Director of Performance Marketing - Resource Label Group, Inc

Every Sticker Has a Story. StickerGiant is an eCommerce business that provides custom stickers and labels to enable our customers to tell their story.  Our mission is to offer the fastest delivery, excellent customer service, and the highest quality product within the industry.  We are guided by our values: Customer Focus, Growth Mindset, Trust, and Accountability. We value and embrace the diversity of identities, experiences, thoughts, needs, and approaches. We communicate frequently and transparently, which allows our employees to see, experience, and take ownership of our shared success together. 

We are seeking a data driven and experienced Director of Performance Marketing to lead our paid marketing efforts. This role will be pivotal in optimizing our marketing strategies to maximize ROI with a $7M annual budget across paid search, paid social, affiliate, programmatic video, and display campaigns. The ideal candidate will be hands-on with ad platforms, data-driven, and capable of both tactical execution and strategic oversight. Experience managing internal marketing teams and agencies is essential as this position will oversee a small, dynamic team. 

ESSENTIAL DUTIES & RESPONSIBILITIES  

• Develop and execute data driven performance marketing strategies to achieve StickerGiant's growth objectives.  

• Report directly to the President of Sticker Giant and provide executive updates to the executive team 

• Manage a $7M annual marketing budget, optimizing spend across multiple channels to achieve maximum ROI. 

• Lead and mentor a small team of performance marketing professionals, fostering a culture of innovation and continuous improvement. 

• Oversee all aspects of paid search, paid social, affiliate marketing, programmatic video, and display advertising campaigns across multiple platforms: Google ads, Facebook ads, Amazon ads Impact, etc. 

• Utilize data analytics and KPIs to drive decisions, optimize campaigns, and report on performance to senior leadership. 

• Collaborate cross-functionally with owned and organic marketing teams, product, analytics, and creative teams to ensure cohesive marketing efforts aligned with business goals. 

• Stay ahead of industry trends and best practices, implementing cutting-edge strategies to stay ahead of the competition. 

KNOWLEDGE, SKILLS, AND ABILITY  

• Bachelor’s degree in Business, Economics, Finance, Marketing, or related field required 

• 8+ years of experience in performance marketing with a focus on paid search, paid social, affiliate marketing, and programmatic channels 

• Proven track recordof managing a significant marketing budget and achieving measurable results. 

• Experience in Google ads, Facebook ads manager, Google merchant center, and Amazon ads.  Experience in the Impact platform a plus 

• Hands-on experience with campaign management, optimization, and A/B testing 

• Strong analytical skills with proficiency in data interpretation and reporting 

• Experience managing internal teams and external agencies effectively 

POSITION SCHEDULE DETAILS: 

• Full-time, exempt role 

• Hybrid work environment 

• Generally, Monday - Friday (40 hours/week) 8am - 4pm MST 

• Flexibility to work outside of normal business hours based on business needs 

• Compensation Range: $160,000 - $190,000

BENEFITS & PERKS 

• Flexible PTO  

• Excellent Health, dental, vision offered at reduced rates. Options for PPO or High Deductible for health coverage. 

• High-deductible health plan enrollees will receive an annual company contribution towards your HSA 

• Life insurance and short-term disability insurance covered at 100% 

• Voluntary benefits include accident & critical illness, long-term disability, identity theft insurance  

• Employee Assistance Program 

• Paid Leave: Paid parental leave for employees who qualify for FMLA 

• 401(k): StickerGiant contributes 5% as follows: a guaranteed 3% contribution + additional match up to 2% of your contribution 

• Professional Development: We provide opportunities for attending conferences, obtaining and/or renewing certifications, and participating in workshops and will tailor-make your career development plan with you 

We care a great deal about creating an environment where all Giants can bring their whole selves to work and to provide all candidates with an equitable, inclusive and accessible recruitment process in alignment with our values. At StickerGiant, we provide Equal Employment Opportunity (EEO) to all persons regardless of age, race, national origin, citizenship status, political opinion, social group, ethnic origin, marital status, union affiliation, union sympathy, physical or mental disability, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. This policy applies to all conditions of employment including recruitment, hiring, promotion, termination, leaves of absence, compensation, and training. If you prefer accommodation during the recruiting process, or you have feedback about your candidate experience at StickerGiant, please contact the People+Culture team.