Director of Marketing, Marketing + Communications, Hybrid - University of Cincinnati
Cincinnati, OH
About the Job
Director of Marketing, Marketing + Communications, Hybrid
Current UC employees must apply internally via SuccessFactors > http://bit.ly/UCEMPL
Founded in 1819, the University of Cincinnati ranks among the nation's best urban public research universities. Home to 53,235 students, more than 11,000 faculty and staff and 350,000+ living alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls "the most ambitious campus design program in the country."
With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, three straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC's momentum has never been stronger. UC's annual budget stands at $1.85 billion, and its endowment totals nearly $1.8 billion.
Job Overview
Maintain and further develop a comprehensive integrated marketing strategy to strengthen the University's national reputation and support the Next Lives Here strategic plan. Oversee the ideation and creation of compelling and buzzworthy content that grows brand awareness and engages target audiences, with the ultimate goal of turning fans into students and turning students into advocates.
In collaboration with Executive Director of Marketing and Communications, and selected agency of record, the Director of Marketing and Brand Experience will direct planning, developing, and implementing publications, marketing campaigns, promotional campaigns, communications, market research and creative development for university-wide initiatives. Assist in the development and coordination of college and department-level campaigns as a strategic advisor.
Essential Functions
Develop and implement: marketing product strategy; targeting; branding;print and online/digital advertising; digital marketing; media planning; creative development strategy; and other on-time deliverables for assigned university-wide initiatives.
Collaborate with marketing and communications constituents to develop and implement a branding strategy based on student and market research that incorporates the overall University visions, missions, goals and strategic plans.
Consult as a strategic advisor, current with industry trends and best practices, in the development and coordination of college- and department-level campaigns
Assist in the development of a marketing strategy for undergraduate student recruitment by identifying key dates, KPIs, journey mapping and platforms for execution.
Assist in the development of a marketing and communications strategy for national reputation by developing an editorial calendar, messaging strategy, and key assets to be for execution.
Work closely with the Executive Director of Marketing and Communications to create a system and process for gathering and analyzing data in order to generate qualified, prospective student leads, and determine ROI on all efforts.
Work closely with the Executive Director of Marketing and Communications to create and implement interdepartmental processes and procedures that increase productivity, maximize ROI, and improve outcomes.
Provide direct supervision to exempt and non-exempt staff (i.e., hiring, performance evaluations, disciplinary action, approve time off, etc.). This position will manage a team of 5 talented marketing and creative professionals including but not limited to: graphic designer, photographer, videographer, social content creators and UX designer.
Provide direct supervision of the Bearcats Student Creative Agency, a 5 co-ops team comprised of designers, photographers and social community managers.
Be financially accountable for the management and investment of a significant budget for a marketing program with the goal of optimizing return on marketing investment.
Per
Current UC employees must apply internally via SuccessFactors > http://bit.ly/UCEMPL
Founded in 1819, the University of Cincinnati ranks among the nation's best urban public research universities. Home to 53,235 students, more than 11,000 faculty and staff and 350,000+ living alumni, UC combines a Top 35 public research university with a physical setting The New York Times calls "the most ambitious campus design program in the country."
With the launch of Next Lives Here, the Cincinnati Innovation District, a $100 million JobsOhio investment, three straight years of record enrollment, worldwide leadership in cooperative education, a dynamic academic health center and entry into the Big 12 Conference, UC's momentum has never been stronger. UC's annual budget stands at $1.85 billion, and its endowment totals nearly $1.8 billion.
Job Overview
Maintain and further develop a comprehensive integrated marketing strategy to strengthen the University's national reputation and support the Next Lives Here strategic plan. Oversee the ideation and creation of compelling and buzzworthy content that grows brand awareness and engages target audiences, with the ultimate goal of turning fans into students and turning students into advocates.
In collaboration with Executive Director of Marketing and Communications, and selected agency of record, the Director of Marketing and Brand Experience will direct planning, developing, and implementing publications, marketing campaigns, promotional campaigns, communications, market research and creative development for university-wide initiatives. Assist in the development and coordination of college and department-level campaigns as a strategic advisor.
Essential Functions
Develop and implement: marketing product strategy; targeting; branding;print and online/digital advertising; digital marketing; media planning; creative development strategy; and other on-time deliverables for assigned university-wide initiatives.
Collaborate with marketing and communications constituents to develop and implement a branding strategy based on student and market research that incorporates the overall University visions, missions, goals and strategic plans.
Consult as a strategic advisor, current with industry trends and best practices, in the development and coordination of college- and department-level campaigns
Assist in the development of a marketing strategy for undergraduate student recruitment by identifying key dates, KPIs, journey mapping and platforms for execution.
Assist in the development of a marketing and communications strategy for national reputation by developing an editorial calendar, messaging strategy, and key assets to be for execution.
Work closely with the Executive Director of Marketing and Communications to create a system and process for gathering and analyzing data in order to generate qualified, prospective student leads, and determine ROI on all efforts.
Work closely with the Executive Director of Marketing and Communications to create and implement interdepartmental processes and procedures that increase productivity, maximize ROI, and improve outcomes.
Provide direct supervision to exempt and non-exempt staff (i.e., hiring, performance evaluations, disciplinary action, approve time off, etc.). This position will manage a team of 5 talented marketing and creative professionals including but not limited to: graphic designer, photographer, videographer, social content creators and UX designer.
Provide direct supervision of the Bearcats Student Creative Agency, a 5 co-ops team comprised of designers, photographers and social community managers.
Be financially accountable for the management and investment of a significant budget for a marketing program with the goal of optimizing return on marketing investment.
Per
Source : University of Cincinnati
