Director of Marketing - University of Maine System

The University of Maine at Presque Isle is seeking a Director of Marketing. Under the direction of the Executive Director of Marketing and Communications, the Director of Marketing is responsible for the day-to-day oversight of the university’s marketing efforts, including direct supervision of all marketing services team members and the assignment of their duties. The Director of Marketing works with offices across campus to conceptualize, plan, and manage the annual marketing needs of the institution—with priority given to traditional admissions and YourPace marketing efforts—in support of targeted recruitment and overarching marketing goals. The Director of Marketing oversees: paid advertising, digital marketing, and all related analytics; development of creative materials and content that positively impact the university’s mission, goals, strategic objectives, and constituency relations in alignment with the university’s strategic plan; and development and implementation of the institution’s strategic marketing plan.



Work priorities may shift from day to day based on the needs of the institution and requests from outside the University. Remote, hybrid, and in person work locations will be considered and determined in consultation with the successful candidate. Training and other events may require travel to the University of Maine at Presque Isle. The direct supervisor will determine if the roles and responsibilities of the position can be efficiently and successfully met exclusively online or must be on location without significantly compromising teamwork, collaborations, and partnerships. Work locations and schedules will be determined during the onboarding process and periodic reviews will identify potential changes to remote work options.



Based on the qualifications and experience of the successful applicant, the salary range for this 12 month position is $55,000-$62,000 plus a 10% employer contribution to the UMS retirement plan. Additional benefits include medical, dental, vision, and tuition waiver programs for employees and dependents. The UMS is a recipient of the Wellness Councils of America’s Well Workplace Award and offers wellness programs. Visit our benefits website to learn more.



Key Responsibilities include (not limited to):





+ Serves as a key member of the Marketing and Communications office and leads a team of marketing services professionals on projects related to paid advertising, digital media, and analytics that effectively market, brand, and communicate UMPI’s mission to a wide variety of audiences. This campuswide work requires considerable judgment, initiative, and creativity.



+ Manages day-to-day activities and duties of the marketing services team—including Digital Content Specialists, contracted and external creative professionals, and student workers—and coordinates the work product, including project calendars, policies and procedures, and quality control, to ensure that timelines, approvals, and budgets are met.



+ Ensures industry best practices and outcomes while overseeing the development, implementation, evaluation, and continuous improvement of the institution’s strategic marketing plan, including short- and long-range marketing goals and objectives, and alignment with the institution’s enrollment management plan.



+ Designs integrated marketing strategies with targeted audiences in mind, builds creative briefs, implements marketing campaigns, and leads optimization efforts.



+ Conducts ongoing marketing research and analysis and uses this data in support of marketing and brand objectives.



+ Oversees the production of marketing and promotional materials, in collaboration with the creative services team and/or coordination with outside vendors (photographers, videographers, and other content creators). Facilitates ad placement as necessary. Works closely with Admissions in particular on recruitment materials and communication efforts.



+ Commits to organizational improvement by identifying opportunities to improve and recommending possible alternatives for a situation.



+ Works effectively and cooperatively with--and serves as an industry resource for—members of the office, UMPI administration, the campus community, and external clients and customers.



+ Performs other related duties as assigned.





Required Credentials, Skills and Abilities





+ Minimum Bachelor’s degree from an accredited university in marketing or a related area.



+ Minimum 7 years of professional marketing experience, including 3 years of supervisory experience.



+ Experience in executing enterprise-level marketing campaigns, digital marketing campaigns, digital media strategies, and working with teams of creative professionals.



+ Skills in Google Analytics, CRM systems, and web CMS platforms.



+ Excellent writing, proof-reading, communication, time management, and project management skills.



+ Demonstrated ability to work on multiple projects at once in a fast-paced, deadline-driven environment. Portfolio of previous work that demonstrates this ability is required.





For remote work, proof of a stable, reliable internet connection of not less than 25 mpbs is required. Hotspots are not acceptable for this position. Annual completion of a Remote Work Agreement Form is also required.



Preferred Credentials, Skills and Abilities





+ 7 years of experience in marketing and branding a university.



+ Expert-level skills in digital marketing and analytics.



+ Experience using technical and organizational tools to foster a collaborative environment.



+ Working knowledge of AP style. Experience with WordPress.





Complete job description can be reviewed here (https://drive.google.com/file/d/16CM09j6aQf8QmFBZ0etZQi3XfjFNJ4CZ/view?usp=sharing) .




To apply click on "Apply Now" below or visit the UMPI Careers Page at http://umpi.careers.maine.edu/ .



For your application to be considered complete, you must submit a cover letter and a resume.



Finalist candidates will be asked to provide names and contact information for references.


Complete applications must be submitted no later than November 11, 2024. Materials received after that date will be considered at the discretion of the University.



The University is not able to consider applicants who require Visa sponsorship support.



A background screening will be conducted for the successful candidate.







About the University

For more than a century, the University of Maine at Presque Isle has been helping students find their path to great professional careers providing its 1,300 traditional and non-traditional students from all areas of the state, country, and world with life-changing opportunities in a caring, small-university environment.


Further information about the University of Maine at Presque Isle can be found at https://www.umpi.edu/


The university sits on 150 acres surrounded by the rolling hills and potato fields of northern Maine and the university strives to be the region’s premier learning institution while helping to stimulate cultural and economic development in Aroostook County and the State of Maine. The university serves as an educational and cultural center for the area and its facilities are utilized for lectures, programs, concerts, dance performances, exhibits, and plays that benefit the entire region.


Learn more about what Aroostook County has to offer here (https://visitaroostook.com/) .







Clery Act- The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, such as the University, prepare, publish and distribute an Annual Security Report, (ASR) and provide notice of the availability of the ASR to all prospective employees. This report consists of two basic parts: disclosure of the University’s crime statistics for the past three calendar years; and disclosures regarding the University’s current campus security policies. You may view the University’s Annual Security Report (https://www.umpi.edu/files/offices/security/annual-security-report.pdf) . If you have any questions, contact Safety and Security 111 Campus Center 181 Main St., Presque Isle, ME 04769 Phone: (207) 768-9580



Equal Opportunity Statement- In complying with the letter and spirit of applicable laws and pursuing its own goals of diversity, the University of Maine System does not discriminate on the grounds of race, color, religion, sex, sexual orientation, transgender status, gender, gender identity or expression, ethnicity, national origin, citizenship status, familial status, ancestry, age, disability physical or mental, genetic information or veterans or military status in employment, education, and all other programs and activities. The University provides reasonable accommodations to qualified individuals with disabilities upon request. The following person has been designated to handle inquiries regarding non-discrimination policies: Director of Equal Opportunity, 5713 Chadbourne Hall, Room 412, University of Maine, Orono, ME 04469-5713, 207-581-1226. TTY 711 (Maine Relay System).

About the University of Maine System


The University of Maine System (UMS), established in 1968, consists of seven universities and the University of Maine School of Law, spread across various locations in Maine. UMS provides system-wide services and governance from these locations, leveraging the distinct strengths and collaborations among its institutions to advance strategic priorities for UMS (https://www.maine.edu/strategic-plan/) and the state of Maine.


Choosing UMS means opting for a high quality of life supported by excellent benefits such as tuition waivers, robust retirement contributions, and comprehensive insurance coverage including medical, dental, vision, life, and disability. Maine's diverse landscapes, from accessible wilderness and rugged coastline to urban centers and rural communities, offer numerous cultural activities, strong public schools, safe neighborhoods, and high-quality healthcare. Discover more about Maine's exemplary lifestyle on the Maine Office of Tourism website (https://visitmaine.com/plan-your-visit/relocating-to-maine) .