Director of Product Marketing, Loqate (3593) - GBG

About GBG

GBG is the leading expert in global identity and location. In an increasingly digital world, GBG helps businesses grow by giving them intelligence to make the best decisions about their customers, when it matters most. 

Every second, our global data, agile technology, and expert teams, power over 20,000 of the world's best-known organisations to reach and trust their customers. 

Why you should be@GBG

Reach

The precision of location data is critical to businesses that need to know exactly where their customers are so they can reduce failed deliveries, share great customer experiences and remove unnecessary costs. We provide the unique insight to know locations as well as the people who live there, because we understand global addresses better than anyone else.

This means our customers have confidence that their products and services will arrive in time and to the right location In the race to serve global customers, we exist to help every business in the world, reach every customer in the world. 

Trust

When a digital business grows, most customers are genuine. However, many are fraudsters who manipulate identities to gain illegitimate access. We give our customers unique insight to decide which are trustworthy and which are fraudulent, because we understand identity better than anyone else.

This means businesses can confidently onboard good customers, reward great customers and reject fraudsters. In the fight against Identity, Fraud, trust is key, so the more you can know and the earlier you know it, the better decisions you can make.

About the team

The Loqate global marketing team is a strategic function within the Loqate business unit. The team is responsible for driving revenue and building the Loqate brand across our core markets. With global responsibilities, the team is distributed across the USA, UK and Europe. The product marketing function within this team are responsible for taking our products to market and telling compelling value-based stories to our core audiences and markets.

The role

The Director, Product Marketing sits on the marketing leadership team. You are responsible for driving growth, adoption and usage of our product portfolio. Enabling our global sales and customer success team, while working alongside our demand- and revenue-generating marketing team. We see product marketing as the fuel to the drive increased growth and past our competition in our customers eyes. Managing a small but growing team consisting of Product Growth and Sales Enablement specialists, trole requires a stronger leader, with B2B product marketing experience (ideally in software) who can drive an increase in product adoption.

What you will do

Product marketing strategy & execution: Working cross-functionally, you will define and execute the product marketing strategy centred around increasing product adoption. This will include evolving Loqate’s positioning and messaging, and how this drives customer acquisition and growth.

Product growth: You and your team will partner with product, sales and customer success teams to articulate the value of Loqate to current and future customers and partners. Each product growth specialist will be known for saying “This is what value my product provides customers; how can I help you sell more of it to them?”

Enablement: Partnering with marketing and sales leaders globally, you will develop and execute all enablement tactics for the business. We want everyone in Loqate to be able to clearly articulate the value we provide and for our customers to easily understand this.

Insight: Your team will be the voice of the customer, are the market experts and understand the nuances of each of our competitors. You’ll develop and evolve a framework which takes this insight and turns it into action.

Leadership: Lead your growing team, providing guidance, mentorship and direction.

What we're looking for

• An experienced B2B tech product marketing professional, with either prior Director level or established as a strong Senior Manager
• A strong story-teller, who is able to take complex product information, and turn it into compelling messaging that will inspire our target audiences
• A journalistic approach to content creation. Curiosity is going to be key and your ability to draw out information from others.
• Passion for taking products to market and enabling predictable and scalable growth
• Proven market insight experience, talking directly to customers, analysts and competitors. Plus, the ability to turn learnings into action.
• Experience of leading a team, working with multiple stakeholders across the globe

To find out more

As an equal opportunity employer, we are committed to providing fair opportunities for everyone regardless of age, gender, race, religion, sexual orientation, parental status or disability. Everybody is welcome and our inclusion and diversity programme, be/yourself, is designed to ensure that you can thrive. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.

To chat to the Talent Attraction team and find out more about our benefits and why more than 90% of our team members would recommend us as a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch. You can also check out our career site here.

Why not apply and make life@GBG work for you?