Director, Strategic Events at Abnormal

The Director of Strategic Events will be responsible for the strategic planning, execution, and management of all high-impact events worldwide, driving how the Abnormal brand shows up in all in-person activations.  This role requires a creative, visionary leader with a strong background in data-informed event strategies, an ability to manage a diverse and large team, and a desire to constantly push the envelope.  They will uplevel our strategic events game - which is already really good - but they will make it better.

What you’ll do 

• Develop and implement a comprehensive global events strategy that aligns with overall business objectives, brand awareness efforts, sales goals, and market expansion plans

• Design our first-party events strategy from the ground up, including an annual user conference, Abnormal roadshows, user group strategies, etc.

• Refine our third-party events strategy, identifying the conference landscape where we need to show up, and creating abnormally memorable activations that drive both pipeline and brand awareness

• Oversee our high-touch, executive event activations (exec roundtables, our Customer Advisory Board meetings, etc.)

• Own our internal events, primarily SKO & Club 

• Define event best practices for the entire organization, creating “events-in-a-box” for deployment by internal stakeholders, and management of our global swag strategy   

• Coordinate and manage events across multiple global regions, ensuring consistency in branding and messaging while catering to local market needs

• Work closely with Integrated Marketing, Product Marketing, Brand Creative, and Content Marketing/Communications to ensure our strategic events act as tentpole moments in our yearly campaign and launch calendar

• Work closely with the global Field Marketing organization who will act as your primary liaisons with the Field Sales team, creating effective field activation plans and utilizing local field marketers for insights and support in region  

• Own the outcome of every event -> ensure no lead is left behind, every attendee receives a personalized followup, and every touch is part of an integrated motion 

• Regularly investigate and analyze success for the entire post-event lifecycle to identify trends and inform strategic decisions, continuously optimizing based on performance metrics and feedback

• Build a large, diverse team of event marketers, fostering a collaborative and innovative work environment, providing mentorship, guidance, and leadership 

What you’ll bring to the table 

• Minimum 10+ years of experience in event marketing, preferably in a B2B, high-tech environment, with at least 5 years in a leadership role managing teams across multiple geos  

• Proven track record of building highly regarded, 1000+ person events across multiple global markets

• Extreme attention to detail and and strong project management skills, owning the activation of all internal teams in the context of the event

• Experience building data-informed event strategies, identifying the right investment areas for the company, in the right regions, at the right time 

• Exceptional interpersonal skills and the ability to operate in a highly matrixed environment that builds trust with senior executives, vendors, and team members at all levels of the organization

• Experience managing budgets with creativity and frugality, maximizing for greatest impact and stretching spend as far as possible

• Demonstrated leadership in building, mentoring, and inspiring large, diverse, global teams

• Ability to Travel up to 50%