Director of US Marketing, Thayers at L'Oreal

Job: Director of Marketing – Thayers US Position type: Permanent Employment type: Full - Time Location: New York - New York Country/Region: USA  Overview: This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and cores businesses with executional excellence
In addition, the Director of Marketing is responsible for owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing
Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations for top management meetings
This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.  Job Responsibilities: New Product Launches:                                                     Ownership and responsibility for supervising entire go to market process across multiple launches- shopper, social, media, education, etc.Participate in selling project to management at-largeGenerate long term strategic developmentCollaborate with Creative to create launch materials including merchandising and samplingStrategy & Planning: Drive the research, analysis, category trends and insights to develop long term strategyOversee and guide plans development and create vision for businessesContribute significantly to total category strategy / plansResponsible for owning strategy for Sales and Trade planningFinancial P&L and Forecasting:                                                         Ownership of entire process and P&LUnderstand and manage financial implication of forecast (i.e.) E10 and Full year numberOwn accuracy of all budgets and roll up of total category with financeManage budget allocation between spending buckets and brands with peersPromotions/Advertising / Media: Work intimately with agency partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activationsInfluence media recommendation and directionJob Requirements: Education/Experience: Bachelor’s degree required.8+ years of consumer goods or beauty marketing experience (skincare expertise highly preferred)Experience in Brand or Product Marketing requiredExperience working collaboratively with Global Marketing and R&D on a new product development or renovationExperience successfully launching and managing a new product or renovation through its entire life cycleCompetencies/Skills: Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and InnovatorBrand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and managementMarket Research: ability to read and interpret research dataLeadership: Demonstration of leadership with team; support departments and customersStrong Project Management SkillsInformation & Data managementRigorous quantitative data analysis skillsPrioritization & Organization SkillsStrong Interpersonal Skills (written and oral)Strong appreciation for our business / sensitivity to métierWhat’s In It For You: Salary Range: $140,100 – $203,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs   Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace
If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! We are an Equal Opportunity Employer and take pride in a diverse environment
We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability
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 Employees may be asked by management to perform other duties
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