Director of Performance Marketing - Lovingly

Who we are 

Lovingly has paired our passion for creating meaningful moments with the power of innovative technology to redefine how gifts, especially floral gifts, are sent today. We think it should be personal, intentional, and truly capable of representing how you feel! 

And with our network of over 1000 talented local florists across the country, we can guarantee your gift will make a mark. 

Lovingly is fully remote, with team members across North America.  Since embracing a fully remote structure during the pandemic, Lovingly has fostered a flexible work environment where the majority of our team enjoys the freedom to work from home. While most of our staff are conveniently located within a few hours of our Hopewell Junction, NY headquarters, we recognize and value the unique benefits of in-person collaboration. Depending on the role, our team members will be asked to join us at HQ at least once a year and sometimes quarterly or monthly or more (depending on the role), combining the best of remote flexibility with the tangible benefits of face-to-face interactions. This hybrid approach reflects our commitment to a balanced, adaptable work culture that respects individual needs and fosters team cohesion. 

Who you are 

• A seasoned digital marketer with a track record of driving growth through innovative and effective marketing strategies. 
• Skilled in navigating the complexities of managing multiple e-commerce websites, with a keen focus on data-driven decision-making. 
• A leader who thrives in both strategic planning and hands-on execution, capable of scaling operations while maintaining meticulous attention to detail. 
• Dynamic and adaptable, able to inspire and guide a diverse team in a fast-paced, ever-evolving environment. 
• Committed to continuous improvement and staying ahead of industry trends. 

If this describes you, you might just be the Director of Performance Marketing we’re looking for! 

Are you a results-driven digital marketing strategist who thrives on enhancing ecommerce website performance and operational efficiencies at an agency-level scale? At Lovingly, we're searching for a Director of Performance Marketing to propel our vast network of e-commerce florist websites to new heights. This role demands a visionary who can harness the power of organic SEO, PPC, and CRO to optimize digital campaigns and drive significant revenue growth. If you excel at crafting and implementing dynamic marketing strategies that deliver measurable results and enjoy managing complex operations in an agency-like setting, then we want to hear from you! 

 
What you’ll do  

• Lead top-level digital marketing strategies to boost traffic and optimize operations across multiple e-commerce platforms in an agency-style model. 

• Develop and refine a results-driven digital marketing agency, increasing revenue across all partner websites through innovative digital marketing campaigns. 
• Master the intricacies of SEO, SEM, CRO, and email marketing, continuously adjusting strategies to maximize conversions and ROI. 
• Implement comprehensive analytics and data reporting systems to track performance and guide decision-making. 
• Oversee the management of workflows, resource allocation, and technology deployment, ensuring operational efficiency in the agency model. 
• Build and lead a dynamic marketing team, fostering a culture of growth, performance, and strategic alignment with Lovingly’s broader goals. 
• Utilize your expertise in digital marketing to influence broader team strategies, ensuring seamless integration between marketing initiatives and website performance, thereby boosting overall conversion rates and enhancing customer satisfaction. 

Requirements

• Alignment with Lovingly's philosophy and code of ethics. 
• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master's degree or professional certification in digital marketing or analytics is a plus. 
• At least 5 years of leadership experience in digital marketing within a dynamic, agency-style environment, with a demonstrable track record of boosting site traffic and conversion rates through innovative strategies. 
• Deep understanding of SEO, PPC, CRO, and email marketing. Proficiency in using digital marketing tools and platforms necessary for executing high-level strategies across multiple e-commerce sites. 
• Strong capability in analytics and data interpretation, with experience setting up and utilizing tracking systems to monitor marketing metrics and performance across all digital channels. 
• Exceptional leadership skills with experience building and motivating a diverse marketing team. Ability to inspire a team towards high performance and align their activities with organizational goals. 
• Excellent strategic planning abilities, with a knack for developing scalable marketing strategies that enhance operational efficiencies and drive revenue growth. 
• Strong communication skills, both verbal and written, necessary for cross-functional collaboration and for crafting clear and compelling marketing messages. 
• Familiarity with the latest technologies and methodologies in web development, UX design, and digital marketing to effectively collaborate with technical teams and enhance marketing outputs. 
• Ability to thrive in a fast-paced and constantly evolving environment, adapting strategies and approaches as needed to meet changing market and organizational demands. 

Benefits

• 22 days PTO—use them however you want! 
• 12 paid holidays 
• Comprehensive benefits, including health, dental, and vision 
• 401k with guaranteed 3% salary contribution 
• Ongoing development opportunities, plus a 25% tuition discount at Marist College (including online programs) 
• Salary range between 87,000 - 150,000

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.