Director, Paid Social - Mediabrands Worldwide, Inc.

Business Overview

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients

We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation

KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry

We have extensive offerings spanning across performance marketing and data and technology

Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs

The company has more than 6,000 employees operating in more than 60 countries

Learn more at www.KINESSO.com.

Position Overview

You will serve as the primary day-to-day client contact on a specific piece(s) of business

This role involves deep client vertical knowledge which leads to managing the account, developing and executing innovative Social media plans that address the client's strategic objectives

You will also be responsible for the development of strong Paid Social teams leading the execution of world-class Social programs

The Director encourages teams to think outside the box, work closely with cross-discipline teams, find ways to modernize and test new concepts, and stay abreast of the client industry to provide exceptional work

We're looking for a candidate who has continued enthusiasm towards the medium and the desire to constantly educate oneself on the latest information.

Responsibilities

Judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story

Utilize online performance tracking and measurement tools

Represent company philosophies and expertise to external parties, including clients and partner agencies

Continued enthusiasm towards the medium and the desire to constantly educate oneself on the latest information

Drives the social process for client teams and across the craft, ensuring integration across channels and avoiding channel silos.

Encourages exploration and a "test and learn" approach to identify new opportunities and improve business outcomes.

Applies agency POVs and partnership opportunities to client needs.

Assist with new business pitches, including research, paid social recommendations, and potentially presenting to new prospects.

Directly manages Associate Directors and Managers and ensures all junior team members stay on track developing skills for their level, receive actionable feedback and support their goals and growth

Identify new opportunities for team members outside of the day-today client work.

Manage, develop, and inspire internal social teams; foster an environment that enables action

Plays an active role in conflict resolution across teams

Identifies gaps, suggestions solutions and resolves problems before they escalate.

Manages workloads distribution, set timelines and ways of working with broader team including troubleshooting and resolving issues.

Provides input on staffing plan recommendations, new hires, and promotion opportunities/

Keep leadership up to date with team and client updates.

Required Skills

Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs - in excess of $1mm annually

2+ years' experience managing a client and 2+ direct reports and providing feedback and performance reviews.

Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.

Proficient in Facebook, Instagram, X (formerly Twitter), Snap, LinkedIn and Pinterest; Mastery of said social platform capabilities across campaign type, platform research tools and understanding of third-party partnerships and capabilities such as shopping platforms, influencer, product feed management, mobile measurement partners, etc.

Extensive experience writing and presenting relevant information; Ability to prepare presentations and maintain a level of professionalism suitable for senior client leadership, including executive and C-Suite

Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.

Understand implications of data and privacy regulations and when to consult with experts across the organization

Strong analytics skills, thorough understanding of paid social measurement and experience utilizing multiple native measurement tools.

Demonstrated ability to grow junior talent and help develop team skills / careers

Solid organizational skills, attention to detail, and accuracy when working with numbers

Strong interpersonal skills including clear communication skills and positive attitude

KINESSO does not require candidates to have a college degree

Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)

Strong organizational skills, ability to multitask in a fast-paced environment, and oversee a team.

Desired Skills

7+ years of experience in media, social agency, advertising agency, or similar media environment.

Extensive experience in digital media planning, including 3+ years management experience

Agency experience preferred

Knowledge of Asana or other project management platforms a plus

Proven ability to collaborate and work well with others in a high-pressure environment

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging

Together, we shine through a set of shared values and behaviors

We take pride in our responsibility to our clients, communities, and to each other

We embrace differences and recognize the unique value that each of us brings to our community

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family

To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications

Employment Transparency

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job

Duties, responsibilities, and activities may change at any time with or without notice

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990

The job description will be reviewed periodically as duties and responsibilities change with business necessity

Essential and other job functions are subject to modification

Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)

IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab

IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty

The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries

Learn more at www.ipgmediabrands.com.