DIRECTOR OF MARKETING - TRADESHOWS & SPECIAL PROJECTS - East Penn Manufacturing - Deka Batteries

At East Penn, our employees are our culture; our employees will always be the heart of the company.  We are a private, family-owned enterprise committed to cultivating an atmosphere that honors the contributions of everyone.  We want our employees to have long-term careers, and many do.  More than 38% of our workforce has over a decade of service.  Our open-door management policy, comprehensive benefits package, employee appreciation and recognition events, and career advancement opportunities are just some of the ways we show our employees how incredibly valued they are.

East Penn is currently seeking a Director of Marketing to work at our corporate location, in Lyon Station, PA.  The Director of Marketing is responsible for oversight of planning, coordinating, and executing all tradeshows and events. They will be a key person in developing key messaging for tradeshows and executing delivery of these strategies. Director of Marketing is to devise and present new ideas and coordinate the execution of the plan with either internal East Penn or external third-party resources. They will also be responsible to mentor and train the tradeshow and event coordinator. The Director of Marketing will oversee all events coordinated by marketing, which involves planning, contract negotiations, and execution. They will assist in the strategy and execution of digital, product and other marketing efforts including strategic product marketing campaigns using research to develop marketing strategies that pinpoint specific target audiences and get results. They will be responsible for developing written communications for these initiatives.

• Oversee tradeshow program including purchasing of displays.
• Mentoring of tradeshow and event coordinator to develop strategic skill sets.
• Developing innovative campaigns for current and new product introductions as needed.  
• Conducting research and analyzing data to identify and define audiences.
• Developing innovative campaigns for current and new product introductions.  Set specific marketing goals that align with the overall direction of the business. Monitor overall performance.
• Writing creative copy for campaigns.
• Develop presentations for both internal and external stakeholders.
• Assist with the development of special websites for content and strategic positioning.
• Monitoring and analyzing website analytics and making regular recommendations on updates.
• Interaction with customers for research and overseeing specific customer requests as needed.

Experience & Qualifications

Required:

• 10+ years of work experience in supervisory, management or professional level role with emphasis on advertising/marketing and tradeshows.
• 3-5 years of experience developing and executing strategic marketing campaigns.
• Proven track record of delivering successful marketing campaigns and written communications.

Preferred:

• Prior experience in developing marketing campaigns.
• Prior experience with digital marketing forms like content marketing and social media marketing.
• Prior experience in tradeshow and event planning.
• Experience managing and mentoring team members.
• Excellent communication skills, including the ability to effectively articulate complex ideas and influence others.
• Demonstrated ability to work collaboratively in cross-functional teams.

Education/Certification

• Undergraduate Business Administration/Marketing, required.
• MBA, preferred.

Skills & Competencies

• Working knowledge of Microsoft Office software.

• Robust copywriting and verbal communication skills.
• Ability to multitask and possess practical time management skills.
• Analytical mindset with the ability to analyze problems and strategize solutions.
• Excellent attention to detail and accuracy.
• Exceptional interpersonal skills; a team player with ability to work collaboratively and effectively across functional areas and all levels of the organization.

• Record of partnering with senior executives to identify and deliver solutions that meet the needs of the business.
• Demonstrated ability to develop and execute a strategic marketing plans.
• Ability to inspire, energize, develop, and build rapport at all levels within an organization.
• Ability to work effectively in a fast-paced and, at times, stressful environment with high-pressure situations that require clear and sound decisions/actions.
• A high standard in work quality and ability to follow through is a must.
• Excellent written and verbal communication skills with an effective presentation style for all levels of stakeholders.
• Exceptional interpersonal skills; a team player with proven ability to work across functional areas and all levels of the organization.

• Strong critical thinking and problem-solving skills with the ability to assess business issues.

• Strong supervisory and leadership skills; builds positive working relationships with staff; can effectively lead, coach/mentor junior staff members.
• Proven ability to work in an ambiguous environment and collaborate across multiple areas in order to achieve a common business objective.
• Ability to multitask, prioritize, and delegate (when appropriate) in order to manage time efficiently and to meet deadlines.
• Professional appearance & conduct.
• Adept at supporting the Culture and Heritage of our company.

East Penn offers excellent benefits:

• Competitive compensation
• Group health insurance that includes high quality medical, dental, vision and prescription coverage with a low employee premium
• Retirement Savings Plan with company match and a 3% employer contribution
• 9 paid company holidays, 2 paid personal holidays, and 10 paid vacation days annually
• Employee assistance program
• Fitness Discounts
• Promotional opportunities