Director of USA Communications - Campaigns & Consumer - The Economist Group LTD

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We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

Our story began in 1843, when a Scottish hat manufacturer founded The Economist newspaper to further the cause of free trade. Since then, we have evolved into a staunchly independent global media and information-services company that provides intelligent thinking for an international audience. We deliver our analysis and insights in many formats to subscribers and clients in 170 countries with four businesses, each of which upholds our global reputation for excellence and integrity. 

The Economist

With rigorous reporting, in-depth analysis and global perspective, we explain today’s most

important events and seek to discern the trends that will shape tomorrow. At the core of everything we do is our independence, underpinned by our editorial culture and governance structure. 

The USA Communications Director - Campaigns and Consumer - will be responsible for developing and executing proactive USA communications strategies for The Economist which targets key consumer audiences across the USA market. A multi-disciplinary thinker with deep expertise in the USA media landscape, you will work with key counterparts across editorial, marketing and subscriber engagement to creatively advance core editorial and commercial priorities. You will lead on key projects, developing and spearheading communications plans, directing agency partners, and reporting on results. We are seeking a leader with outstanding USA media experience and a proactive approach to seizing opportunities and reaching new audiences.

Main Responsibilities

• Drive proactive USA communications that harness the power of The Economist’s journalism, products and brand to reach consumer audiences across the USA.

• Plan with communications and marketing teams as well as external agencies to generate and execute creative communications strategies with tactics that ultimately drive new subscriptions and grow the influence of The Economist’s journalism.

• Bring together media-relations, influencer-relations, executive communications, and PR disciplines to deliver integrated communications plans that break through and can be measured.

• Work with internal teams and agency partners on product launches that generate buzz and earn recognition with target audiences.

• Leverage USA news cycles, bringing an understanding of fast-moving consumer / digital culture, to cut through with creative campaigns and tactics.

• Collaborate and lead cross-functional project teams to drive coordination, integration and clear impact reports.

• Skilled writer who can craft compelling messages and produce excellent external-facing materials.

• Take on diverse communications priorities from across The Economist Group as needed.

Experience / Qualifications

• More than seven years of in-house or agency experience with progressively senior roles designing, implementing and leading communications campaigns that target consumer USA audiences.

• Track record of delivering sector leading communications results with clearly measurable outcomes.

• Passion for and deep knowledge and understanding of the USA media landscape and industry.

• Exceptional network of media contacts across top tier news and consumer USA media.

• Experience working with outside agencies on complex high stakes projects.

• A strategic thinker that understands how to align work and priorities to overarching business goals.

• Comfortable in a creative and fast-paced environment with multiple priorities while staying responsive to a changing external environment.

• Creative mindset that will bring new ideas to the table, contributing to a culture of innovation and experimentation.

• Comfortable with ambiguity and an ability to navigate internally - experience working with senior leaders at large organizations.

The expected base salary for this position ranges from $105,000 to $150,000. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.

*Please note this opportunity is located in NYC.  The hired candidate will be required to work from our NYC office several days per week.