Editorial Director - World of Good Brands

Editorial Director, Only In Your State 

Remote, Full Time

Only In Your State is a lifestyle and travel publication that helps millions of people discover the best things to do in their own backyard and beyond. Launched in 2015, Only In Your State has published over 150,000 articles highlighting the hidden gems, little-known attractions, and natural wonders of each of our 50 unique states. We love to show our readers all the wonderful things to see and do in every state in the nation, and we proudly support local businesses every chance we get. Only In Your State embraces inclusivity, and we welcome creative minds from all backgrounds.

Only In Your State is one of the 10 most-viewed websites on Facebook and one of the 10 largest Travel sites on the internet (according to Comscore). We currently have roughly 14 million social media followers, as well as 2 million passionate newsletter subscribers.

Only in Your State is searching for a creative and strategic Editorial Director to lead the site programming and guide its coverage. You will partner with Only in Your State’s Sr. Brand Director to set the direction of its coverage of American travel. You will be the primary spokesperson for the brand, responsible for reaching existing and new audiences. You will oversee a staff of editors and writers and work closely with the team to balance both the editorial direction as well as the business needs of the site. You will be expected to continue Only in Your State’s tradition of serviceable and well-reported journalism, sharpening its identity and evolving it further.

What You’ll Do

• Lead Only in Your State’s editorial staff, directly managing the editorial team.
• Refine and enforce our voice, mission, and point of view, helping guide the team on important editorial decisions.
• Oversee daily publishing, as well as spearhead packages, holiday coverage, special projects, and theme weeks.
• Participate in and partner with editorial leadership at World of Good and the sales team to identify and execute on growth opportunities and new initiatives.
• Identify and train internal talent to cultivate and external talent to hire, ensuring a diverse range of voices is represented through our work.
• Manage the editorial budget and work alongside editors and writers to oversee the day-to-day editorial operations of the site.
• Partner closely with Social Media lead to develop 360-degree, multiplatform programming that will engage our audience no matter where they encounter our brand.
• Collaborate with the design team to create engaging branding and promotional assets for brand tentpoles.
• Partner with marketing team to provide editorially driven ideas that satisfy both audience and brand partnership needs.
• Cultivate and maintain relationships with travel industry journalists, creators, influencers, PR professionals, and thought leaders
• Foster accessibility, inclusivity and representation within our editorial coverage to align with Only In Your State’s pillars of diversity, equity and inclusion.
• Provide guidance, mentorship, and constructive performance feedback to editorial team members, cultivating a collaborative and inclusive environment that values diverse perspectives and ensures equitable opportunities for growth.
  
  

Requirements

Who You Are

• Passionate about Only in Your State’s content and audience
• 7-10 years experience creating best-in-class service journalism, ideally in the travel space
• Experience leading a content strategy for a direct-sold publishing business model
• Exceptional creative, editorial, time management, and leadership skills
• Commitment to smart, engaging storytelling, social listening, and creating meaningful editorial experiences for a diverse audience
• 5+ years experience managing a team of writers and editors across coverage areas

Benefits

At World of Good Brands, we are proud to have an open vacation policy with several additional benefits, including:

• Medical Plan: We offer three distinct options under our Aetna medical plan.

• Dental Coverage: You have a choice of two dental coverage options.

• 401k Savings + Company Pension Plan: We provide our employees with access to two retirement plans to ensure their financial security in the future. 
• Educational Reimbursement: You can receive up to $1,500 annually for educational expenses.
• Parental Leave: We offer 12 weeks of parental leave.
• Health Advocate: Our employee assistance program provides access to sessions with a Licensed Professional Counselor, offering support for various personal issues to navigate challenges effectively.

What Comes Next:

Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @leafgroup.com email addresses, never via text message.

Compensation:

The starting base pay for this role is $110,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, benefits, and other perks.

World of Good Brands is committed to fostering equal opportunities for all. We do not engage in discrimination based on factors such as race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other characteristic protected by applicable law. Our hiring decisions are made solely on the basis of qualifications, merit, and business requirements. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities.

World of Good Brands is an affiliate of the Graham Holdings Company (NYSE:GHC). GHC is a diversified holding company whose operations include educational services; home health and hospice care; television broadcasting, online, print, and local TV news; automotive dealerships; manufacturing; hospitality; and consumer internet companies.