Economy MarComm Manager, Global Refinish - Axalta Coating Systems

Job Summary: The Economy Segment Marketing Communications Manager, Global Refinish serves as a key member of the global marketing and economy customer teams, ensuring Refinish gains share and retains customers in this growing segment.

The primary role of the Economy Segment Marketing Communications Manager, Global Refinish is to drive the global sales enablement framework and build / distribute / train on tools for the Economy segment. The Economy Segment Marketing Communications Manager, Global Refinish will develop and disseminate presentations, collateral, and sales and retention tools to help Axalta and our partners win in the retail marketplace. In addition, the Economy Segment Marketing Communications Manager, Global Refinish will plan customer engagement and loyalty programs to help customers obtain the most value from their Axalta paint system.

The Economy Segment Marketing Communications Manager, Global Refinish will possess a deep understanding of the Economy customer segment in automotive refinish, with profound knowledge of Axalta's product systems, technologies, and strategies. In addition, the Economy Segment Marketing Communications Manager, Global Refinish will understand the retail selling process, competitive landscape, and will expertly communicate value propositions through a clear and disciplined approach to messaging.

The Economy Segment Marketing Communications Manager, Global Refinish will work within the Global Refinish Marketing Team and manage a team of content developers who work collaboratively within the organization to conceptualize and execute impactful marketing initiatives in all regions of the world.

Key Responsibilities:

• Develop and manage a retail marketing, social media, loyalty, and promotions plan that aligns people, resources, and budget to segment needs and ensures key initiatives identified by global leaders are met or exceeded.
• Collaborate with internal stakeholders to develop, manage, and translate collateral, sales tools, technical documentation, and other assets to enable share gain and retention.
• Drive and develop presentations to convey the value proposition with a clear and consistent voice through all stages of the selling process.
• Partner with the Marketing Communications Manager, Global Refinish to ensure segment communications to Customers, Partners, Employees, Investors, and the market at large are communicated with a regular cadence and are clear, impactful, and globally aligned.
• Collaborate with the Manager, Global Economy Customer Segment who provides the strategic direction on growth strategies, value propositions and offerings for the Global Economy Customer Segment.
• Manage a team of content developers who partner with regional marketing specialists to execute and/or support global initiatives, including events and campaigns at the local level.
• Optimize use of the team's sales enablement system (Seismic) and ensure assets are posted and accessible. Develop training materials to help the team understand how to find, use, and deliver tools.
• Manage key events within the segment and partner with the greater team for business and corporate events. This may include industry shows, external / internal business meetings, social engagements and more. Collaborate with regional teams to support event facilitation at the local level.
• Develop strong partnerships within the organization to lead and execute marketing programs.
• Ensure brand standards are consistently applied to all materials and communications.
• Develop and monitor performance metrics to assess plan effectiveness and business impact.

Qualifications:

• Bachelor's degree in marketing, communications, or business.
• Minimum 7 years of experience in a Retail Marketing role with proven success leading digital initiatives within a global organization.
• Sales/Promotional Retail experience.
• Automotive/Refinish alignment a plus.
• Development and execution of business-to-business marketing strategies, plans, and communications is required.
• Strategic thinker but has a team player attitude to execute and produce impactful results.
• Experienced people leader, with proven track record of cultivating relationships across regions or countries.
• Detailed-oriented professional able to prioritize and complete multiple tasks in a fast-paced environment.
• Strong communication skills.
• Strong PowerPoint skills.
• Highly collaborative team player.
• Ability to foster positive relationships with colleagues and partners.
• Some travel, up to 25%, may be required.