Director, Personalization & Optimization - The National Football League

The Digital Insights & Optimization team is focused on data architecture, data insights, and data orchestration for all NFL Digital Media properties.  Our focus is ensuring all stakeholders are informed with data required to ensure proper business decisions are made.  Stakeholders across the league and clubs rely on our team to understand the digital media data and business goals.  Focused on insights to drive the business forward and promote change within our organization. The Director, Personalization & Optimization will lead our A/B testing and personalization strategy across the NFL owned and operated digital properties utilizing the data provided by the larger team to drive.

Responsibilities

• Lead Digital Optimization across the Media Group's portfolio, from prioritizing department asks to owning the output that ultimately informs the strategic decisions.
• Develop and execute strategies that drive conversion rate optimization.
• Partner with various stakeholders including Ad Sales, Marketing, Product, Content, DTC, and others to ensure alignment in optimization efforts and ensure all aspects of the business are being considered in both the process and output.
• Expand the organization's testing capability to empower a more data driven approach by owning the hypothesis-to-recommendation.
• Collaborate with strategy, product, ux, and engineering to develop and execute product experience tests across our web, app, ctv properties.
• Collaborate with marketing to develop and execute copy, color, creative level tests across our properties to ensure we are putting the right offer in front of the right segment of users.
• Work closely with our product analytics team and data science team to uncover opportunities to drive value for our fans.
• Analyze data for trends and patterns; Interpret data with clear business goals in mind.

Required Qualifications

• Bachelors' degree in a related field (Data Science, Data Analytics, Business etc.) and/or equivalent work experience
• 8+ years of experience working in a quantitatively inclined field (e.g., data, analytics, finance, strategy consulting etc.)
• At least 4+ years of experience managing people
• Ability to build and foster healthy working relationships while working collaboratively in a cross-functional team environment 
• Experience with large volumes of data for purposes of data collection, data integrity, data compliance, and data integration 
• Proven experience in digital optimization, CRO, and/or UX/UI improvement
• Excellent communication skills with the ability to tell compelling stories leveraging data
• Detail oriented – ability to dive considerably beyond surface layer, and explore insights that are not immediately obvious
• Proven data driven dexterity – ability to Interpret data to extract meaningful insights, recommend actionable improvements and make informed decisions
• Creative quantitatively – ability to structure analytics in the existence of ambiguity (incomplete data, multiple fan experience paths, etc.)
• Ability to ideate hypotheses and testing parameters will be of critical importance
• Proven experience with A/B, Multivariate and/or Painted Door type testing formats

Other Key Attributes / Characteristics

• Prior internship and/or work experience in sports media
• Excellent presentation and communication skills.
• Strong organizational, analytical, and critical thinking skills.
• Self-motivated and able to work in a fast-paced dynamic environment.

Terms / Expected Hours of Work

• NFL employees are required to work 40 hours per week.
• Work during game windows will be required.

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range. 

The NFL maintains a Flexible Workplace Policy that provides members of our workforce with opportunities to periodically work from a location of their choice while maintaining a priority on in-person work at an NFL office, which enables us to more effectively collaborate, connect, and build a workplace culture that will drive our continued success. 

The NFL is committed to building a diverse, equitable, and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, or local law.

WHO WE ARE:

NFL Core Values:

• Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
• Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
• Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
• Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.

NFL Leadership Attributes:

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

WHO YOU ARE:

Talent Attributes:   What we expect for our employees:

• Embody an enthusiastic, proactive can-do attitude 
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset