Director of Sales and Marketing - Magical Beginnings

What We Will Achieve Together:

• Setting the Foundation for Scale. As we expand our footprint, we require thoughtful organization to lay the groundwork for growth. We'll start by evaluating and implementing systems and processes to drive performance through people.
• Communication Powerhouse. By defining a persuasive internal and external communication strategy, we can differentiate ourselves as leaders in the marketplace.
• Superior Sales. Through continuous improvement of the sales funnel, we'll amplify lead conversion to fill our classrooms and sustain healthy waitlists.
• Digital Dexterity. From online advertising to the modernization of systems and tools, let's find creative technological solutions to activate our brands and outpace our competitors.
• Destination Workplace. To be the best service provider of early education, we have to have the best teachers in the industry. Through meaningful employee engagement initiatives, happy teachers lead to happy families.
• Growth Engine. How can we accelerate growth through new school launches and acquisition integration? New ideas, tools, and processes – let's play!

What You'll Do:

• The following responsibilities will be prioritized based on the current needs of the business:
• Serve as a growth champion by moving comfortably between strategic leadership and detailed execution to advance the objectives of the business.
• Generate new customer and employee leads, especially in challenged or new school markets, by honing the marketing mix within budget.
• Establish a sales funnel, CRM system, and call center to optimize inquiry-to-conversion ratios by leveraging technology and data-driven analyses.
• Actively manage internal and external brand communications, including public relations, customer service, and employee engagement.
• Maximize family and employee retention by devising strategic initiatives that use key insights and motivate school teams.
• Leverage existing and emergent digital tools to deliver compelling content to families and staff.
• Lead marketing activities in pre- and post-opening activities for new schools and acquisitions, working cross-functionally with the Operations, Corporate Development, HR, and Finance teams.
• Implement informed but aggressive pricing to maintain a premium brand appeal while maximizing tuition in a competitive marketplace.
• Maintain detailed market intelligence – including consumer, industry, market, competitive, and government – to help inform organizational growth or product evolution in the face of changing trends, requirements, and regulations.
• Proactively manage one (1) direct report and hire new team members based on business imperatives, setting clear expectations and accountability protocols.
• Other duties as required.

What You'll Need to Succeed:

• Bachelor's degree required; MBA preferred.
• 8-10+ years post-undergraduate relevant marketing or sales work experience. Combined sales and marketing experience a plus.
• Must possess relentless attention to detail for both quantitative data sets and qualitative creative aesthetics.
• Has managed teams of direct reports with glowing reviews from employees.
• Motivated, highly organized, and flexible; a self-starter with a teamwork orientation.
• Proficient in Microsoft Office (Excel, PowerPoint, Word); Google Analytics a plus.
• Excellent time management and oral/written communication skills. May be required to submit a writing sample.
• Ability to partner with team members and accept and implement feedback.

How It All Gets Done:

• Role headquartered in Beverly, MA (North Shore of Boston). Massachusetts-based candidates preferred.
• Ability to work remotely with some travel (<1-2 days per week to the office, our schools, or potential new sites).
• Is able to work at least a full-time, 40-hour per week schedule, sometimes off-hours as the business requires (i.e., evening open houses or travel).
• Is able to sit for long periods of time at a computer in a primarily sedentary position; manual dexterity required to use desktop computer and peripherals.
• Some travel (<20%) may be required to schools, events, meetings, or new school/acquisition scoping.
• If occasionally supporting a classroom, is able to stand on feet for up to 90% of the day, capable of lifting up to 30 pounds, able to sit on the floor and crouch down, and perform all activities with the children including running, jumping, etc.

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