Director of Nursing Admissions - St. Mary's University

The Director of Nursing Admission serves as a member of the enrollment management team and incorporates a full range of undergraduate student outreach, recruitment, and yield of undergraduate students interested in undergraduate programs, with an emphasis on nursing. The position will focus on nursing admissions and works collaboratively with the nursing program leadership and nursing faculty within the School of Science, Engineering, and Technology to ensure adequate nursing enrollment targets are met.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Supports the efforts of the department in the development, evaluation, maintenance and implementation of the undergraduate Strategic Enrollment Management Plan
• Identifies key pipelines that draw students into the nursing program and work closely with university CRM (Technolutions Slate) to develop and refine CRM practices to support the nursing program and recruitment.
• Identifies key strategies that support student search, support integration into university wide search, and builds a funnel of volume to yield enrollment into the nursing program
• Conducts meetings with prospective students and parents, providing accurate information regarding the institution's current admission standards, academic and related programs, student life, cost, and financial aid.
• Builds and maintains relationships with local community leaders, organizations, and cultural institutions. Works with the school-level to organize and participate in community events, such as fairs, canvassing and school-based activities, to promote nursing program
• Continuously updates a playbook of best practices for recruitment and enrollment and replicates across the campus
• Conducts traditional and non-traditional outreach (Statewide HOSA organizations, Pre-Health and Pre-Nursing Professional organizations, 2-year, and 4-year higher education environments, health career magnet programs, high school clinical rotations, and currently enrolled students
• Works collaboratively in the development, implementation and evaluation of the university's strategic nursing recruitment plan and analyzes recruitment and enrollment processes to identify areas for improvement and implements solutions to improve efficiency and effectiveness.
• Collaborates with the university Marketing and Communications division to develop, implement, and monitor a marketing and communication plan and strategy while ensuring university events reflect brand standards (open houses, hosted tours, open houses, recruitment fairs, and information sessions, orientation, campus visits),
• Visits high schools, community colleges, early college high schools, and other educational institutions as appropriate based on review of historical and market data
• Represents the University at on- and off-campus admissions-related programs and events.
• Reviews applications for admissions, analyze qualifications, assists in the evaluation of transcripts for applicants for credit equivalencies; implements follow-up activities including written and electronic correspondence and telephone calls.
• Leverages third party partners (Ruffalo Noel Levitz, Encoura, NICHE, and others) to drive digital strategies to attract prospective nursing applicants
• Plans and executes special projects in conjunction with the goals and objectives of the office
• Serves on university committees/councils as assigned
• Travels on behalf of the university for recruitment purposes, professional development, and other college related events. Travel may constitute up to 30% of annual work with seasonal fluctuations and demands
• Performs other duties as assigned

QUALIFICATIONS:

• Bachelor's degree from a regionally accredited four-year college or university required; Master's degree preferred
• 3-5 years enrollment management and/or college admission counseling Previous nursing or health professions admission, student services or public relations experience preferred
• Must clear and maintain a favorable background investigation and clearance
• Must have valid driver's license, motor vehicle liability insurance and personal injury insurance; or have a self-reliant source of transportation to conduct business on a daily basis
• Must be able to travel and work extended hours or weekends during peak times and for special programs, projects, and events.
• Must have the ability to demonstrate intermediate to advanced skills in MS Office and Office 365 (Word, Excel, Teams, Outlook and PowerPoint) including experience with virtual platforms such as Zoom; Experience in Technolutions, Slate CRM and Banner software is preferred
• Must be able to present and engage in a stationary position with various constituencies, both in online and physical spaces, for up to three (3) continuous hours.
• Must have excellent verbal and written communication skills. Strong public relations and customer service skills with an ability to implement diplomacy and discretion at all times; an ability to work effectively with communities across the university; Highly responsive to the needs of others.
• Must have a high ethical standard and a strong sense of confidentiality; ability to prioritize and manage multiple deadlines; thrive in a complex work environment; displays solid problem solving and interpersonal skills; works well independently and as part of a team.
• Must have ability to demonstrate strong analytical skills, attention to detail and be able to organize workflow, coordinate activities, balance simultaneous projects without loss of efficiency in a multi-tasked environment, and manage multiple priorities to meet deadlines
• Ability to work in a goal-driven and measure performance environment.
• Experience in the implementation and the evaluation of university recruitment and operational processes preferred
• Experience in direct supervision of professional staff preferred.
• Shows a working knowledge and proven ability to use analytics as part of a comprehensive enrollment strategic plan. Exhibits initiative, imagination, and organizational abilities to effectively promote and manage the development of best-in-class recruitment and yielding activities.
• Understanding of the St. Mary's culture and ability to represent and communicate the university mission to prospective students and families is preferred.
• Demonstrates a commitment to a campus culture that promotes and values inclusion, diversity, equity, and access; promotes a welcoming environment for all internal and external constituencies.
• Willingness to acquire an understanding of the St. Mary's commitment to excellence in education, diversity of the student body, social service, and the liberal arts and sciences traditions.
• Bilingual Preferred (English/Spanish with the ability to understand and to make one's self understood to Spanish speaking individuals).

PHYSICAL DEMANDS:

• Working conditions are in an office environment and university campus setting. Must be able to move across the university campus to conduct day to day business.
• While performing this role, the employee will be regularly required to sit, walk, and stand; talk and hear, both in person and by telephone; and use hands repetitively to operate standard office equipment; and occasionally required to lift up to 20 pounds.
• Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus.
• Frequently communicates with others using approved technological resources; must be able to exchange accurate information through designated systems within a timely manner.
• Constantly operates a computer and other office productivity machinery.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

St. Mary's University is a Hispanic-Serving Institution and an Equal Opportunity Employer. The University is committed to furthering diversity, equity, and inclusion and encourages all qualified candidates apply.