Director / Sr. Director, Marketing (Health Tech / Product Mktg focus) - CareRev
Austin, TX
About the Job
CareRev is a technology platform empowering healthcare professionals to take control of their careers. CareRev provides a direct line between healthcare facilities and local clinical talent, cutting out the middleman and enabling professionals to work where and when they want. Together, we're building the local, resilient, flexible healthcare workforce of the future. CareRev serves over 32 major metropolitan areas nationwide at over 70 hospitals and health systems, and over 540 outpatient centers and skilled nursing facilities. More than 22,000 clinical professionals (and growing!) are included in CareRev's network. For more information, visit www.carerev.com or follow us on LinkedIn.
We are seeking a dynamic and experienced Sr. Director/Director of Marketing with a strong background in product marketing within the healthcare technology industry. The ideal candidate will lead our marketing efforts, driving strategic initiatives to promote our products with our partners, nurses and hospitals and healthcare systems.
What You'll Do:
Product Marketing Strategy and Sales Enablement:
- Develop and execute comprehensive product marketing strategies for the CareRev on-demand workforce platform aligned with business goals and market trends.
- Collaborate with executive leadership and product management to define partner and product positioning, messaging and differentiation.
- Conduct research and analysis to identify customer needs, market trends and competitive landscape.
- Produce sales enablement tools including presentations, case studies and competitive analysis.
- Provide training and support to partner sales teams on product features, benefits and value propositions.
Digital Marketing, Nurse Lead Generation, Campaigns and Content Marketing:
- Work closely with Director of Digital Marketing and Manager of Content Marketing to nurse acquisition strategies, optimization of the nurse journey, as well as SEO, SEM and email marketing efforts
- Analyze campaign performance and ROI, adjusting strategies as needed to maximize results
Brand Management and Positioning:
- Manage and enhance the company's brand presence in the healthcare technology market working closely with the PR team
- Develop and maintain consistent brand messaging and visual identity across all channels and platforms
Team Leadership and Collaboration:
- Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment
- Partner with cross-functional teams including Professional Enablement, Product Management and Finance to ensure alignment and achievement of business objectives
- Provide strategic guidance and support to senior leadership on marketing initiatives and market trends
What We're Looking For:
- Bachelor's degree in Marketing or related field
- 8+ years of experience in product marketing and digital marketing within the healthcare technology industry
- Strong understanding of healthcare market dynamics, regulatory environment and customer needs
- Demonstrated access in developing and implementing strategic marketing plans that drive revenue growth
- Excellent leadership, communication and interpersonal skills
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
The anticipated salary range for this position is $163,481.00 - $276,140.00. Equity, bonus or commission and benefits may also be provided as part of the total compensation package, depending on the position offered. If given an offer, the exact salary amount offered will ultimately depend on multiple factors, which may include the successful candidate's skills, experience, education and other qualifications as well as the candidate's location of residence.
Reasons to Consider Us:
- Fully remote company with flexibility to work from anywhere in the US
- Self-managed PTO
- Generous paid holidays, including a winter break between Christmas Eve and New Year's Day
- Company-wide Summer Fridays: rotation of monthly afternoons off in the summer
- Comprehensive medical, dental, and vision benefits
- Supplemental health benefits
- Life insurance covered by CareRev
- Short-term disability 100% covered by CareRev and voluntary long-term disability
- Paid parental leave
- Pet Insurance
- 401k plans with company matching
- Competitive stock options
- Home office set-up equipment stipend
- Monthly work-from-home stipend
- Monthly well-being stipend
- Work perks discount program
- Learning reimbursement program
Physical Requirements:
- Prolonged periods of sitting and/or standing at a desk
- Prolonged periods of working on a computer
- Repeating motions that may include the wrists, hands, and/or fingers
- Ability to lift up to 15 pounds of work equipment
- Ability to set up home office to include desk and chair
CareRev is committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please discuss with your Recruiter.
We are an equal opportunity employer and will not discriminate against any employee or applicant for employment in an unlawful manner. We celebrate diversity and are committed to creating an inclusive environment for all individuals. CareRev treats all employees and job applicants based on merit, qualifications, and competence without regard to any qualified individuals' sex, race, color, religion, national origin, ancestry, gender (including pregnancy, breastfeeding, or related medical condition), sexual orientation, gender identity, gender expression, age, physical or mental disability, medical condition, genetic characteristic or information, marital status, military, and veteran status, or any other characteristic protected by state or federal law. CareRev also considers qualified applicants with criminal histories consistent with applicable local, state, and federal law.
CareRev participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. We can only use E-Verify once you have accepted a job offer and completed the Form I-9.
