Executive Director, Indirect Channel Marketing - Comcast Corporation

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.

Job Summary

Drive Indirect channel sales and revenue growth by establishing best-in-class sales enablement, programs and experiences that reflect the business, and industry needs by partnering closely with partners, sales, broader marketing team, and strategic partners. Position products and solutions to partners to establish global networking leadership position in market that drives long-term growth.

Job Description

Core Responsibilities

• Communicates strategy and vision. Directs and motivates Marketing team towards excellent performance.
• Represents organization as a prime contact on contracts or projects. Interacts with senior internal and external personnel on significant matters often requiring coordination between organizations.
• Develops strategic partnerships and building of alliances with industry partners, networks etc. as needed, to achieve product growth objectives.
• Consults with Marketing/Sales to identify, define, size and prioritize strategic analytics opportunities.
• Engages stakeholders in both the development and launch of marketing plans.
• Oversees the designing of new ideas and communicates potential uses for analytics across the business.
• Coaches, mentors and advises Marketing staff.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Grow share of wallet in channel and manage best-in-industry Partner Program by recruiting, engaging and retaining partners (need goals, KPIs). Define white space opportunity for channel.
• Manage MDF partner programs; utilize reporting to track marketing funds ROI.
• Understand CB’s expansive solutions portfolio and serve as SME to channel on strategic messaging/positioning of CB Solutions. 
• Increase brand awareness of CB’s global Secure Network Solutions. Measure awareness through brand health tracker.
• Define new engagement model for key strategic partners to grow global network business
• Drive awareness of CB Solutions to CB PSMs and Partners through integrated go to market launch plans, sales enablement campaigns and tactics. 
• Executive Engagements/events – get right partners and customers to events to drive higher ROI for CB. Drive forward Partner advisory council designed to expand relationships and gain feedback and program effectiveness.
• Account/partner planning – layer top account planning into broader strategic indirect marketing strategy.  Target accounts based on growth objectives, and target verticals/segments.
• Partnership with Product Marketing, Brand, Growth, Channel Marketing. Serve as Indirect SME and voice of partners to advise on all aspects of marketing and GTM efforts and initiatives.
• Identify and build relationships with technology partners (Cisco, Fortinet, ect) based on market leadership position and CB roadmap priorities.  Partner on key messaging and joint marketing strategies to reach joint partners and customers.
• Lead team to support Indirect Channel Marketing – provide coaching, mentoring and advice to team members.  Be a positive role model to team and champions eNPS and team health.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills:

Marketing Strategies; Channel Enablement; People Management; Communication

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +