Director, Programmatic at Rise

The Director, Programmatic will lead the strategy and development of Rise’s programmatic practice with a strong emphasis on client engagement. This role is focused on driving programmatic performance through collaboration with clients, optimizing campaigns, and providing thought leadership and future-forward thinking. In addition to managing internal best practices, channel standardization, and training, the Director will actively participate in client strategy discussions, serve as a programmatic subject matter expert, and support new business development.

The ideal candidate will have deep expertise in the programmatic landscape—spanning channels, platforms, and technologies—and a passion for how it impacts the customer journey. As a leader, the Director will foster collaboration across the organization, driving innovation and ensuring alignment with client goals. Success in this role will be measured by the ability to deliver strong client results while advancing the programmatic practice.

Key Responsibilities

• Create and deliver insightful and persuasive presentations to clients and prospects.
• Lead a team of managers and staff in delivering exceptional results across several clients. 
• Educate, ideate and support training teams in the development of programmatic strategies, best practices, and idea generation; ensure teams are set-up to support the media planning and buying process including research, plan development, campaign set-up, launch, and optimization.
• Partner w/the Director, Partnerships to cultivate strong relationships with programmatic partners, including but not limited to DSPs, Ad Servers, measurement tools, inventory partners audience/contextual targeting partners, DCO providers, and DMPs. 
• Maintain and communicate ongoing updates to programmatic marketing to broader teams.
• Oversee channel revenue growth and key departmental project initiatives that have a strategic and organizational-wide impact, to include piloting new test programs and rolling out successful pilot programs to the broader programmatic team.
• Oversee agency processes to ensure execution, optimization, and best practices are followed across teams; identify and develop new workflow processes as needed to ensure maximum team efficiency.
• Lead the development and implementation of best practices in programmatic marketing for clients across Rise; oversee company-wide initiatives related to advancements in the programmatic space; identify gaps in process or strategic vision, lead the charge on developing a solution then circulating and enacting change within the agency.
• Identify and develop new reporting standards for clients to enhance storytelling around success of programmatic media.
• Maintain and communicate ongoing updates to programmatic marketing to broader teams.
• Participate in new business activities and pitches, as assigned, including the development of RFP responses, proposals and presentations

Job Requirements 

Education: Bachelor’s degree (communications, marketing, advertising, or business preferred)

Experience

• 5-7+ years of digital marketing experience with focus in programmatic advertising required. Agency experience a plus. 
• 2+ years of people management experience or equivalent professional training.

Certificates, Licenses, Registrations: Certificates in Google Ads, DV360, Google Campaign Manager, Google Analytics, The Trade Desk strongly preferred

Knowledge, Skills & Abilities

• Strong understanding of programmatic media buying for display, video, mobile.
• Strong knowledge of how to develop programmatic media strategy no matter the vertical or the media goal.
• Strong knowledge with managing branding, consideration, and acquisition campaigns. Full understanding of metrics used to evaluate these types of campaigns.
• Firm understanding of Ad Serving, DSP, DMP, cross device, DCO, PMP media technologies.
• Experience with web-based research tools, and methodologies and digital analytics.
• Consistent track record for pitching programmatic campaigns, growing revenue, and building strong relationships with key decision makers.