Director of Marketing - Ansa Biotechnologies

Company Overview:

Ansa Biotechnologies is empowering innovation in healthcare and life science research by synthesizing the complex DNA sequences that other vendors cannot. Unlike current approaches, Ansa's proprietary Ansamer™ synthesis technology enables ultra-rapid production of complex DNA sequences. The enzymatic approach eliminates the need for harsh chemicals and does not damage the growing DNA molecule as it is made, which allows for the direct and accurate synthesis of sequences that are hundreds, and potentially thousands, of bases long. Customers around the world are using the company's reliable synthesis services to develop critical advancements in therapeutics, vaccines, biomanufacturing, agriculture, and more.

Job Description:

We are seeking a dynamic Director of Marketing to play a pivotal role in our ambitious growth plans. The ideal candidate will be at the intersection of creativity and analytics, passionate about shaping the brand and driving our digital presence to new heights. Your work will directly contribute to empowering scientists across the globe, facilitating breakthroughs that address critical issues in health and environmental sustainability.

Key Responsibilities:

• Digital Marketing: Spearhead our digital marketing efforts, utilizing a mix of channels to enhance our online footprint and engage with our community.
• Content Marketing: Collaborate closely with the Product team to create compelling content that educates, informs, and inspires. From blog posts to whitepapers, you'll ensure our message is consistent and impactful.
• Lead Generation: Implement innovative inbound tactics, landing pages, to capture and nurture leads.
• Marketing Automation: Management of marketing automation platform, design and execute email campaigns that deliver value to our audience while driving conversions, identify user behavior trends to inform and develop integrated programs.
• Social Media Strategy: Develop social media strategy and manage our profiles, particularly on LinkedIn, to foster community engagement and promote our groundbreaking technology.
• Website: Monitor website user engagement and performance, optimize web content to secure higher rankings on search engines, increasing our visibility and attracting more traffic.
• Events: Lead the planning, organization and execution of Ansa's trade shows and events
• Analytics: Monitor and analyze marketing performance using KPIs and other metrics, adapting strategies as necessary to achieve our goals.
• Sales Collaboration: Work closely with the sales team to ensure leads are effectively qualified and nurtured, maximizing conversion rates and contributing to revenue growth.
  
  

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in digital marketing, content creation, and lead generation strategies.
• Strong understanding of SEO, social media, email marketing, and analytics tools.
• Excellent communication and collaboration skills, with a talent for storytelling.
• Ability to analyze data, draw insights, and make data-driven decisions.
• Creative thinker with a passion for innovation and a willingness to experiment.
• Experience in the biotech or scientific sector.

What We Offer:

• A chance to be part of a company that's transforming the future of science.
• A collaborative, inclusive, and dynamic work environment.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Salary Range $170k-$200k

Ansa Biotechnologies is an Equal Opportunity Employer:

All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
 
At Ansa, we're building a community of intelligent and passionate people that will help us change biotechnology research with our enzymatic DNA synthesis technology. We believe that challenging and trusting one another, and continuously learning are essential to our success. We believe that building diverse, inclusive, and psychologically safe spaces are essential to a community culture that yields the happiest colleagues and friends, and the highest quality research.
 
As we are growing rapidly, this is an ever present goal: hiring the best people while building diversity in thought, experience, and background within our team. While the biotechnology space can feel limited in BIPOC, non-binary, and even female representation, we endeavor to make hiring decisions that will continue to grow and support our team in the direction of cultural diversity and sustainability.