Director of Public Relations & Campaign Communicat - Judge Group

Company: Large Hospitality/Entertainment corp

Position: Director, Media Relations and Campaign Communications

Location: Syracuse, NY (Must relocate and work onsite 100%)

As Director, Media Relations and Campaign Communications, you will lead integrated communications campaigns designed to tell the enterprise-wide story of the company.  You will work with leaders from various business units, and senior executives from across the company to craft programs that drive reputation and key commercial outcomes.

The role demands an expert communicator and storyteller with a strong background in communications, across traditional media relations and digital media. Core responsibilities include ensuring all campaign teams are executing high-impact programs, aligned on a common purpose, and are coordinated across the company’s major themes.

The right candidate will bring an entrepreneurial attitude to the role and have a successful track record executing successful public awareness campaigns with mission-critical goals. This individual must be a natural, collaborative leader with excellent writing, communication, presentation and relationship management skills. You will report to the Vice President for Strategic Communications and Community Engagement.

Key responsibilities:

Campaign Communications Leadership: Lead campaign teams across the communications organization to drive integrated, high-impact campaigns.

Integrated Strategy: Partner with the communications leadership team to develop integrated communications campaigns and programs to support key commercial objectives.

Measurement Framework: Create and maintain measurement framework to track and improve the effectiveness of campaign efforts.

Cross Team Collaboration: Serve as key liaison to partners across company including the brand and design team, the Office of the CEO, and other key enterprise functions on campaign initiatives.

Media Strategy and Relationship Building: Cultivate relationships with targeted media members and external partners.

Support organization’s influencer media program.

Event Strategy: Coordinate and manage communications efforts around major, cross-business-unit events in support of business and enterprise communications leaders.

Executive Support and Advisory: Serve as an advisor to key executives and provide preparation for key programs or activations.

Qualifications:

Experience: 8-12 years of experience in communications, in private or public sector

Strategic Communication Skills: The director should possess a strong ability to develop comprehensive communication plans aligned with organizational goals.

Leadership Abilities: They should have experience leading a team of communication professionals, guiding them in executing campaigns effectively.

Project Management Skills: Experience in managing communication projects from conception to execution, including budgeting and resource allocation.

Excellent Writing and Editing Skills: Strong writing and editing abilities are essential for crafting compelling messaging across various channels.

Digital Communication Proficiency: Knowledge of digital communication platforms, including social media, email marketing, and website management, to maximize outreach and engagement.

Media Relations Expertise: Proficiency in building and maintaining relationships with media outlets.

Data Analysis Skills: Competency in analyzing communication metrics and using data-driven insights to optimize campaign performance and ROI.

Industry Knowledge: Familiarity with the organization's industry or sector, including relevant trends, regulations, and stakeholders, to tailor communication strategies accordingly.

Adaptability and Innovation: Willingness to adapt to changing communication landscapes and innovate strategies to stay ahead of the curve.