Email Marketing and Content Specialist - Planstin

Advance Your Career at Planstin

Located in Southern Utah, Planstin is at the forefront of benefits administration and business services. We simplify health insurance for employers and individuals, emphasizing cost-effectiveness and excellent service in a complex market. As our company grows, we're looking for talented individuals eager to progress in their careers.

Position Overview: Planstin Administration is seeking an Email Marketing & Content Specialist to join our team and help drive our email marketing efforts. This role will report to the Director of Marketing and will focus on creating compelling email content, managing campaigns, and optimizing performance. The ideal candidate will have a strong understanding of email marketing best practices, as well as experience with the platforms we use.

Key Responsibilities:

Email Marketing:

• Develop, implement, and manage email marketing campaigns.
• Create and optimize email templates, ensuring alignment with Planstin's brand guidelines and marketing objectives.
• Segment email lists based on user behaviors, preferences, and demographics to target campaigns effectively.
• Analyze email campaign performance metrics (open rates, click-through rates, conversions) and make data-driven recommendations for improvement.

Content Development & Copywriting:

• Write engaging and relevant copy for blogs, website pages, emails, newsletters, and other digital content.
• Collaborate with the marketing team to create content that resonates with our audience and drives engagement.
• Ensure all content aligns with Planstin's brand voice, tone, and style.

Strategy & Collaboration:

• Work closely with the Director of Marketing to develop and execute a comprehensive email marketing strategy that supports broader marketing initiatives.
• Collaborate with graphic designers, copywriters, and other team members to produce high-quality content and visual materials.
• Assist with minimal design projects, ensuring consistency with brand guidelines and overall campaign objectives.
• Stay up-to-date with email marketing trends, best practices, and emerging technologies to keep Planstin's marketing efforts innovative and effective.

Reporting, Analysis & Training:

• Track and report on email marketing performance, providing insights and recommendations to the Director of Marketing.
• Communicate with the sales team to share relevant data from email campaigns, ensuring alignment with sales objectives and strategies.
• Provide occasional training to other company departments on understanding email campaign flows and using campaign data to enhance sales efforts.
• Conduct A/B testing to optimize email content, design, and targeting.

Platform Management:

• Maintain familiarity with our email database (GoHighLevel), ensuring the efficient use of these platform for email marketing and reporting.
• Troubleshoot any issues with email functionality, coordinating with technical support when necessary.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in email marketing, content creation, or a related role.
• Proficiency with GoHighLevel or similar email marketing services and content management systems.
• Strong writing, editing, and proofreading skills.
• Knowledge of email marketing best practices, including list segmentation, A/B testing, and performance analysis.
• Advanced understanding of Excel for list segmentation, analysis, and reporting.
• Ability to work independently and collaboratively in a fast-paced environment.

Why Join Planstin?

• Gain practical experience in digital marketing, project management, and design.
• Work closely with experienced professionals and receive mentorship.
• Opportunity to develop skills in a dynamic, growing company.

Planstin's Employee Benefits:

• 13 paid holidays plus 2+ weeks of paid time off to balance work and life.
• Comprehensive insurance coverage including health, dental, vision, and accident plans tailored for your well-being.
• Invest in your future with a 401k plan backed by a solid 4% match from us.
• Enjoy the simplicity of weekly paychecks along with the perk of free snacksandregular lunches available onsite.
• Take your career to new heights with our dedicated training programs and a team environment that's all about support and growth.
• Build strong connections with colleagues at our frequent, fun team-building events.