Director - SEO - Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship. 

Freshworks is seeking a dynamic and experienced Director of SEO to lead our organic search strategy. Reporting directly to the Senior Director - Inbound Growth, the Director of SEO will be responsible for developing and executing comprehensive SEO initiatives to drive organic growth and increase visibility across search engines. 

You will develop and implement effective search engine optimization (SEO) strategies to help drive the company’s growth. You will help manage offsite and onsite optimization projects and report on performance across four different GTM motions - SMB-Direct, Partner, Commercial & Field segments. This role will oversee the agency and internal optimization of team resources and the partnership with marketing technology, product growth, and analytics to meet SEO outcomes.
 

• Spearhead the formulation, execution, and refinement of Freshworks’ overarching global SEO strategy, aligning with organizational objectives and market dynamics.

• Develop and implement a strategic SEO roadmap to increase organic traffic, rankings, and conversions across all relevant search engines.

• Conduct in-depth keyword research and analysis to identify high-value opportunities and trends within our target markets.

• Optimize on-page and off-page elements, including content, meta tags, site architecture, internal linking, and backlink profiles to improve search visibility and user experience.

• Collaborate with Web strategy & technical SEO to ensure SEO best practices are integrated into website development.

• Collaborate with Content strategy and Product marketing teams to ensure SEO best practices are integrated into content creation processes.

• Monitor and analyze SEO performance metrics, including traffic, rankings, and backlink profiles, and provide regular reporting and insights to key stakeholders.

• Build workflows across teams to drive collaboration, including content development, designers, social media, and Paid Growth, to synchronize efforts and enhance SEO impact

• Manage relationships with external agencies, freelancers, and other partners as needed to support SEO initiatives.

• Lead, mentor, and develop a team of SEO specialists to execute strategic objectives and drive results.

• 13+ years of experience in a scaling SaaS organization

• Developed and implemented a strategic SEO roadmap to increase organic traffic, rankings, and conversions across all relevant search engines.

• Demonstrated expertise in devising and implementing enterprise-level SEO strategies, ideally within a global context.

• Proven track record of leadership and team development, with a solid ability to inspire and empower diverse teams towards shared objectives.

• Proficiency in utilizing advanced SEO tools and analytics platforms to drive informed decision-making and performance optimization.

• Extensive experience with SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.

• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

• Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously.

• Outstanding communication and collaboration skills with the ability to work cross-functionally and influence stakeholders at all levels.

• Passion for staying current with the latest developments in SEO and digital marketing.

This role is based in the San Francisco Bay Area, and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus.

Compensation Package
$199,200-$286,304 USD Base Salary + Variable Compensation

Freshworks Benefits: Freshworks offers multiple options for medical, dental, vision, disability and life insurance. Flexible time off (plus paid US holidays), commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.