ECommerce Analytics Lead - The Bartech Group Inc

Bartech Staffing is a leading engineering, technical and professional staffing firm, and our clients include some of the nation's biggest companies. We are powered by Impellam Group, a connected group providing global workforce and specialist recruitment solutions. Our client has engaged us to assist them in hiring a contract ECommerce Analytics Lead. If you are interested in an opportunity to get your foot in the door with leading company, we want to talk with you!
Job Responsibilities

• Compensation (Range): / hour: $40 - $48/hr.
• The eCommerce Brand Analytics Lead possesses expert understanding of marketing and eCommerce analytics, measurement, storytelling and strategic insight.
• She or he works cross-functionally and collaboratively, leading data and analytic integration and assessment across data sources.
• The lead also serves as a key point of contact for brand stakeholders, developing a deep understanding of the brand(s), identifying opportunities, and facilitating collaboration.
• The lead will analyze site data and derive insights around eCommerce lines of business to provide actionable recommendations to improve overall performance.
• Work alongside of other brand leads to develop meaningful insights.
• Prioritize and direct ad-hoc analyses on marketing initiatives.
• Present to top level executives on marketing spend and performance.
• Direct cross-divisional marketing performance measurement standardization and success metrics.
• Educate business partners on proper performance measurements, ensuring alignment of Key Performance Indicators and advise on how analytics can assist in directing business decisions.
• Assist in institutionalization of marketing best practices and analytic technologies.
• Drive continuous improvements and optimization through testing, measurement and analysis.
• Assist with brand tagging initiatives, implementation, best practices, and trouble-shooting to ensure digital marketing efforts are measured accurately and appropriately.
  

Job Requirements

• 5+ years' experience with digital performance analytics/research
• WEBSITE ANALYTICS, TESTING, AND OPTIMIZATION EXPERIENCE
• UNDERSTANDING OF WEB ANALYTICS TOOLS, SINGLE-PAGE APPLICATIONS, AND DATA MODELING TECHNIQUES
• ADVANCED PROFICIENCY IN EXCEL, INCLUDING BUILDING AND MAINTAINING MACROS
• Experience with project management and/or collaborative projects
• Deep understanding of marketing analytics, strategic insights, storytelling, data sharing and optimization
• Previous eCommerce reporting experience is preferred
• Experience in utilizing Power BI as a tool
• Strong understanding of multi-platform performance correlations and measurement
• Demonstrated thought-leadership in developing data-based strategic and tactical recommendations
• Strong presentation and problem-solving skills
• A consumer-centric, results-driven mindset - with a portfolio of achievements to back it up
• Knowledge of Omniture and various other tracking services, their methodologies and applications.
• Proficiency with online and offline data
• Primary Location: US-MI-Detroit (remote)

Benefits
As a ECommerce Analytics Lead with Bartech Staffing, you will be working through an established and respected staffing organization with over 40 years of serving as a trusted partner to our client companies. We provide our talent with personal, responsive attention, and will assign an employee care representative to answer any questions or concerns that you might have. Depending upon the client, the assignment, and your performance, you can find potential opportunities for direct employment.
At Impellam Group, we offer a competitive compensation package with benefits including:

• Medical, dental, and vision
• 401(k) plan with employee contribution opportunities
• Paid time off, including holidays
• 529 college savings program

Make the most of your experience!
Apply now!
For this opportunity, the successful candidate will be directly employed by Bartech Staffing as a W2 employee while providing services to our client, who is looking for people who are eligible to work in the US and can start immediately.

Impellam Group and its brands are equal-opportunity employers committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, pregnancy or maternity, national origin, age, disability, veteran status, or any other factor determined to be unlawful under applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application, interview process, pre-employment activity, and the performance of crucial job functions.

If you require additional disability considerations, modifications, or adjustments please let us know by contacting