Director of Marketing - Omni Hotels & Resorts

Overview

Rancho Las Palmas Resort & Spa

The 444-room Rancho Las Palmas Resort & Spa is classic Rancho Mirage re-imagined for the 21st-century traveler. Our luxurious Palm Springs hotel rooms surround you in Spanish Colonial-inspired style and a soothing desert palette of beige, sand, and ivory. With plenty of space for your peace and your quiet, you’ll also open French doors to your very own private patio or balcony where the warm desert air and breathtaking views await.

Omni Rancho Las Palmas Resort and Spa’s associates enjoy a dynamic and exciting work environment, comprehensive training and mentoring, along with the pride that comes from working for a company with a reputation for exceptional service. We embody a culture of respect, gratitude and empowerment day in and day out. If you are a friendly, motivated person, with a passion to serve others, the Omni Rancho Las Palmas may be your perfect match.

Job Description

The Director of Marketing is tenacious, organized, detail oriented, results-driven and is responsible for developing and executing the marketing strategy that drives the resorts’ awareness and revenue, as well as spearhead recreational programming and events to generate leisure demand.  This leader will collaborate closely with all the business unit leaders. The ideal candidate will think creatively, be solutions-oriented, thrive under pressure and enjoy a fast-paced work environment.

Responsibilities

Essential Functions:

• Develop a comprehensive and strategic marketing plan that supports the resorts’ business goals and the customer journey (spanning group, leisure, local, business traveler), as well as localized market position. Ensure the storytelling of the resort’s offerings, experiences and unique positioning are pulled through across all sales and marketing touchpoints to resort guests and local consumers.
• Create and execute an annual marketing plan; update the plan monthly/quarterly based on business need. Ensure the plan drives awareness and demand across customer segments. This holistic plan will include B2C and B2B marketing, communications and digital channels to drive awareness, revenue and generate meeting and catering leads across owned and influenced channels or platforms. This position is accountable for the creation, planning and performance of all media (digital, print, OOH).

• Oversee the Rancho District marketing and website management
• Collaborate with the director of resort events to ideate, coordinate and oversee recreation events and programming which is intended to generate leisure guest demand. This role will work with key operational stakeholders regarding development and execution to ensure all aspects are coordinated in a cohesive manner.
• Collaborate closely with the director of sales & marketing, director of revenue management, director of resort events, and other key department heads to develop and execute a resort calendar (content, promotional, programming/activations) while staying within budgetary guidelines.
• Oversee and manage the marketing budget, including forecasting and reconciling of expenses, and annual marketing budget planning. Collaborate with director of sales & marketing and hotel leadership team to adjust marketing budgets based on market conditions, over the course of the year.
• Serve as the senior marketing leader, in partnership with sales, revenue and other department leaders, to ensure marketing strategies and objectives, support broader commercial goals. Serve as the subject matter expert for the Omni Resort brand, ensuring compliance with Omni brand standards across all customer touchpoints and the resort’s local positioning in the marketplace. Leverage the corporate brand, marketing and digital and CRM/Loyalty team for maximum efficiency.
• Oversee and foster ongoing media relationships, including hosting media events and coordinating logistics across the property with key partners. Partner and develop deep relationships with public/private partners entities, to capitalize on brand synergies and ensure marketing and communications are alignment. Develop and nurture marketing relationships with destination marketing organizations
• Develop a marketing scorecard to measure the results of marketing strategies, campaigns and tactics. Analyze and report out on results monthly, quarterly, annually with the executive committee and proactively identify areas for refinement/optimization, based on business needs.

• Oversee the creation and distribution of all resort photography and videos, to ensure that assets are on-brand and support the resorts’ business objectives. Collaborate with department heads to ensure that visual assets are curated and socialized across cross-functional team.
• Develop, manage and mentor on-property marketing associates. Manage marketing agency partners, either directly or indirectly.
• Prepare monthly, quarterly and annual internal communications (reports, presentations) that represent the sales and marketing efforts of the resort for internal stakeholders and the results that have been realized.
• Stay apprised of marketing best practices and understand the competitive landscape.

Qualifications

Basic Skills & Requirements

• Account Planning Skills.  Identifying and understanding account potential and the ability to set mutual Omni / Customer expectations
• Management of the customer decision and relationship process
• Ability to communicate issues and concerns at all level of the organization
• Ability to direct and lead activities through internal and external resources
• Strong interpersonal skills and the ability to work in a team oriented environment
• Business planning skills and budget management skills
• Ability to scan and assess the competitive arena as it relates to region and segment to refine / improve customer value proposition
• Creative and strategic skills
• Ability to manage multiple priorities and reprioritize when necessary
• Financial analysis skills.  Ties strategies and planned actions and results
• Strong statistical analysis and business case development
• Communication skills including group presentations, written and oral
• Team management skills including participation, engages in difficult issues, and effectively influences non-direct reports
• Strong understanding and expertise in the sales & marketing process
• Ability to work evenings, weekends and holidays if needed

PREFERRED SKILLS

• Upper-upscale/luxury resort marketing
• Social media technology, marketing and reporting
• Proficient in use of Excel, Word and access database tools.
• Strong written and verbal communication skills; creative and graphic design knowledge
• Event planning and execution

Salary: $100k. The pay scale provided is a range that Omni Hotels & Resorts reasonably expects to pay. Actual compensation offered may fluctuate based on a candidate’s qualifications and/or experience. 

Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. We will consider qualified applicants with criminal histories in a manner consistent with the CA Fair Chance initiative for hiring. The EEO is the Law poster and its supplement are available using the following links: EEOC is the Law Poster and the following link is the OFCCP's Pay Transparency Nondiscrimination policy statement If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to applicationassistance@omnihotels.com