Director of Marketing - Spring Creek Nursing and Rehab

SUMMARY: The primary purpose of this position is to develop, coordinate, direct and administer our facility’s marketing and public relations programs and services.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Maintain a thorough knowledge of our facility’s admissions requirements, services and requirements.

• Plan, develop, organize, implement evaluate, and direct the facility’s marketing programs to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.

• Assist department directors in the development and use of marketing policies and procedures and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations program.

• Assist in the development, implementation and tracking of customer service satisfaction surveys.

• Interpret the facility’s policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary.

• Ensure that public information describing the services provided in the facility is accurate and fully descriptive.

• In conjunction/coordination with the Administrator, develop and implement long range plans for the facility in the effort to establish and maintain our marketing and public relations program.

• Serve as a liaison to the Administrator, medical staff, and other professional and supervisory staff

• Maintain schedules for all marketing and public relations programs

• Develop, schedule and guide tours/personnel through the facility

• Maintain an adequate liaison with families, residents and community and civic leaders

• Participate in community service projects and develop appropriate problem-solving actions

• Schedule and participate in departmental meetings concerning our marketing and public relations programs and activities.

• Interpret resident rights to the resident, family, staff personnel as necessary or appropriate.

• Assure that adequate financial records and expense reports are submitted to the Administrator as required.

• Assure that the residents rights to fair and equitable treatment, self-determination, individuality, privacy, property and civil rights, including the right to wage complaints, are well established and maintained at all times.

• Coordinate special functions with all departments

• Assist with promotions, publications, newsletters etc, as necessary

• Other duties as assigned

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skill, and/or ability required.

• Minimum 2 years experience in healthcare setting required.

• Must possess the ability to communicate effectively, orally and in writing.

• RN/LPN Nursing License is helpful