Director/Sr. Director of Advertising - Weee! Inc
Fremont, CA
About the Job
About Weee!
Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.
Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.
About the role:
Location: Fremont, CA - 5 days onsite is a must
Summary:
We are seeking an experienced and innovative Senior Director/Director of Ads to develop our Advertising strategy within Weee!. This senior leadership role is responsible for driving revenue through advertising, developing strategic partnerships, and leveraging data-driven insights to optimize advertising performance
Key Responsibilities:
Strategy and Leadership:
- Develop and execute a comprehensive advertising strategy that aligns with the company's overall business objectives.
- Lead a team of business development associates, providing direction, mentorship, and performance management.
- Collaborate with cross-functional teams, including marketing, product, and data analytics, to ensure effective strategy implementation
Revenue Growth:
- Drive revenue growth through the creation and management of advertising partnerships.
- Identify and develop new business opportunities, including potential partnerships with brands and advertisers.
- Manage budget and financial performance, ensuring targets are met or exceeded.
Advertising Operations:
- Oversee the day-to-day operations, including ad inventory management, campaign execution, and performance optimization.
- Ensure compliance with industry standards and regulations.
Data and Analytics:
- Leverage data and analytics to inform decision-making and optimize advertising effectiveness
- Develop and maintain robust reporting and measurement frameworks to track performance and ROI.
- Utilize customer insights and market research to drive innovation and competitive advantage.
Client and Stakeholder Management:
- Build and maintain strong relationships with key clients, partners, and stakeholders.
- Serve as a thought leader and spokesperson representing Weee! at industry events and conferences.
- Ensure a high level of customer satisfaction and service excellence.
Experience/Qualifications:
- Bachelor's degree in marketing, business, or a related field;
- MBA or advanced degree preferred.
- Experience in media, advertising, or a related field, with a focus on digital and retail/consumer advertising
- Proven track record of driving revenue growth and developing successful media strategies.
- Strong leadership skills with experience managing and developing high-performing teams.
- Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Exceptional communication and interpersonal skills, with the ability to influence and build relationships with diverse stakeholders.
- In-depth knowledge of the e-commerce landscape, digital marketing trends, and media technologies.
Benefits
- Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages
- 401k, 4% company match
- Equity and Bonus
- Vacation, sick and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credits
Compensation Range
- The US base salary range for this full-time position is $175,000 - $210,000
- This role may be eligible to discretionary bonus, incentives and benefits
- Our salary ranges are determined by role, level, and location
The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.
Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at applicantaccommodation@sayweee.com.
For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers
