Director of Site Merchandising at Everlane
San Francisco, CA
About the Job
At Everlane, we want the right choice to be as easy as putting on a great T-shirt
That’s why we partner with ethical factories around the world
Work with high quality and more sustainably sourced materials
And share the true cost of every product we make
But there's a lot more work to be done, and we're excited to be growing a team of motivated humans that are up for the challenge.The Site Merchandising team shapes the customer shopping experience on Everlane.com
The team analyzes what our customers want to see and then partners with many teams, such as Engineering, Data, Creative, Marketing, Merchandising and Product to create a site that allows customers to shop with confidence and ease.Consisting of Site Merchandisers and Content Coordinators, the team continuously partners with each other and with cross-functional teams to bring Everlane’s brand to life digitally
Each individual on this team offers their own unique perspective and depth of expertise, resulting in a collaborative and results-driven work environment. As Director of Site Merchandising, you will lead the strategy and operations of Everlane’s core digital experience
You will build online merchandising strategies to bring our product stories to life
You will leverage both data and the “art” of merchandising to improve the overall customer experience on Everlane.com
Your role is highly collaborative
You will work with Creative, Marketing, and Product Merchandising teams to build content and product strategies to grow our online business
Your primary responsibilities include planning seasonal shops based on assortment, updating the site to support both product and brand stories, and working with channel leads to elevate these stories and shops in user journeys
You will also work closely with the Product Management and Engineering teams in the ideation, testing and optimization of critical site features, as well as tools to better manage the site experience. The right candidate is a self-starter, has a proven track record in improving customer conversion and storytelling in e-commerce and is a natural team builder and collaborator. This role combines big picture thinking and day-to-tactics
You love solving problems and quick wins, but also have the vision to build our future online presence
You love products and merchandising to show customers how and why to buy multiple things from Everlane.Your day-to-day:Build and execute a site plan that includes product launches, marketing campaigns, seasonal & promotional events, and regular content updatesCollaborate with Merchandising team to develop a digital merchandising strategy to deliver on a commercial plan and product strategy by driving measurable improvements to category traffic, conversion rate and UPT.Balance the art of storytelling with the science of behavioral analytics to drive visitor engagement and conversion across all platformsMeaningfully contribute to team output by merchandising highly-visible collection and product listing pages across New Arrivals, Best Sellers, and Brand moments.Drive measurable improvements to site navigation, onsite search, SEO, product curation, on-site customer segmentation & personalizationLead a team tasked with all onsite product creation, working closely with the ecommerce production team in our LA creative studioPartner with Product Management to conceptualize and test new site features that improve the site experience and performancePartner with Creative, Brand Marketing and Merchandising teams to ensure the site communicates key messages, aligns with campaign creative, and highlights relevant merchandiseEstablish measurable Key Performance Indicators and actionable daily, weekly and monthly reportingManage, mentor and develop a high-performance teamWe'd love to hear from you if you have:10+ years of experience in e-commerce and site merchandising, preferably in fashion or beautyAnalytical prowess, comfort with excel required (pivot tables, vlookup), Looker preferredAn entrepreneurial & resourceful approach with creative problem solving skillsAbility to thrive in a fast paced environment and are comfortable with changeOrganizational skills, are timely and hold yourself to a high level of accuracyManaged and coached direct reportsFine Print:California resident: At Everlane, we carefully consider a wide range of compensation factors, including your background and experience
These considerations can cause your compensation to vary
The compensation range for this role is $142,000-$180,000
This range is based on the San Francisco geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location. Everlane is deeply committed to respecting and protecting your data privacy
For information on our privacy practices, please review our Privacy Policy.
That’s why we partner with ethical factories around the world
Work with high quality and more sustainably sourced materials
And share the true cost of every product we make
But there's a lot more work to be done, and we're excited to be growing a team of motivated humans that are up for the challenge.The Site Merchandising team shapes the customer shopping experience on Everlane.com
The team analyzes what our customers want to see and then partners with many teams, such as Engineering, Data, Creative, Marketing, Merchandising and Product to create a site that allows customers to shop with confidence and ease.Consisting of Site Merchandisers and Content Coordinators, the team continuously partners with each other and with cross-functional teams to bring Everlane’s brand to life digitally
Each individual on this team offers their own unique perspective and depth of expertise, resulting in a collaborative and results-driven work environment. As Director of Site Merchandising, you will lead the strategy and operations of Everlane’s core digital experience
You will build online merchandising strategies to bring our product stories to life
You will leverage both data and the “art” of merchandising to improve the overall customer experience on Everlane.com
Your role is highly collaborative
You will work with Creative, Marketing, and Product Merchandising teams to build content and product strategies to grow our online business
Your primary responsibilities include planning seasonal shops based on assortment, updating the site to support both product and brand stories, and working with channel leads to elevate these stories and shops in user journeys
You will also work closely with the Product Management and Engineering teams in the ideation, testing and optimization of critical site features, as well as tools to better manage the site experience. The right candidate is a self-starter, has a proven track record in improving customer conversion and storytelling in e-commerce and is a natural team builder and collaborator. This role combines big picture thinking and day-to-tactics
You love solving problems and quick wins, but also have the vision to build our future online presence
You love products and merchandising to show customers how and why to buy multiple things from Everlane.Your day-to-day:Build and execute a site plan that includes product launches, marketing campaigns, seasonal & promotional events, and regular content updatesCollaborate with Merchandising team to develop a digital merchandising strategy to deliver on a commercial plan and product strategy by driving measurable improvements to category traffic, conversion rate and UPT.Balance the art of storytelling with the science of behavioral analytics to drive visitor engagement and conversion across all platformsMeaningfully contribute to team output by merchandising highly-visible collection and product listing pages across New Arrivals, Best Sellers, and Brand moments.Drive measurable improvements to site navigation, onsite search, SEO, product curation, on-site customer segmentation & personalizationLead a team tasked with all onsite product creation, working closely with the ecommerce production team in our LA creative studioPartner with Product Management to conceptualize and test new site features that improve the site experience and performancePartner with Creative, Brand Marketing and Merchandising teams to ensure the site communicates key messages, aligns with campaign creative, and highlights relevant merchandiseEstablish measurable Key Performance Indicators and actionable daily, weekly and monthly reportingManage, mentor and develop a high-performance teamWe'd love to hear from you if you have:10+ years of experience in e-commerce and site merchandising, preferably in fashion or beautyAnalytical prowess, comfort with excel required (pivot tables, vlookup), Looker preferredAn entrepreneurial & resourceful approach with creative problem solving skillsAbility to thrive in a fast paced environment and are comfortable with changeOrganizational skills, are timely and hold yourself to a high level of accuracyManaged and coached direct reportsFine Print:California resident: At Everlane, we carefully consider a wide range of compensation factors, including your background and experience
These considerations can cause your compensation to vary
The compensation range for this role is $142,000-$180,000
This range is based on the San Francisco geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location. Everlane is deeply committed to respecting and protecting your data privacy
For information on our privacy practices, please review our Privacy Policy.
