead the way in making every gesture count!

RESPONSIBILITIES:

• Develop and Implement Strategies: Create and execute marketing strategies to boost brand visibility and market share.
• Team Leadership: Lead and mentor the marketing team, aligning efforts with company goals.
• Market Research and Analysis: Conduct research, analyze data, and adjust strategies to identify opportunities and measure campaign effectiveness.
• Event and Field Marketing: Oversee planning and execution of events, trade shows, and field marketing.
• Collaborate on Advertising: Work with design and content teams to produce compelling advertising materials.
• Budget Management: Manage the marketing budget to maximize ROI and optimize CAC and ROAS.
• Relationship Management: Build and maintain relationships with partners, vendors, and media agencies; monitor competitors.
• Digital Marketing: Develop and implement digital strategies, including SEO/SEM, email, social media, and online ads.
• Presentations: Prepare and deliver marketing presentations to stakeholders.
• Partner Marketing: Lead partner marketing strategies, including brief writing, media planning, and execution. Manage proposals, negotiations, and communications.
• Cross-Functional Collaboration: Work with Business Development, Creative, Legal, Marketing, Ops, and Product teams to align on partner strategies.
• Portfolio Management: Oversee partner relationships and explore expansion opportunities.
• Performance Analysis: Conduct partner marketing analyses and brand lift studies to inform new opportunities.
• Project Task: If required as part of the interview process, complete a real-life based project with compensation provided for the effort.

REQUIREMENTS:

• Location: On-site NYC HQ Gesture Office 
• Experience: Must have experience with marketing and advertising to E-Commerce & Mobile App - B2C, D2C and B2B customers.
• Minimum: 5 years in marketing, with leadership experience (e.g., Director of Marketing, VP of Marketing) preferred. Proven success in developing and executing effective marketing and digital paid ad campaigns.
• Educational Background: Bachelor's degree in Marketing, Business Administration, or a related field. An advanced degree or relevant certifications are a plus.

Skills and Competencies:

• Digital Marketing: Expertise in digital marketing, including SEO/SEM, email marketing, social media, and online paid advertising. 
• Strategic and Analytical Thinking: Ability to develop strategic marketing plans and analyze data to optimize ROI, CAC, and ROAS.
• Execute Projects: Ability to strategically plan and execute projects across five key aspects of Marketing: 
  • Traditional Marketing
  • Digital Marketing (including email marketing, social media, and social media paid ads)
  • Brand and Creative
  • Partnership Marketing
  • Data Management.
• Leadership and Project Management: Experience in leading teams, managing projects, and collaborating with design and content teams.
• Communication: Strong verbal and written skills for effective presentations and stakeholder engagement.

Key Qualities:

• Entrepreneurial Mindset: Innovative and proactive approach with a drive for business growth.
• Autonomy: Ability to work independently and manage multiple priorities.
• Result-Oriented: Focused on achieving measurable results and business objectives.
• Problem-Solving: Creative problem-solver with the ability to develop innovative solutions.
• Technical Proficiency: Familiarity with marketing tools and platforms (e.g., Google Analytics, CRM systems).
• Industry Knowledge: Experience or understanding of the e-commerce industry is desirable.
• Adaptability: Thrives in a dynamic, fast-paced environment and adapts to changing market conditions.
• Relationship Building: Proven ability to establish and maintain relationships with partners, vendors, and media agencies.

BENEFITS:

• Compensation: Competitive salary, equity package and performance-based bonuses.
• Health & Wellness Benefits: Health, dental, and vision insurance. Employer-provided Meal Plan
• Professional development: Support for ongoing learning and career growth.
• Work Environment: Friendly and collaborative work environment.

APPLICANT PROCESS:

Interested candidates should submit their resume, a cover letter, and any relevant coursework or projects. In your cover letter, please highlight your relevant skills, experiences, and motivations for applying to the Director of Marketing role.

Join us in driving operational excellence and success in the tech industry. We look forward to welcoming a motivated and talented marketing professional to our team!

We strongly encourage you to start by downloading our app. In addition, please visit gesture.vip at your earliest convenience to learn more about the company.

Gesture is committed to fair and equitable compensation practices.

The pay range for this role is $85k to $125k annual, in addition to commissions and bonuses. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.

Gesture has a KPI and Pacesetting culture. As such, we are seeking Sharp, Motivated, High-Performing team members.

The right candidate will experience the most success in this role will have a START-UP mindset and is interested in growing with the company from a ground floor opportunity.