Director of Marketing [HT-849760] - VisionSpark

WEATHERABLES

DIRECTOR OF MARKETING

Are you ready to lead the charge in transforming business to consumer marketing strategies into game-changing results? Can you think outside the box, thriving in a dynamic fast-paced environment? Do you excel at developing innovative campaigns that drive customer experience and overall sales? If you possess these qualities and have a proven track record in marketing leadership, we want to talk to you!

Our ideal Director of Marketing is:

• Strategic. You think big picture, aligning marketing initiatives with overall business goals to drive sustainable growth.
• Resourceful. Your innovative ideas and creative approach set your brand apart from the competition, creating a memorable and engaging customer experience.
• Open to Learning and Growing. You embrace continuous improvement, seeking out new knowledge, technology and skills to stay ahead in the ever-evolving marketing landscape.
• Detail-Oriented. Your meticulous nature ensures that every aspect of our marketing strategy is executed flawlessly, leaving no stone unturned.
• A Culture Champion. You foster a positive and inclusive workplace, ensuring that every team member feels valued and motivated.

Our ideal Director of Marketing brings passion, dedication, and creativity to Weatherables. This role plays a pivotal part in shaping our brand's future, driving customer engagement, and creating a collaborative and innovative marketing team. If you're ready to make a significant impact and lead our organization to new heights, we'd love to hear from you.

RESPONSIBILITIES

The responsibilities of our Director of Marketing include, but are not limited to:

• Build and develop an internal marketing team, creating successful initiatives and measuring ROI on all campaigns
• Build strategic partnerships with the executive leadership team
• Ownership of the full customer website experience from first interactions to product check out
• Master company product lines to effectively market and promote them
• Create and managed all departmental budgets
• Develop, enhance, and perfect internal and external marketing materials, increasing and enhancing brand reputation and recognition among customers
• Own the development of key marketing initiatives, including lead generation, video content, and social media to increase brand awareness and visibility
• Collaborate with the Sales team to significantly increase online sales conversions through strategic B2C marketing efforts
• Develop and expand wholesale brands
• Grow the Weatherables Professional Program (Contractor / Installer partnerships) to break into new markets
• Maintain strong relationships with external marketing firms to ensure cohesive branding and marketing strategies

This is a full-time, in-person position based in Groveport, OH. 

QUALIFICATIONS

Required:

• 7+ years of marketing experience, including direct to consumer eCommerce website / 3^rd party marketplace product sales and brand management
• 5+ years of proven team leadership and growth experience
• 3+ years of experience managing department budgets
• Experience managing external partners/vendors
• Demonstrated ability to build strategic partnerships with executive leadership

Preferred:

• B2B marketing experience
• Professional videography experience
• Website development experience, including SEO and digital advertising
• Social media management experience across multiple channels, focusing on sales conversions
• Experience in eCommerce within the building industry (e.g., Home Depot, Amazon, eBay, Lowes)
• 4-year Marketing degree

Desired:

• Experience in the fencing and railing industry
• Copywriting experience

THE COMPANY – WEATHERABLES

Weatherables is a leader in the B2C vinyl fencing and railing industry, dedicated to providing high-quality, eco-friendly products. We pride ourselves on superior customer service, quality control, and consistent product excellence. Join us and be part of a company known for its innovation and growth.

WHY WORK WITH US

• We prioritize environmental sustainability, using 85% recycled materials
• Our brand is well known and respected in the industry
• Enjoy continuous growth and success
• We provide superior customer service and quality control
• We produce consistent, reliable products in the marketplace
• There is long-term growth potential for your career
• Opportunity to be a part of the leadership team
• Opportunity to build and lead the marketing team
• We promote an adaptable and helpful culture
• Fun working environment
• Flexible work schedule upon fulfilling job duties
• Annual leadership retreat in Scottsdale, AZ

OUR CORE VALUES

Show Compassion and Respect: Treat everyone with kindness and understanding.

Take Ownership: Be accountable for your actions and decisions.

Be a Dedicated Team Player: Collaborate and support your colleagues.

Salary: $110k - $125k

Benefits: PTO, health insurance, paid holidays, 401K program with match after one year of employment, employee engagement perks (for example: Columbus Blue Jackets tickets, yearly basketball tournament, etc.)

If you can turn creative ideas into powerful marketing strategies, then apply now!