Director, Web/Digital Marketing - Kyndryl
New York, NY
About the Job
Who We Are
At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.
The Role
Kyndryl is seeking an enthusiastic, result-oriented Director of Marketing. You will be responsible for all aspects of marketing, including developing programs for digital marketing, partner marketing, market intelligence, and product marketing for Skytap, a Kyndryl Company. You have the ability to easily flex between strategic and tactical thinking. You can be hands on without losing sight of the big picture. You thrive on challenge and have experience in building a highly collaborative marketing teams committed to delivering results that have an impact on the success of the business.
Your Future at Kyndryl
Every position at Kyndryl offers a way forward to grow your career. As an expert in your respective domain, you have several career paths available to you. Whether you progress as an Architect or a Specialist – you can find your next opportunity here.
Kyndryl currently does not require employees to be fully vaccinated against COVID-19, however, if you are hired to work at a client, customer, or partner location, you may be required to show proof of vaccination to align with their respective COVID-19 vaccination policies. Those who believe they are eligible may apply for a medical or religious accommodation prior to the start of employment.
Who You Are
Your Responsibilities:
+ Market Expertise: Be the expert on the competition and how to beat them. Lead the cross-functional discussion on competitive dynamics and potential responses.
+ Partner Marketing: Build strong working relationships with Microsoft, IBM, and several other key GTM and technical partners. You will tap into their programs, tools, and resources to scale and amplify our message and reach.
+ Digital Marketing: Develop innovative marketing campaigns that drive customer acquisition, engagement, and retention. Manage all digital marketing assets, including the corporate website, social media, and collateral such as white papers and videos.
+ Field Enablement: Partner with our sales, business development, and customer success teams in driving the creation of necessary collateral, promotions, training, and tools (e.g. playbooks, battle cards, scripts, presentations, training modules, demos) to drive growth and efficiency.
+ Product Positioning: Define and deliver differentiated positioning which considers different customer segments, integrated partner offerings, and company strategy. Guide product development and sales enablement by way of insights regarding how we can win in the market through innovative product features and unique customer value.
+ Customer Insights: Lead segmentation efforts and develop critical customer insights through self-driven research and partnering with the product management, customer success, and engineering teams.
+ Leadership: Define and own the marketing strategy including staffing needs and hiring plan. Experienced, confident, and comfortable presenting to all levels of the organization.
Your Skill Set:
+ Strong executive presence and excellent stakeholder relationship management required. Ability to negotiate and influence others in a positive way and be a change manager is a key success factor.
+ Demonstrated passion for the customer, gaining customer insights by way of research and testing and translating insights into successful execution.
+ Proven ability to define and communicate using data to drive decisions.
+ Experience testing marketing hypotheses in market and iterating on learnings to amplify results.
+ Excellent written, presentation and verbal communication skills, including the ability to communicate complex concepts at varying levels of detail.
+ Demonstrated strategic thinking, analytical skills, and problem identification / resolution skills.
+ Bachelor’s degree or equivalent work experience required; MBA preferred.
The compensation range for the position in the U.S. is $146,04o to $277,320 based on a full-time schedule. Your actual compensation may vary depending on your geography, job-related skills and experience. For part time roles, the compensation will be adjusted appropriately. The pay or salary range will not be below any applicable state, city or local minimum wage requirement. There is a different applicable compensation range for the following work locations:
California:$160,680 to $332,760
Colorado: $146,040 to $277,320
New York City: $175,080 to $332,760
Washington: $160,680 to $305,160
Washington DC: $160,680 to $305,160
This position will be eligible for Kyndryl’s discretionary annual bonus program, based on performance and subject to the terms of Kyndryl’s applicable plans. You may also receive a comprehensive benefits package which includes medical and dental coverage, disability, retirement benefits, paid leave, and paid time off. Note: If this is a sales commission eligible role, you will be eligible to participate in a sales commission plan in lieu of the annual discretionary bonus program. Applications will be accepted on a rolling basis.
Being You
Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way.
What You Can Expect
With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations. At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed.
Get Referred!
If you know someone that works at Kyndryl, when asked ‘How Did You Hear About Us’ during the application process, select ‘Employee Referral’ and enter your contact's Kyndryl email address.
Kyndryl is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. Kyndryl is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.
The Role
Kyndryl is seeking an enthusiastic, result-oriented Director of Marketing. You will be responsible for all aspects of marketing, including developing programs for digital marketing, partner marketing, market intelligence, and product marketing for Skytap, a Kyndryl Company. You have the ability to easily flex between strategic and tactical thinking. You can be hands on without losing sight of the big picture. You thrive on challenge and have experience in building a highly collaborative marketing teams committed to delivering results that have an impact on the success of the business.
Your Future at Kyndryl
Every position at Kyndryl offers a way forward to grow your career. As an expert in your respective domain, you have several career paths available to you. Whether you progress as an Architect or a Specialist – you can find your next opportunity here.
Kyndryl currently does not require employees to be fully vaccinated against COVID-19, however, if you are hired to work at a client, customer, or partner location, you may be required to show proof of vaccination to align with their respective COVID-19 vaccination policies. Those who believe they are eligible may apply for a medical or religious accommodation prior to the start of employment.
Who You Are
Your Responsibilities:
+ Market Expertise: Be the expert on the competition and how to beat them. Lead the cross-functional discussion on competitive dynamics and potential responses.
+ Partner Marketing: Build strong working relationships with Microsoft, IBM, and several other key GTM and technical partners. You will tap into their programs, tools, and resources to scale and amplify our message and reach.
+ Digital Marketing: Develop innovative marketing campaigns that drive customer acquisition, engagement, and retention. Manage all digital marketing assets, including the corporate website, social media, and collateral such as white papers and videos.
+ Field Enablement: Partner with our sales, business development, and customer success teams in driving the creation of necessary collateral, promotions, training, and tools (e.g. playbooks, battle cards, scripts, presentations, training modules, demos) to drive growth and efficiency.
+ Product Positioning: Define and deliver differentiated positioning which considers different customer segments, integrated partner offerings, and company strategy. Guide product development and sales enablement by way of insights regarding how we can win in the market through innovative product features and unique customer value.
+ Customer Insights: Lead segmentation efforts and develop critical customer insights through self-driven research and partnering with the product management, customer success, and engineering teams.
+ Leadership: Define and own the marketing strategy including staffing needs and hiring plan. Experienced, confident, and comfortable presenting to all levels of the organization.
Your Skill Set:
+ Strong executive presence and excellent stakeholder relationship management required. Ability to negotiate and influence others in a positive way and be a change manager is a key success factor.
+ Demonstrated passion for the customer, gaining customer insights by way of research and testing and translating insights into successful execution.
+ Proven ability to define and communicate using data to drive decisions.
+ Experience testing marketing hypotheses in market and iterating on learnings to amplify results.
+ Excellent written, presentation and verbal communication skills, including the ability to communicate complex concepts at varying levels of detail.
+ Demonstrated strategic thinking, analytical skills, and problem identification / resolution skills.
+ Bachelor’s degree or equivalent work experience required; MBA preferred.
The compensation range for the position in the U.S. is $146,04o to $277,320 based on a full-time schedule. Your actual compensation may vary depending on your geography, job-related skills and experience. For part time roles, the compensation will be adjusted appropriately. The pay or salary range will not be below any applicable state, city or local minimum wage requirement. There is a different applicable compensation range for the following work locations:
California:$160,680 to $332,760
Colorado: $146,040 to $277,320
New York City: $175,080 to $332,760
Washington: $160,680 to $305,160
Washington DC: $160,680 to $305,160
This position will be eligible for Kyndryl’s discretionary annual bonus program, based on performance and subject to the terms of Kyndryl’s applicable plans. You may also receive a comprehensive benefits package which includes medical and dental coverage, disability, retirement benefits, paid leave, and paid time off. Note: If this is a sales commission eligible role, you will be eligible to participate in a sales commission plan in lieu of the annual discretionary bonus program. Applications will be accepted on a rolling basis.
Being You
Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way.
What You Can Expect
With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations. At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed.
Get Referred!
If you know someone that works at Kyndryl, when asked ‘How Did You Hear About Us’ during the application process, select ‘Employee Referral’ and enter your contact's Kyndryl email address.
Kyndryl is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. Kyndryl is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Source : Kyndryl
