eCommerce Product Manager - Nature's Sunshine Products
Lehi, UT
About the Job
Objective:
We are seeking an eCommerce Product Manager to join our North American Online Business Unit (OBU). This is a mission-critical role, being the first hire 100% dedicated to the consumer-centric digital foundation and technology we've built and rely upon. The successful candidate will drive product success through feature enhancements, A/B testing, and conversion optimizations.
Key Responsibilities:
- Product Development and Strategy:
- Lead the ideation, development, and launch of enhancements to our web property to ensure quick time-to-market, execution excellence and rooted in data.
- Product Lifecycle Management:
- Oversee the complete eCommerce product/feature lifecycle, from discovery to end-of-life, ensuring on-going and meaningful innovation and optimization.
- eCommerce Optimization:
- Take ownership of continuous optimizations to drive conversions and user satisfaction, including:
- Site merchandising by customer type and product rank
- Home page, landing page, and product description page optimization
- Promotion management on-site
- Cart and checkout process optimization
- A/B testing across landing pages and testing criteria
- Project Management:
- Lead day-to-day operations on the MACH2 eCommerce platform features and enhancements, including:
- Wishlists
- Recommendation Engine
- Gift Cards
- Loyalty Program
- Voice of Consumer (VOC) surveys for continuous feedback and improvement
- Lead day-to-day operations on the MACH2 eCommerce platform features and enhancements, including:
- Take ownership of continuous optimizations to drive conversions and user satisfaction, including:
Required Skills and Experience:
- College degree in Marketing, Business, e-commerce or related field
- 6+ years in eCommerce product management, ideally with experience in a fast-paced, tech-driven environment.
- Demonstrated success in product lifecycle management, from conception to launch, with a focus on digital and tech platforms.
- Tech platform knowledge (i.e. integrations) in the following platforms preferred:
- Optimizely (CMS and Optimization)
- Klaviyo
- LoyaltyLion/SiteVibes/Yotpo
- Proven experience of with A/B testing, conversion rate optimization (CRO), and feature enhancements to improve customer journeys and sales outcomes.
- Excellent project management skills, with a track record of collaborating across cross-functional teams.
- Ability to prioritize competing demands and manage multiple projects simultaneously.
Nice to Have:
- Familiarity with MACH (Microservices, API-first, Cloud-native, and Headless) architecture.
- Experience working with CRM and customer retention (i.e. Loyalty)
- Understanding of the Health & Wellness/Supplements market.
If you are passionate about driving innovation in eCommerce and are ready to take on a high-impact role, we encourage you to apply!
Source : Nature's Sunshine Products