Director of Paid Search Advertising - Apex Service Partners

Job Summary:

The Director of Paid Search (PPC) Advertising will be responsible for developing and executing a comprehensive paid search strategy that drives significant online traffic, leads, and revenue for Apex Service Partner companies. This role will require a deep understanding of Google Ads, Bing Ads, display advertising, and landing page optimization, as well as strong analytical and leadership skills. The ideal candidate will be data-driven and have at least 8 years of experience working with these platforms in a fast-paced environment.

Key Responsibilities:

• Strategy Development: Develop and implement a comprehensive paid search strategy aligned with overall business objectives and marketing goals.
• Campaign Management: Oversee the creation, execution, and optimization of paid search campaigns across multiple platforms, including Google Ads and Bing Ads.
• Budget Management: Manage and allocate paid search budgets effectively to maximize ROAS while maintaining volume.
• Performance Analysis: Track and analyze campaign performance metrics to identify areas for improvement and optimize campaigns accordingly.
• Keyword Research: Conduct in-depth keyword research to identify relevant keywords and target audiences.
• Ad Copy Development: Supervise the creation and testing of compelling ad copy that resonates with target audiences and drives conversions.
• Landing Page Optimization: Collaborate with the website team to optimize landing pages for maximum conversion rates.
• Team Leadership: Lead and mentor a team of paid search specialists to ensure efficient and effective campaign execution and accountability to benchmark KPIs.
• Toolset Selection: Evaluate and select enterprise-appropriate tool(s) for managing and tracking campaigns efficiently at scale.
• Industry Trends: Stay up-to-date on industry trends and best practices in paid search advertising.

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• At least 8 years of experience working with Google Ads, Bing Ads, and display advertising.
• Strong understanding of paid search advertising principles, including keyword research, bid management, and ad targeting.
• Proven track record of driving successful paid search campaigns and achieving measurable results.
• Excellent analytical and problem-solving skills.
• Strong leadership and communication skills.
• Ability to work effectively in a fast-paced, data-driven environment.
• Knowledge of Home Services sector a plus.
• Proven experience with landing page optimization and conversion rate optimization (CRO) is a plus.

Benefits:

• Competitive salary and benefits package.
• Unlimited vacation time.
• Collaborative and  supportive work environment.

Location:

• Hybrid position in Irving, TX
• Minimum three days in office