External Communications Director at BlueTriton Brands
Stamford, CT 06925
About the Job
BlueTriton is a leading provider of spring and purified water products - the name behind your favorite bottled water brands. We are proud to offer an extensive portfolio of highly recognizable, responsibly sourced, and sustainably packaged spring water in addition to other quality products and services. Get ready to quench your thirst with exciting possibilities when you join BlueTriton for a fiercely good career doing work that matters.
Whether your career interest is rooted in Finance, HR, Marketing, Sales, IT, Sustainability or our Legal/Regulatory/Government team, professional roles at BlueTriton within our Corporate Teams could very well be the place for you to uncap your potential! Be prepared to join a team that is deeply committed, boldly innovative, and fiercely good for our consumers and customers, for our people, and for our communities.
Job Description
Opportunity
BlueTriton is seeking a Director of External Communications who will be responsible for advancing the reputation of BlueTriton Brands. The person in this role will oversee external storytelling in media and executive communications, including strategies for thought leadership, proactive media engagement, and events and conferences. The ideal candidate must have strong interest and experience in sustainability and impact. BlueTriton’s priority areas center on advancing water stewardship and replenishment, promoting circular packaging, addressing climate change, and empowering its people and the communities it serves.
Responsibilities
The primary areas of responsibility for this role include: strategic external communications to drive corporate reputation, thought leadership and awareness through earned media, event participation, narrative development, and digital and social communications.
Key responsibilities include:
Business News:
• Develop narrative and strategy for communicating corporate and sustainability milestones with business and trade media
• Partner with sustainability, HR, sales and ReadyRefresh colleagues on producing communications to all audiences, including national and local media, retail and home/office delivery customers and community stakeholders
• Oversee development and maintain quality control of all external communications materials, including key messages, press releases, bylined articles, op-eds, Q&As, and executive talking points
• Oversee direct report responsible for strategy, creation and execution of written content on owned and select executive social channels
• Build and maintain relationships with key business and trade reporters, handling inbound media inquiries as well as proactive storytelling
• Stay abreast of the latest industry trends in the beverage industry/water space and sustainability/impact – insert BlueTriton as a thought leader in these dialogues
• Identify speaking opportunities that align with business priorities
• Track and monitor the news cycle including current events and social trends -- identify opportunities to execute on strategy
• Produce compelling, concise and audience-relevant communications and make recommendations for ways to reach audiences via the right channels
• Identify and implement best practice media trends and success metrics; consistently track and gauge impact of communications initiatives and activities
Sustainability Communications:
• Create a thoughtful and effective strategy, and own development of annual sustainability and impact report, working with key stakeholders to drive narrative
• Create sustainability narratives to show business focus and progress against company goals
• Support local teams on messaging for community engagement
• Work with partners to amplify initiatives; identify and activate strategic event participation
• Stay abreast of latest trends across priority focus areas in water stewardship and packaging
Qualifications
Qualifications
• Minimum 15 years of experience in corporate communications, with experience working in a matrixed organization, as well as some agency or political campaign experience.
• Strong business acumen with a proven track record of driving positive change via effective communications.
• Demonstrated success translating strategy into audience-appropriate, simple and compelling narratives.
• Ability to develop and maintain a clear understanding of competitive landscape and marketplace dynamics to inform corporate positioning and reputation building.
• Trusted media relationships within business, trade and local media. Strong relationship-building skills. And track record placing strategic stories in business and national press.
• Experience managing agency and as corporate spokesperson in both positive and challenging scenarios.
• Exceptional writer and storyteller; inspiring communicator.
• Deep understanding of media landscape, stakeholder and influencer dynamics and digital best practices.
• Understanding and experience in digital and social strategies; ability to demonstrate effective channel use for specific audiences.
• Experience using data and analytics as a way to drive effective strategy and demonstrate ROI.
• Proven ability to work effectively and build relationships with key stakeholders in a entrepreneurial environment.
• Excellent interpersonal and verbal skills; trustworthy and credible with ability to navigate challenges and offer solutions.
• Comfort with being an experienced leader and doer.
• Experience managing an agency and directing business priorities.
• College degree (BS or BA minimum); Masters a plus.
BlueTriton Brands, Inc. (“BlueTriton”) is a water and beverage company in North America that produces and distributes a portfolio of brands of spring water, purified water, and other beverages, which include Poland Spring®, Deer Park®, Ozarka®, Ice Mountain®, Zephyrhills®, Arrowhead®, Origin™, Saratoga®, AC+ION®, Pure Life®, B’EAU®, and Splash Refresher™. BlueTriton also owns and operates ReadyRefresh®, a water and beverage delivery service for homes and offices.
Headquartered in Stamford, Connecticut, BlueTriton is a privately held company with operations and distribution primarily in the United States and Canada, employing more than 7,000 employees. BlueTriton manages water resources for long-term sustainability and helps protect more than 20,000 acres of watershed area owned by the company from harm and destruction. The company sources from 56 springs and has 30 production facilities across North America, with some verified to the Alliance for Water Stewardship Standard. BlueTriton is a Water Champion with The Water Council and has committed to be verified under their WAVE program.
BlueTriton Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. BlueTriton Brands is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please contact us at BlueTritonHR@bluetriton.com
