Director, Performance Marketing - Xometry
North Bethesda, MD
About the Job
Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
As the Director, Performance Marketing, you will be responsible for developing and executing effective performance marketing strategies to drive customer acquisition, engagement, and retention. You will lead a team of 2-3 performance marketing professionals and work closely with other departments to ensure alignment with the company's overall marketing goals. This person will report directly to the SVP of Marketing.
Responsibilities
- Develop and implement comprehensive performance marketing strategies that align with the company's business objectives.
- Manage and optimize performance marketing campaigns across various channels, including paid search, social media advertising, display advertising, third-party publications, direct mail and potential affiliate marketing.
- Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make recommendations on how to prioritize investment
- Identify and test new marketing channels and tactics to drive growth and improve ROI.
- Lead a team of performance marketing professionals, providing guidance, mentorship, and training.
- Collaborate with other marketing teams, such as brand marketing and content marketing, to ensure a cohesive and effective marketing strategy.
- Stay up-to-date on industry trends and best practices in performance marketing.
Qualifications
- Bachelor's degree in marketing, business, or a related field.
- 7+ years of experience in performance marketing, with at least 3 years in a leadership role.
- Proven track record of driving customer acquisition, engagement, and retention through performance marketing.
- Strong understanding of paid search, social media advertising, display advertising, email marketing, and affiliate marketing.
- A metrics-driven individual with a consistent track record of driving ROI and optimizing platforms
- Experience with various marketing automation tools and analytics platforms.
- Excellent analytical and problem-solving skills.
- Strong leadership and management skills.
- Ability to work effectively in a fast-paced, collaborative environment.
Preferred Qualifications
- MBA or other advanced degree.
- Familiarity with data-driven marketing and attribution modeling.
- Experience with A/B testing and optimization.
- Strong understanding of customer journey mapping and marketing funnel analysis.
#LI-Hybrid
Here at Xometry we believe in diversity, equity, inclusion and belonging. We are committed to welcoming, respecting, and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all.
Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
