Director of Marketing - The Little Nell - The Little Nell

Owned and operated by Aspen Hospitality, The Little Nell is Aspen's only Five-Star, Five-Diamond, ski-in/ski-out hotel and offers luxury services and unparalleled access to America's most famous mountain town. A Relais & Châteaux resort, the Nell is frequently recognized for its award-winning wine and culinary programs and dedicated service. The property boasts a variety of amenities, including two restaurants, three bars, a wine cellar and a speakeasy. The Little Nell is also home to the new The Nell Spa. During ski season, Nell guests have access to a slopeside ski concierge and numerous winter adventures. In summer months, guests enjoy lush gardens along with off-road adventures, stargazing, fly fishing and mountaintop yoga; plus, a pool, hot tub, and a newly renovated spa and health club. The Little Nell has been acknowledged with numerous awards including being named a Forbes Five-Star hotel since 1995, a AAA Five-Diamond hotel since 1991, a Wine Spectator Grand Award winner since 1997, recognition as one of America’s 100 Best Wine Restaurants from Wine Enthusiast and frequently nominated for its Outstanding Wine Program by the James Beard Foundation. The Nell will debut its first hotel outside of Aspen at Rockefeller Center in New York City in 2026. For more information, visit www.thelittlenell.com or follow @thelittlenell on Instagram, Twitter and Facebook. 

Summary
The Director of Marketing leads The Little Nell’s annual marketing strategy development, on-going marketing plan execution, development of assets and campaigns, and is responsible for the daily management of The Little Nell’s on-property marketing team. The Director of Marketing will focus on marketing both hotel and food & beverage operations and achieving monthly and annual revenue goals. Additionally, the Director of Marketing will help prepare for the brand’s expansion into new markets. The Director of Marketing will bring strong leadership capabilities, including the ability to develop direct talent and to inspire and collaborate with indirect team members and stakeholders. The role will collaborate closely with the hotel’s General Manager and report to the Head of Marketing, Aspen Hospitality. The Director of Marketing has a strong business acumen, brings an analytical lens to both objectives and performance, is resourceful, organized, digitally savvy, and has a great creative eye. Extensive marketing experience and a comprehensive knowledge of hospitality marketing and branding are required.

The budgeted salary range for this position is $130,000-$150,000. Actual pay will be dependent on budget and experience, all our salaried roles are eligible for bonus. 

Job Posting Deadline
Applications for this position will be accepted until September 30, 2024.

Essential Job Functions
•    Ability to inspire and lead high performing teams, with both direct report team members and indirect team members and stakeholders
•    Ownership of The Little Nell’s annual marketing strategy development, beginning with a deep understanding of guest insights and behaviors, strong handle on market dynamics and seasonal variations, analytical ability to size financial contribution from marketing initiatives, and vision to leverage business objectives to create holistic annual marketing plan inclusive of promotional, channel and content plans
•    Ownership of marketing plan execution, including plans to optimize and/or pivot based on business results, campaign/channel results and changing conditions, with clear understanding of KPIs and implications of performance  
•    Oversight of digital media presence and content for property: company website, third-party sites, OTAs etc. 
•    Demonstrate deep understanding of paid media objectives and partner with Digital team to manage all paid efforts in conjunction with the media agency (including digital media plan, PPC, SEO, Social, and other digital marketing efforts) are delivering against brand, guest experience, and revenue goals 
•    Partner with Aspen One Content team to ensure all social media initiatives for the property including Facebook and Instagram deliver against organic channel objectives. This includes content calendar review and approval, growth strategy and engagement goals, and ensuring all imagery and copy is representative of the property and brand in line with brand standards
•    Partner with Aspen One Content team to ensure email marketing strategy and execution deliver against owned channel objectives
•    Partner with Aspen One Creative team to ensure creative campaigns including collateral, print, digital, advertising, branding, social media, and event partnerships producing visual assets, uphold brand standards and are delivering engaging, relevant messaging to the intended audience 
•    Own and manage guest touchpoints (in-room collateral, websites, etc.) and all hotel communication (flyers, signs, eblasts, etc.) – work in parallel with the in-house design team and respective department 
•    Partner with Aspen One Creative team to ensure content shoots, inclusive of shot lists, and talent, will deliver creative needs
•    Support Aspen One creative team in scheduling and maintaining photography for property events and updated photography
•    Maintain the brand voice and pillars according to established brand standards
•    Work with the GM, Sales and Revenue departments in order to create seasonal packages, promotions, and communications in order to ensure the property meets revenue and reaches new audiences for both rooms and food & beverage departments
•    Partner with the Food & Beverage and Events team to ideate, and develop events/programs, drive awareness and sales for key programs and initiatives
•    Field and analyze ROI and value for new events and partnership requests
•    Lead general F&B promotion, including management of the digital presence for all F&B venues on property
•    Discover new & nurture existing relationships with local partners that bring both culturally relevant and brand-aligned events and activations to the property that introduce the brand to new guests and create media value
•    Manage all special project needs including guest list management, event production, and coordination with the PR team 
•    Lead annual marketing budget process and invoicing efforts
•    Manage vendor and agency relationships
•    Generate comprehensive recaps for key initiatives
•    Communicate and educate all hotel and brand initiatives and announcements to the property

•    10+ years of marketing experience
•    Minimum of 5 years in hospitality marketing strongly preferred
•    Experience in Restaurant and/or Food & Beverage outlets a plus
•    Bachelor's Degree with preferred emphasis in marketing or business
•    Experience with content and asset production
•    Must be able to lead, motivate and encourage others and possess very strong organization, communication and interpersonal skills
•    Exceptional written, verbal and in person skills including etiquette and ability to work with the public. Knowledge of communications skills, exceptional organization skills, ability to deal with diverse clientele, golf knowledge and or marina experience is an advantage
•    Ability to solve practical problems and deal with a variety of variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form

Supervision Given and Received  
Given: Exercises general supervision over The Little Nell’s marketing efforts and team. a variety of routine tasks, sets general expectations of results expected within company’s policies and procedures. Responsibilities include but are not limited to, interviewing, hiring, planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Received: Works under supervision of the Head of Hospitality Marketing and receives guidance in terms of broad goals and overall objectives and is responsible for establishing the methods to attain them.

Work Environment and Physical Demands  
•    Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements   
•    No adverse or hazardous conditions  
•    Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance

Job Benefits 
This position is categorized as a regular full-time position eligible for the following benefits: 
Enrollment dates differ across the various programs.   
•    Health, Dental and Vision Insurance Programs 
•    Flexible Spending Account Programs 
•    Life Insurance Programs 
•    Paid Time Off Programs 
•    Paid Leave Programs 
•    401(k) Savings Plan 
•    Employee Ski Pass and Dependent Ski Passes  
•    Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Skiing Company, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.         

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One/ Aspen Skiing Company / Aspen Ventures/ Aspen Hospitality is an equal opportunity employer.  

For an overview of Aspen Skiing Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

As of March 11th 2022, Aspen One, Aspen Skiing Company, ASPEN Ventures & Aspen Hospitality will no longer require all active employees to be fully vaccinated in the workplace.