eCommerce Product Manager - Nature's Sunshine Products

Objective:

We are seeking an eCommerce Product Manager to join our North American Online Business Unit (OBU). This is a mission-critical role, being the first hire 100% dedicated to the consumer-centric digital foundation and technology we've built and rely upon. The successful candidate will drive product success through feature enhancements, A/B testing, and conversion optimizations.

Key Responsibilities:

• Product Development and Strategy:
  • Lead the ideation, development, and launch of enhancements to our web property to ensure quick time-to-market, execution excellence and rooted in data.
• Product Lifecycle Management:
  • Oversee the complete eCommerce product/feature lifecycle, from discovery to end-of-life, ensuring on-going and meaningful innovation and optimization.
• eCommerce Optimization:
  • Take ownership of continuous optimizations to drive conversions and user satisfaction, including:
    • Site merchandising by customer type and product rank
    • Home page, landing page, and product description page optimization
    • Promotion management on-site
    • Cart and checkout process optimization
    • A/B testing across landing pages and testing criteria
  • Project Management:
    • Lead day-to-day operations on the MACH2 eCommerce platform features and enhancements, including:
      • Wishlists
      • Recommendation Engine
      • Gift Cards
      • Loyalty Program
      • Voice of Consumer (VOC) surveys for continuous feedback and improvement

Required Skills and Experience:

• College degree in Marketing, Business, e-commerce or related field
• 6+ years in eCommerce product management, ideally with experience in a fast-paced, tech-driven environment.
• Demonstrated success in product lifecycle management, from conception to launch, with a focus on digital and tech platforms.
• Tech platform knowledge (i.e. integrations) in the following platforms preferred:
  • Optimizely (CMS and Optimization)
  • Klaviyo
  • LoyaltyLion/SiteVibes/Yotpo
• Proven experience of with A/B testing, conversion rate optimization (CRO), and feature enhancements to improve customer journeys and sales outcomes.
  • Excellent project management skills, with a track record of collaborating across cross-functional teams.
• Ability to prioritize competing demands and manage multiple projects simultaneously.

Nice to Have:

• Familiarity with MACH (Microservices, API-first, Cloud-native, and Headless) architecture.
• Experience working with CRM and customer retention (i.e. Loyalty)
• Understanding of the Health & Wellness/Supplements market.

If you are passionate about driving innovation in eCommerce and are ready to take on a high-impact role, we encourage you to apply!