Director of Paid Media - D.Luxury Brands

Director of Paid Media 

Position: Full-time

Reports to: Co-CEO

About d.Luxury

We are killing it - growing quickly, having fun, and building a category-defining business. We're in the business of building and scaling businesses. As operators and investors, we empower entrepreneurs to unlock their company's true potential. Based in Los Angeles, d.Luxury is an explosive strategic consulting firm and is scaling rapidly. Our vision is to disrupt the traditional “agency” model through modern & sophisticated strategic advisory, fundraising, and high caliber service-based marketing support, plus a killer brand. The team consists of experts in Marketing, Creative, Technology, Social Media, and Supply Chain. We are looking for awesome people to join our rapidly growing team.

BROAD FUNCTION: We are looking for an experienced and results-oriented leader with deep expertise across all acquisition levers: digital media (Social, Display, and Marketplaces) and search (SEM and Video Search) channels, to spearhead and execute a best-in-class acquisition strategy for d.Luxury. This includes leading audience and messaging strategies, managing media budgets, and forecasting channel efficiency, partnering with cross-functional leaders, and driving growth by efficiently scaling media and search through testing and optimization. The role will oversee ongoing ROI and ROAS performance metrics and real-time optimization of spend.

The ideal candidate is a passionate leader with a track record of achieving impressive results through acquisition mediums, such as paid media and search. You understand multi-channel enterprise management and have the ability to translate complex concepts into actionable plans and strategies. Success in this role requires strong stakeholder management skills, an interest in constantly pushing the boundaries of media channels and search, and the ability to inspire teams.

What You'll Be Doing At D. Luxury

• Define the overall acquisition strategy, including planning (channel mix, audience, and messaging strategy), execution, and measurement of campaigns with paid media and search, all in line with the business objectives.
• Ensure that media and search strategy aligns with Client growth goals.
• Overseeing Media and Search content development and establishing ways of working with support groups internal & external
• Partner with our internal teams to find areas of opportunity to continuously improve acquisition, ultimately increasing brand awareness, highly-qualified traffic to the websites, retention, and better CAC and LTV. 
• Uncover deep understanding of consumer audiences, identify what consumers are engaging with or searching for and present actionable recommendations based upon those consumer intent insights.
• Actively execute A/B experimentation, learning, and appropriate risk-taking to raise the campaign performance bar.
• Understand the brand, competitive, and channel trends to inform Media, SEM, Paid Social, Video strategies, while staying current on emerging trends, media best practices, and the latest algorithmic updates. Use benchmarks, historic media performance, and conversion rates to forecast media goals.
• Guide investment, maintain communication, and develop strategic partnerships with key stakeholders, both internally and externally.
• Perform relentless investigation and monitoring of all media spend daily across the client ecosystem to identify opportunities and troubleshoot performance issues.
• Define Main KPIs, create and review tracking reports and discuss ongoing optimization opportunities in weekly meetings. Synthesize data, analyze results, and optimize key findings to achieve business goals & objectives.
• Manage the budget forecast and phasing of spends through the year based on the calendar of activities.
• Support new client auditing with business development across paid media channels

Qualifications:

• Bachelor's degree (Communications, Marketing, Media or related field preferred).
• Minimum of 7 years of experience in media and search planning and execution.
• Proven knowledge of Ads tools media tagging processes and attribution models.
• Understanding of Ads and marketing channels and tools (Facebook, Instagram, Tik-Tok, Linked-in, YouTube, Display and Programmatic, other online media).
• Experience in Google Analytics and any other analytics tools
• Advanced customer-centric analytical skills and substantial problem-solving ability with a strategic focus on impacting ROI and ROAS aligned with CAC and LTV.
• Multi-functional project management and strategy development skills; ability to manage deliverables - and to coordinate, collaborate, and demonstrate results.
• Excellent communication, story-telling, and presentation skills to frame complex concepts to facilitate discussion and deeper levels of understanding across departments.
• Strong teamwork skills with the ability to bridge e-commerce, marketing, CRM, Social, tech, and data insights.
• The capability to execute rapidly and successfully in an unstructured environment.
• Performance Marketing: Leverage owned digital assets and paid and organic digital properties to acquire new customers and grow customer retention
• Paid Search: hands-on management of Google AdWords campaigns, optimizing for new customer acquisition while balancing the roas and achieving sales targets
• Paid Social: hands-on management of social campaigns in Facebook Ads Manager, regularly updating to achieve sales and kpi targets.