eCommerce Marketing Manager - Britannica Home Fashions

BHF’s decades-long relationships with suppliers and customers are rooted in the traditional values of honesty, respect, and partnership. As a family-owned company focused on long-term, sustainable growth, we recognize the success of our business is inextricably linked to the strength of our relationships. We are deeply and fearlessly dedicated to executing at the highest level — designing and manufacturing top-tier products, delivering orders on time, implementing quality control, and coordinating logistics — and we pride ourselves in our transparency and reliability.

Ecommerce Marketing Manager of Britannica Home Fashions is responsible for executing ecommerce full funnel marketing analysis, growth strategy, and executing best practices. Working in conjunction with our teams in both the New York office and overseas (Asia), s/he will manage marketing P&L, capture ecommerce traffic with top line revenue and profit.

• Work with strategic global ecommerce retailers to develop ecommerce presence through traffic growth and improved marketing activities.
• Manage ecommerce promotion and manage performance marketing and improving ecommerce traffic/SEO and sales conversion, deliver ecommerce traffic grace # corporate targeted goals.
• Own all the executional aspects of: a) Marketing P&L, b) Profit Calculation, c) Competitive marketing analysis, d) ROMI analysis
• Assist ecommerce product launch strategy, marketing copy that will win ecommerce retail market share.
• Manage full scope of ecommerce marketing project and maintain ecommerce customer portal sites.
• Work with strategic global ecommerce retailers to develop ecommerce presence through traffic growth and improved marketing activities.
• Manage ecommerce promotion and manage performance marketing and improving ecommerce traffic/SEO and sales conversion, deliver ecommerce traffic grace # corporate targeted goals.
• Own all the executional aspects of: a) Marketing P&L, b) Profit Calculation, c) Competitive marketing analysis, d) ROMI analysis
• Assist ecommerce product launch strategy, marketing copy that will win ecommerce retail market share.
• Manage full scope of ecommerce marketing project and maintain ecommerce customer portal sites.

• Amazon Vendor Central (Merchandising Marketing & Ads) with at least 3 years’ experience, Walmart Retail Link (Connect+) experience is a plus
• Prior experience in merchandising/product management and marketing experience in Home & Kitchen category, experience in the textile product is a plus
• Advanced computer literacy in Microsoft Excel (PIVOT Tables, lookups, etc.)
• Strong listening and communication skills and proven verbal and written abilities
• Highly collaborative nature, able to work in global matrix organizational structure
• Bachelor’s degree in data analytics, business, or related fields
• Dynamic personality able to work in a fast-paced environment
• Think strategically and innovatively about improving business in a very complex and competitive marketplace

We offer a competitive compensation and benefits package including.

Salary range: $65,000-$95,000 annually.

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