Director of Marketing - Vermont Creamery - Land O'Lakes Inc.
Websterville, VT 05678
About the Job
SUMMARY
Under the direction of the Gener al Manager , the Director of Marketing develops and executes strategic marketing initiatives to deliver business, brand and product objectives in alignment with b rand positioning and mission . Areas of responsibility include: consumer, customer and shopper marketing strategy and program development , agency management, creative direction , managing communications activity including digital/social, events, brand partnerships and PR , and all aspects of marketing organization leadership, team development and budget management . This position plays a key role in helping form strategy and in launching new products.
The Director of Marketing is a member of the Vermont Creamery Leadership Team and participates in business-level strategic planning and leadership.
E SSENTIAL DUTIES AND RESPONSI BILITIES (Other duties as assigned):
Business Leadership
- Participate in b usiness -level s trategic planning . Demonstrate commitment and accountability to financial and brand goals.
- Provide business-wide expertise in areas of responsibility.
- Participate in bi-weekly Business Review Meetings, quarterly retreats and annual strategic planning processes.
- Proactively diagnose business opportunities/threats and recommend appropriate actions .
Marketing & Sales Strategy and Programs
- Develop, own and evolve annual marketing objectives , strategies and execution based business and brand objectives .
- Interpret sales, category and competitive data and create effective tools and strategies to support business and marketing goals.
- Alongside sales leadership, craft national, regional and customer and shopper marketing programs to drive brand awareness and product velocity
- Research and implement best-in-class marketing practices to grow program effectiveness and revenue.
- Manage marketing budget and provide financial analysis on key spend and campaign returns .
- Collaborate with cross-functional teams at Vermont Creamery and Land O Lakes .
Campaign Management & Communication
- Manage relationship with full-service agency partner.
- Manage development and execution of effective integrated marketing campaigns and programs including measurement, ROI analysis and results reporting.
- In partnership with agency partners , build annual media plans that will deliver against brand and business objectives .
- Effectively leverage digital & social channels to drive brand awareness, engagement and revenue.
- Lead efforts in new product developments positioning, and consumers engagement and launch strategy .
- Lead creative team in production of all brand messages, coll ateral, packaging and video/photographic content. Ensure brand standards are met at every touchpoint.
- Enhance and protect the reputation of the business through Public Relations , influencer-based approaches , people, product and mission messaging .
- Enhance brand by fostering key partnerships with brands, organizations , events, i nfluencers, and retailers.
- Manage and attend key consumer and trade events .
Marketing Administration
- Plan and administer marketing budget and staffing resources in alignment with brand and business objectives .
- Provide departmental leadership by delivering direction, goal setting, communication, e ncouragement, and evaluation of results.
- Trains in new skills/tasks and coaches toward attaining proficiency , higher skill level and professional development.
- Foster culture of entrepreneurship, agility, creativity, collaboration, and appreciation .
Experience /Skills Required :
- 5 + years of CPG marketing experience , preferably with food / beverage . Dairy / cheese a plus .
- Experience leading marketing team for a minimum of 2 years .
- B achelor degree in marketing, business or related field . MBA or Master a plus.
- Experience developing strategy and implementing specific marketing plans . supporting brand , products , profit and mission business goals .
- Experience in fast growing brand gaining national footprint through retail distribution expansion and product innovation launches .
- Must be familiar with several channels of distribution, including conventional and natural retail , foodservice and club.
- Solid analytical skills and ability to translate data into fact-based decision making to support strategic planning and marketing program implementation .
- Financial understanding of P&L .
- New product and platform launch expertise.
- Experience with managing marketing agencies , creative agencies , s hopper and customer programs.
- Strategic thought leader to company leadership .
- Experience developing and maintaining a marketing budget, prioritizing activities towards goal achievement .
Personal Attributes :
- Strong p assion for specialty food products and mission - le d brands .
- Proactive self- starter; with sense of urgency and can - do mindset .
- Quick learn er , agile and willing to handle a rapidly changing environment in an evolving business .
- Strong written and oral communication skills .
- Collaborative , t eam bui lder .
- Ni m ble with a bility to balance creative work and efficient resource allocatio n .
- Able to think strategically , execute tactically and wrap butter i f needed .
#LI-KJ1
About Land O'Lakes, Inc.
Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.
We provide a broad portfolio of benefits to keep you and your family at your best. Land O'Lakes is Where Your Future Takes Root.
Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.
Neither Land O'Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.