eCommerce Marketing Specialist - Solar Group Inc

Architectural Mailboxes® specializes in manufacturing single unit curbside mailboxes and is part of the Mail and Package Solutions (MAPS) Division of Gibraltar Industries, along with Florence Corporation and Package Concierge®. We are now hiring a remote eCommerce Marketing Specialist to primarily focus on the Architectural Mailboxes® business line. The eCommerce Marketing Specialist drives sales growth through existing eCommerce channels (marketplaces, big box retail, mass merchants) and makes recommendations to introduce new channels or opportunities to reach a broader, relevant audience.

This is a remote position with limited travel, candidates must reside in the continental United States.

Primary Accountabilities(Essential Duties)

• Responsible for content development to support eCommerce growth online by increasing online awareness, engagement and conversion
• Works with marketing technology and/or external agency partners to develop company website(s) and/or eCommerce sites; has a deep understanding of web optimization and applies knowledge to drive SEO and ensures best-in-class customer experience
• Manages digital advertising programs to grow ecommerce sales; continuously evaluates results, optimizes ROAS, and recommends prioritization of resources by channel
• Directs all activities in support of brand advocate programs; utilizes retail partner programs to drive increased gross demand, PIP visits and conversions that meet or exceed customer defined metrics
• Oversees social media program; works with agency regarding on-going development of content calendar, contents, influencer partnerships, and tracks performance and optimizes by platform
• Monitors and responds to online rating and reviews on multiple eCommerce channels; mines online platforms for relevant voice of customer data and refines content accordingly; participates in product sampling and review syndication programs and monitors ROI
• Develops and participates in customer-facing meetings and presentations
• Mines and utilizes available quantitative and qualitative data from a variety of sources to analyze outcomes and to identify needed adjustments to strategies & tactics
• Ensures projects are completed within budget in an efficient, economical manner
• Collaborates with leadership, product management, brand management, sales and other relevant functions within the organization to develop and meet organizational goals
• Assists in the design and development of sales and marketing tools such as new product presentations, product assortment matrixes, sales catalogs, retail competitive shops, price sheets, photography, social media updates, carton graphics etc. in support of responsibilities related to assigned channel partners or other partners as deemed appropriate.

Secondary Accountabilities

• ADHOC projects as needed to support Marketing, Sales, Operations, Quality Assurance & Retailers
• In addition to the accountabilities listed above, individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise to balance the workload

Position Qualifications:

• Bachelor's degree in Marketing or Business
• 5 years of marketing or sales experience
• History of successful growth selling 1P/3P on Amazon; similar experience with eCommerce sales via Wayfair, Walmart, Home Depot, Lowes preferred
• Exceptional planning and organizational skills
• Excellent professional oral and written communication, collaboration and presentation skills
• Positive "can do" attitude with excellent time management skills
• Independent and self-motivated worker

Technical Skills:

• Proficiency in Microsoft Office
• Experience using Adobe Create Suite (particularly Photoshop and Illustrator).
• Extensive knowledge of sales and marketing to Amazon, Wayfair required
  • eCommerce experience with retail channels such as Home Depot, Lowes, Walmart preferred.

Who we are

Located in Manhattan, Kansas, Florence Corporation is part of Gibraltar Industries' MAPS Division, along with Architectural Mailboxes® and Package Concierge®. From conceptualization to installation to maintenance, we are partners with our clients every step of the way. We are committed to providing the most robust and convenient products tailored to our clients needs.

Our parent company, Gibraltar Industries is dynamic and multi-industry leader and a Fortune 500 company with over 20 different entities and roughly 2,500 employees that are dedicated to our vision of a cleaner, safer and sustainable future.

Our commitment to making a difference goes beyond our customers and employees. We connect with our communities through Gibraltar's Workplace Giving Program, which partners with four charitable organizations - Ronald McDonald House Charities, St. Jude Children's Research Hospital, Make-A-Wish Foundation of America, and Habitat for Humanity International.

This is what sets us apart. This is what makes us stronger. This is what makes us all #GibraltarProud. For more information, visit our website at: www.gibraltar1.com

EEOC

Gibraltar is an Equal Employment Opportunity Employer and gives all applicants for
employment equal consideration regardless of race, color, sex, religion, national origin, arrest
record, ancestry, age, physical or mental disability, sexual orientation, transgender status,
genetic information, marital status, citizenship status, veteran status, pregnancy, or any other
status protected by federal, state or local law. Upon request and consistent with applicable
laws, Gibraltar will provide reasonable accommodations to individuals with disabilities who
need an accommodation to fully participate in the application process.

This position will close on March 22, 2024.

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