Events Manager - SMG

• Job Title: Events Manager
• Salary: $76,000 - $94,000 per annum, depending on experience, plus a discretionary bonus.
• Location & Hybrid Working: This is a hybrid role, with regular travel to our head office located in New York required. We are only able to hire candidates for this role in New York, New Jersey, Connecticut & Massachusetts.
  

The role

We are looking for an Events Manager to join our Marketing team within our Threefold agency (part of the SMG Network). In this role, you will create & deliver our owned, earned & paid events calendar by partnering with key players across the region (industry bodies, competitors & B2B influencers).

Why SMG?

SMG is one of the most exciting growth companies in North America today and is home to the award-winning Retail Media Network agency Threefold.

Founded in 2008, Threefold is the world's leading Retail Media Network (RMN) specialist, headquartered in both London and New York. As part of the SMG agency network, which employs over 250 retail media experts, Threefold's primary mission is to unlock incremental CPG budgets, curate media campaigns that supercharge sales, and elevate its retail partners into top-tier omnichannel media owners, spanning in-store, offsite and online.

Threefold's services include consultancy, evaluation, and a white-label in-house solution that has seen the agency build, run and operate over 10 Retail Media Networks to date.

Today, Threefold runs and operates Walgreens' Boots Media Group and Morrisons Media Group, as well as additional live partners, including major retailers like The Co-op, Signet Group, and The Very Group.

We are dedicated to supporting our employees in being the best version of themselves both inside and outside of work. We have an extraordinary culture built by exceptional people and it’s because of this that we’ve been recognised by Best Companies within the top 5 best Marketing & Media agencies to work for in the UK, with a World Class and Outstanding accreditation across the past 2 years. 

We are also dedicated to continuously reviewing and improving our benefits package to offer the best that we can for our people. Here's what's on offer:

Generous discretionary bonus scheme

✈️ 20 days holiday plus US holidays, with the option to carry over or sell back

‍♂️ $3,510 yearly wellbeing fund (on top of your salary!) towards your personal wellbeing and passions

❤️‍ Healthcare paid for (dental, medical & vision) with the option to top up for family

Dedicated yearly investment into your professional development and learning

4 additional Wellbeing Days - one to be taken each quarter, dedicated to focusing on your wellbeing

Free headspace subscription

4pm Friday finishes all year round

Two fully paid conferences a year in Summer & Winter, as well as a dedicated team that puts on activities and celebrations throughout the year

Why you?

In line with our company values, within your role, you'll want to stay honest, stay hungry, stay foolish, and most importantly, have fun! We are seeking a dynamic and experienced Events Manager with a proven track record in the advertising industry, particularly in ad tech, retail and/or retail media events. The ideal candidate will have event marketing experience, demonstrating exceptional skills in event planning, logistics management, and partner relations. We're looking for a strong executor who is passionate about Events Marketing and can drive SMG's events program growth in North America, someone who excels in creating impactful event experiences while effectively managing budgets, timelines, and stakeholder relationships to achieve measurable business results.

Specifically, you will be able to demonstrate:

• Ability to develop and implement comprehensive annual event strategies aligned with business objectives.
• Capacity to manage multiple projects simultaneously, coordinate complex logistics, and ensure flawless execution of events.
• A proven track record in delivering business growth in a fast-paced, challenging environment.
• Experience in an events role in the advertising industry within a Sales organization, preferably with Retail Media experience.
• Skill in cultivating and maintaining strong relationships with clients, partners, and industry professionals.
• Innovative and solution-oriented thinking to increase event value to SMG and our clients & partners.
• The ability to work with multiple senior stakeholders to deliver best-in-class client service, at all times.

P.S. We try really hard to make sure that we list only essential criteria here, BUT if you think you can do an amazing job, yet don't have every single thing on this list, we'd still love to hear from you.

What you'll be doing

We pride ourselves on creating challenging and exciting opportunities, meaning that no two days are the same. However, here's an idea of what your responsibilities will look like:

• NA Event Strategic Planning: Develop and implement a comprehensive annual events strategy aligned with SMG NA's business objectives. This includes identifying key industry events, setting goals, and creating a roadmap for successful event participation to support new business and existing client relationships throughout the year.
• Individual Event Planning & Execution: Oversee the end-to-end planning and execution of each event, from concept to completion. This encompasses and is not limited to event selection, sponsorship selection, ROI expectation, SMG attendees, agenda development & coverage, promotion & timing of attendance, speaker coordination, co-sponsor coordination, and ensuring seamless on-site operations.
• Annual & intra-quarter Budget & ROI Management: Manage the annual events budget, allocating resources effectively across various events, and forecasting and tracking expenses on an ongoing basis throughout each quarter. Continuously monitor and optimize ROI for each event, making data-driven decisions to maximize the impact of SMG's event investments.
• Reporting ROI & Analysis of Event Quality: Develop and implement clear and actionable metrics to measure event success and ROI. Conduct post-event analysis to assess the quality and impact of each event, providing actionable insights for future improvements and recommendations for the same or similar events.
• Partner Management: Cultivate and maintain strong relationships with event partners, sponsors, and vendors. Negotiate favourable terms, secure added value opportunities, promote SMG client and leadership inclusion and ensure all partnerships align with SMG's and our client’s strategic objectives and brand values.
• Client Management: Serve as the primary point of contact for clients attending SMG events - hosted or sponsored, ensuring their needs are met, they are prepped, and expectations exceeded for their objectives from attending an event. Coordinate client participation, including speaking opportunities, networking sessions, and customized experiences with SMG commercial teams and act as the ‘front door’ into SMG teams for clients on all event planning and logistics.
• Event Campaign Creation: Work with the Content & Communications Manager to create compelling event marketing campaigns to drive awareness, ‘activation’ attendance and engagement with SMG. This includes coordinating and creating promotional materials, leveraging digital marketing channels such as LinkedIn, supporting outreach plans, securing positive press coverage and collaborating with the marketing team to ensure consistent brand messaging, TOV & look and feel.
• On-site Leadership Support: Provide comprehensive support to SMG leadership attending events, including schedule management, briefing materials, and facilitating key meetings and networking opportunities based on the objectives of the business and the event. Ensure executives are well-prepared to represent SMG effectively at all events, curating based on the needs of the leader and the function.
• On-site Operations & Logistics: Manage all aspects of on-site event operations, including travel, setup, vendor coordination, registration, and client and SMG attendee experience. Troubleshoot issues quickly and efficiently to ensure smooth event execution.
• Contribution to Organizational Projects: Collaborate with cross-functional teams on broader organizational initiatives that intersect with events. Provide expertise and insights to enhance SMG's overall marketing and business development strategies. Incorporate learnings from SMG markets to improve the NA Events effectiveness.
• Co-delivering SMG’s webinar programme: Work with your counterpart in the UK (Events Manager) to deliver SMG's global digital events programme.

 Helping you shine 

We are committed to helping you shine and show your full potential by making any changes you might need throughout your application. If you need an alternative way of applying for this role, support with understanding the role and its requirements, changes to be made to the way we hold our interviews, or anything else, then please reach out to us. You can either let us know on your application form or contact the people team to discuss how we can help on careers@smg.team.

 SMG are proud to be an equal opportunities employer  

We are fully committed to providing equality in the workplace and ensure all opportunities for, and during employment, will be afforded to individuals fairly and irrespective of age, disability, gender, gender reassignment, marital or civil partnership status, pregnancy or maternity, race including colour, ethnic or national origins and nationality, religion or belief or sexual orientation ("the protected characteristics"). We want our organisation to reflect the diversity of our communities and we welcome applications from people from all backgrounds. More information on what we are doing can be found here.

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