Director, Product Management (Enterprise Firefly Model Customization) at Marketo, an Adobe Company

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

We are the market leader in software products and services for the creative & marketing ecosystem with Creative Cloud, Document Cloud, Express, and Experience Cloud. Adobe Firefly is a new family of creative generative AI models that offer an exponential extension of Adobe’s core creative flagship products like Adobe Photoshop and Illustrator.

Enterprises face an increasing 5X demand for content to stay relevant and fresh with their consumers. Adobe’s recent launch of enterprise-focused genAI-powered products include Firefly Services (APIs & Web app), Firefly Custom Models, Object Composites, and Style Kits.

Adobe Firefly models are trained exclusively on licensed & permissioned content. The results are the only enterprise-grade, safe for commercial use, creative GenAI solution. A core principle is to protect creator and brand IP. Therefore, Firefly models do not recognize non-permissioned enterprise IP as a “feature, not a bug”. Adobe offers enterprises a spectrum of model customization products & features as a complement to the base model to understand brand, logo, and campaign IP.

We're looking for a product leader to articulate the model customization vision & strategy, primarily focused on delighting enterprise customers.

A successful candidate is a seasoned enterprise product leader who can navigate an ambiguous and changing tech landscape, understand customer needs, define a clear product vision, develop a pragmatic “right-now” strategy, and drive on-time, quality execution for marketing & creative professionals. You will be a great “connector of dots” and collaborate across engineering, design, business development, product marketing, monetization and other product areas.

You will embrace extreme customer orientation, be passionate about delivering delightful, scaled creative production experiences, have a nose for the money (e.g., drive meaningful business impact), and ensure a commercially successful product.

What you’ll do

• Lead and execute a comprehensive product strategy for Enterprise Firefly & Creative model customization value.
• Partner closely with design, engineering, technical program management, and customer functions (pre-sales, post-sales).
• Define & maintain a clear, committed and flexible product roadmap; Drive objectives and key results to measure the success.
• Continuously learn and confirm/adjust decision-making using data-driven insights.
• Conduct market research, competitive analysis, and partner assessments to define product requirements.
• Spot risks, find opportunities, understand competitive landscapes and emerging trends, articulate implications, translate insight into pragmatic, fast-cycle action.
• Frequently interact with customers & adjust to the customer context (e.g., alpha research, sales, customer success, prototyping).
• Define and monitor key product performance indicators to evaluate success, using data to identify blockers and new opportunities.
• Present to Digital Media and Adobe leadership on new innovations, progress, landscapes.

What you will need to succeed

• 8+ years of demonstrated product management leadership in a technically oriented, fast-moving context.
• Proven experience in a ‘start-up’ or ‘0 > 1 > 1,000’ scaling environment; Founder-mentality.
• Understanding of marketing, agency & creative workflows, API/developer needs, GenAI products.
• Extreme passion for solving customer problems & creating exceptional customer and partner experiences.
• Excellent “connector” of people, ideas, activity.
• Outstanding analytic, problem-solving and communication skills.
• Ability to context switch across products, projects, and customers.
• Work across other internal engineering and research teams to imagine and build prototypes using existing and new available technologies.
• Experience working in an Agile development environment, following methodologies such as Scrum or Kanban.
• Strong prioritization and organizational skills; able to manage multiple projects simultaneously and prioritize effectively when new demands or information arises.
• Fun, inclusive, empathetic, and direct leader.
• Bachelor's degree in computer science, engineering, or related experience.
• MBA & consulting experience a plus.