Director, Paid Media - Rubrik
Palo Alto, CA
About the Job
Job Overview:
Rubrik is at the forefront of data protection and resilience. As we continue to grow, we're seeking an experienced and innovative Director of Paid Digital Marketing to lead and execute our paid media strategy. If you are passionate about using data to drive impactful campaigns and have a proven track record of success in paid digital marketing, we want to hear from you.
What you’ll do:
- Lead and execute paid digital marketing strategies across channels including LinkedIn Ads, Google Ads, programmatic display, and paid social, ensuring alignment with overall business goals.
- Develop and manage paid media campaigns that drive brand awareness, lead generation, and pipeline growth, with a strong focus on maximizing ROI.
- Oversee Search Engine Marketing (SEM) strategies, optimizing paid search campaigns for performance on platforms such as Google Ads, Microsoft Ads, and YouTube.
- Collaborate with Product Marketing, Campaign Architects, and Field Marketers to ensure paid media initiatives support overall marketing objectives.
- Manage relationships with external vendors, agencies, and ad tech partners to execute campaigns efficiently and cost-effectively.
- Continuously analyze campaign performance data using tools like Google Analytics, LinkedIn Campaign Manager, and various DSPs, and implement A/B testing to refine and optimize strategies.
- Present campaign performance reports and insights to executive leadership, providing data-driven recommendations.
- Stay current with industry trends, ensuring that paid digital strategies utilize the latest tools and platforms for optimal performance.
What we’re looking for:
- Experience: 8+ years in digital marketing, with at least 3-5 years focused on paid digital advertising in a B2B environment. Proven experience in managing large-scale paid media campaigns across platforms.
- Skills: Expertise in LinkedIn Campaign Manager, Google Ads Console, Google Analytics, Microsoft Ads, programmatic advertising platforms (DSPs), and social media advertising. Experience with YouTube advertising is a plus.
- Mindset: Data-driven, analytical, and results-oriented. You are comfortable making decisions based on performance data.
- Collaboration: A team player who can work cross-functionally and manage vendor relationships effectively.
- Technical: Strong proficiency with Excel and Google Sheets for budget tracking, reporting, and campaign analysis. Familiarity with A/B testing frameworks for paid media optimization.
- Adaptability: Ability to thrive in a fast-paced, dynamic environment while staying focused on measurable results.
Join Us in Securing the World's Data
Rubrik (NYSE: RBRK) is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.
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Diversity, Equity & Inclusion @ Rubrik
At Rubrik we are committed to building and sustaining a culture where people of all backgrounds are valued, know they belong, and believe they can succeed here.
Rubrik's goal is to hire and promote the best person for the job, no matter their background. In doing so, Rubrik is committed to correcting systemic processes and cultural norms that have prevented equal representation. This means we review our current efforts with the intent to offer fair hiring, promotion, and compensation opportunities to people from historically underrepresented communities, and strive to create a company culture where all employees feel they can bring their authentic selves to work and be successful.
Our DEI strategy focuses on three core areas of our business and culture:
Our Company: Build a diverse company that provides equitable access to growth and success for all employees globally.
Our Culture: Create an inclusive environment where authenticity thrives and people of all backgrounds feel like they belong.
Our Communities: Expand our commitment to diversity, equity, & inclusion within and beyond our company walls to invest in future generations of underrepresented talent and bring innovation to our clients.
Equal Opportunity Employer/Veterans/Disabled
Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at hr@rubrik.com if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
EEO IS THE LAW - POSTER SUPPLEMENT
