Drexel Co-Op: Digital Marketing - NBME

NBME is proud to partner with Drexel University and give students the opportunity to utilize the skills they have learned in the classroom and leverage them in an educational setting.

This internship position will support NBME's Marketing & Strategic Communications division with a primary focus in marketing technology. The right candidate will have an interest in learning about and contributing to the management of marketing technologies that NBME uses to deliver and optimize strategic campaigns and support the customer experience.

RESPONSIBILITIES

Website management support:

• Assists in the development and implementation of content on websites
• Helps to integrate work of writers and designers to produce final layouts compatible with corporate standards
• Assists in the implementation of tags, triggers and other website tracking variables, using Google Tag Manager
• Assists in the updating and management of website cookies, using OneTrust
• Manage development tasks in admin website environment, using Drupal
• Assist with the posting of announcements on admin environment of customer portals in Salesforce
• Perform various other tasks to maintain site hygiene (monitor the review/takedown schedule of PDFs, unindexed pages, and other site content)

Digital Accessibility Conformance:

• Helps ensure an equitable digital experience for all site users by assisting in the identification of website accessibility conformance barriers using Axe Dev and other scanning tools
• Assist in implementing accessibility remediations to conform to WCAG standards

Analytics and Reporting

• Use Google Analytics to create site traffic reports
• Assist in the set-up of search engine marketing (SEM) campaigns and reporting, using Google Ads
• Create email metric reports on regular and ad-hoc timeframes

Content and Process Management

• Coordinate with internal subject matter experts and proofreaders to ensure digital campaign content is accurate and error-free
• Assist with the scheduling and deployment of customer-facing emails
• Help maintain the email publication calendar
• Assist with the creation of project tracking boards and automations in Monday.com

REQUIREMENTS

• Must be a student at Drexel University, enrolled in the following majors
  
  • Data Science
  • General Business
  • Marketing
  • User Experience and Interaction Design
  • Communications
    • MS in Strategic & Digital Communication
  • English
    • MS in Strategic & Digital Communication
  • Global Studies/MS in Strategic & Digital Communication

About NBME:

NBME offers a versatile selection of high-quality assessments and educational services for students, professionals, educators, regulators and institutions dedicated to the evolving needs of medical education and health care. To ensure our assessments meet the highest standards of quality, stay relevant and align to the current curriculum in medical schools and training programs, we rely on a wide network of collaborators. These include the volunteers who help develop our exam questions, the committees and panels who represent various groups within the medical education community, external researchers and health profession organizations.

We are committed to meeting the needs of educators and learners globally with assessment products and expert services such as NBME® Subject Examinations, Customized Assessment Services, Self-Assessments, the International Foundations of Medicine® Program and Item Writing Workshops. Together with the Federation of State Medical Boards, NBME develops and manages the United States Medical Licensing Examination®, which measures the ability to apply knowledge and skills that form the basis of safe and effective patient care. Our Competency-based Assessment unit is focused on new methods as well as the optimization of assessment in the workplace and education.

As a result of leadership in ongoing research, innovative measurement practices and the exploration of forward-thinking assessment modalities and improvements, NBME advances assessment science. Our grant and funding opportunities further support this dedication to medical education and assessment science. We help develop the next generation of assessment professionals through our Summer Psychometric Internship Program. Through the Stemmler Fund, Strategic Educators Enhancement Fund and Latin America Grants Program, researchers and educators can continue to improve the assessment of health care professionals around the world.

Diversity, Equity, and Inclusion Statement

At NBME, we continue to innovate and improve how we fulfill the evolving needs of the health care community. This commitment starts and ends with the people at NBME. By recruiting and empowering talented individuals from various disciplines and backgrounds, which includes professionals with diverse life experiences, abilities, and perspectives, NBME can take a well-informed, robust approach to advancing medical education and assessment for years to come. We also continue to focus on ensuring that our DEI work is impactful and ingrained in everything we do, including with our staff, workplace culture, products and services, the Philadelphia community, and the broader medical education landscape.