Director of Marketing - Bethany Medical
High Point, NC
About the Job
Director of Marketing
“The Largest Independent Established Multi-Specialty Group in Central North Carolina is Seeking a Director of Marketing to join our Team.”
VOTED “BUSINESS OF THE YEAR” 2018
VOTED ONE OF THE “FASTEST GROWING COMPANIES IN THE TRIAD” 2019, 2020, 2021, 2022.
Our mission at Bethany Medical is to provide excellent care through a Multi-Specialty approach from prevention to intervention of potentially life- threatening health problems.
Bethany Medical, an established Independent Multi-Specialty Practice located in Greensboro, High Point, Winston Salem, Jamestown, Kernersville, North Wilkesboro, and Mt. Airy is seeking a Director of Marketing to join our Team!
This position also involves providing Marketing services to our sister companies - Peters Medical Research and The Lenny Peters Foundation.
Job Description:
The preferred candidate will be a bright, seasoned and highly qualified leader whose experience includes enacting strategies to positively impact growth and success of the organization. The ideal candidate’s management style will exhibit integrity, collaboration, flexibility, and result-orientation. The Director of Marketing will work closely with CEO, President, Vice Presidents, and COO and be responsible for planning and executing all Bethany Medical marketing initiatives, creating standardized marketing practices and procedures, specific advertising, and PR plans, responsible for planning marketing-related projects, and managing external marketing partners and vendors.
The Director of Marketing is responsible for increasing organizational awareness through marketing initiatives, analyzing data, and estimating demand for services, identifying potential markets, and devising plans to deliver the appropriate message.
Additional aspects of the Director of Marketing include creating and maintaining the organization’s brand, and devising brand strategies, and interfacing with outside agencies to direct activities or supervise internal marketing staff, supporting them in their assigned duties.
Essential Responsibilities:
Basic Qualifications:
Education:
Additional Requirements:
Bethany Medical offers a full benefits package to include:
About Bethany Medical:
Bethany Medical is the largest independent established multi-specialty group in Central North Carolina, serving the Triad and surrounding communities for over 35 years. Bethany Medical is open 7 days a week, with 13 convenient locations and 16 practices in Greensboro, Winston-Salem, High Point, Kernersville, Jamestown, North Wilkesboro and Mt Airy, North Carolina. We have grown to provide the facilities, staff, and support to offer urgent care, primary care, diagnostic testing, outpatient ancillary and specialty care services onsite. Bethany Medical is staffed with board certified physicians and providers representing 16 medical specialties. Practice staff members are known for treating each patient with prompt personalized care and attention. Bethany Medical employs over 60 providers and over 525 employees.
About the Triad:
The Triad area includes Greensboro (3rd Largest City in NC), Winston Salem, High Point, and surrounding area. The Triad is centrally located in NC with a population of 1.9 million. The Triad is 1 hour from the mountains and 3 hours from the beach. Charlotte and Raleigh are 1.5 hours from the Triad. The Triad offers all the amenities of a larger city without all the traffic. The Piedmont Triad International Airport is conveniently located in Greensboro with convenient non-stop flights to most major cities. Enjoy an outstanding quality of life with no shortage of arts, entertainment, recreation, shopping, and hundreds of restaurants. The Triad is home to 85 colleges and universities including Wake Forest University, High Point University, UNC-Greensboro, NC A&T, Guilford College, Bennett College, and Greensboro College.
“The Largest Independent Established Multi-Specialty Group in Central North Carolina is Seeking a Director of Marketing to join our Team.”
VOTED “BUSINESS OF THE YEAR” 2018
VOTED ONE OF THE “FASTEST GROWING COMPANIES IN THE TRIAD” 2019, 2020, 2021, 2022.
Our mission at Bethany Medical is to provide excellent care through a Multi-Specialty approach from prevention to intervention of potentially life- threatening health problems.
Bethany Medical, an established Independent Multi-Specialty Practice located in Greensboro, High Point, Winston Salem, Jamestown, Kernersville, North Wilkesboro, and Mt. Airy is seeking a Director of Marketing to join our Team!
This position also involves providing Marketing services to our sister companies - Peters Medical Research and The Lenny Peters Foundation.
Job Description:
The preferred candidate will be a bright, seasoned and highly qualified leader whose experience includes enacting strategies to positively impact growth and success of the organization. The ideal candidate’s management style will exhibit integrity, collaboration, flexibility, and result-orientation. The Director of Marketing will work closely with CEO, President, Vice Presidents, and COO and be responsible for planning and executing all Bethany Medical marketing initiatives, creating standardized marketing practices and procedures, specific advertising, and PR plans, responsible for planning marketing-related projects, and managing external marketing partners and vendors.
The Director of Marketing is responsible for increasing organizational awareness through marketing initiatives, analyzing data, and estimating demand for services, identifying potential markets, and devising plans to deliver the appropriate message.
Additional aspects of the Director of Marketing include creating and maintaining the organization’s brand, and devising brand strategies, and interfacing with outside agencies to direct activities or supervise internal marketing staff, supporting them in their assigned duties.
Essential Responsibilities:
- Design, implement, coordinate, and oversee all aspects of marketing strategy, both internal to the organization and to external market and community.
- Accountable for increasing patient retention and identifying patient acquisition opportunities.
- Outline and oversee execution of digital marketing and social media strategy.
- Responsible for website development and effectiveness.
- Regularly evaluate overall marketing message and ensure that message is cohesive and consistent across all ad campaigns and channels.
- Report to senior management marketing KPIs and quantify effectiveness of each ad strategy and channel, and cost to acquire customers (patients) by channel.
- Responsible for marketing of related healthcare and other holding company subsidiaries
- Responsible for brand strength and reputation, making the “Bethany Medical” known for its mission in the community.
- Manage and hold accountable all external marketing vendors used by the company.
- Manage (track and report) budgets and ROI.
- AI experience is preferred.
Basic Qualifications:
- Minimum of two (2) years of experience in health care marketing leadership role.
- Minimum of five (5) years of experience in a senior marketing role.
Education:
- Master’s degree in marketing, business administration, healthcare administration, or related field is a must.
- Bachelor’s degree in marketing or a related field is a must.
Additional Requirements:
- Adobe and Canva Software experience is required.
- Strong knowledge of Microsoft Office with proficiency in Excel.
- Must be able to work quickly under high deadlines and manage multiple projects at once.
- Ability to set clear goals and execute projects from start to finish.
- Experience in SEO strategies.
- Ability to quantify and identify target demographics.
- Excellent interpersonal, organizational, communication and presentation skills.
Bethany Medical offers a full benefits package to include:
- Competitive Annual Salary
- Employee medical/dental/vision insurance. Family coverage is available at a discounted rate.
- 401K with company matching.
- Employee Life Insurance
- Flexible Spending Account
- Paid Time Off and Paid Holidays
About Bethany Medical:
Bethany Medical is the largest independent established multi-specialty group in Central North Carolina, serving the Triad and surrounding communities for over 35 years. Bethany Medical is open 7 days a week, with 13 convenient locations and 16 practices in Greensboro, Winston-Salem, High Point, Kernersville, Jamestown, North Wilkesboro and Mt Airy, North Carolina. We have grown to provide the facilities, staff, and support to offer urgent care, primary care, diagnostic testing, outpatient ancillary and specialty care services onsite. Bethany Medical is staffed with board certified physicians and providers representing 16 medical specialties. Practice staff members are known for treating each patient with prompt personalized care and attention. Bethany Medical employs over 60 providers and over 525 employees.
About the Triad:
The Triad area includes Greensboro (3rd Largest City in NC), Winston Salem, High Point, and surrounding area. The Triad is centrally located in NC with a population of 1.9 million. The Triad is 1 hour from the mountains and 3 hours from the beach. Charlotte and Raleigh are 1.5 hours from the Triad. The Triad offers all the amenities of a larger city without all the traffic. The Piedmont Triad International Airport is conveniently located in Greensboro with convenient non-stop flights to most major cities. Enjoy an outstanding quality of life with no shortage of arts, entertainment, recreation, shopping, and hundreds of restaurants. The Triad is home to 85 colleges and universities including Wake Forest University, High Point University, UNC-Greensboro, NC A&T, Guilford College, Bennett College, and Greensboro College.
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